This study aims to 1) Study the level of ASEAN professional common competency in the field of food manufacturing. 2) Study the level of ASEAN professional common competency in the field of food and beverage service 3) Study the effectiveness of ASEAN professional common competency in the field of food and beverage service for students of Phuket Vocational college. The study is divided into two group according to the opinions of students and enterprises. The sample population of this study are 155students in the department of food and nutrition of Phuket Vocational college who took the internship in 2013. There are also 2 representative heads department of 12 selected enterprises. They are all 179 people. Tools for this study are questionnaires having significant rate between 0.82- 0.96.The statistics for data analysis is percentage average and standard deviation The result of this study shows that Students posses ASEAN professional common competency for hotel business. In the field of manufacturing their main competency general competency and duty competency is in moderate level. The enterprises posses the overview opinion hereafter. The main competency and general competency are in high level whereas duty competency is in moderate level. In the field of food and beverage service the overview opinion of students and enterprises are: the main competency is in high level whereas general competency and duty competency are in moderate level. The effectiveness of ASEAN professional common competency in the field of hotel business. Students and enterprises posses opinion on food manufacturing. The main competency general competency and duty competency are in high level. In the field of food and beverage administration the main competency general competency and duty competency are in moderate level.

The purpose of this research was to study the satisfactions of the trainees towards the services of Good Government official course of Ministry of Natural Resources and Environment. The research aims to 1) study the satisfaction of trainees for service of fiscal year 2015 2) compare to the basic factors of trainees for service. The 350 questionnaires were distributed to the trainees. It found that 346 questionnaires (98.85%) were returned. To analyze the data mean standard deviation t-test and one-way ANOVA were employed. The results of the study showed that satisfaction of trainees in training service in 5 aspects at the high level. In term of genders and sectors found that are male and female had different satisfaction in the confidence level of 0.05 But in term of lecturer and teaching technique there are no satisfactions satisfaction difference between male and female. And there are no difference in each sector at the 0.05 level but the training and the lecturer and teaching had different satisfaction.

The purposes of the study on service quality influencing behavioral intention of Government Housing Bank users (headquarters) were to explore opinions behavioral intentions and service quality that influenced the Government Housing Bank (Head Office) users’ behavioral intention. The samples used in this study were 222 customers who came to the Government Housing Bank from 9.00 am to 11.00 am and 1.00 pm to 3.30 pm. They were chosen by the systematic sampling method. The statistics used for data analysis were frequency percentage mean and standard deviation. The hypothesis was tested with correlation coefficient (R) and regression analysis at significant level of 0.05. It was found that Government Housing Bank (headquarters) users were mostly females between 31 and 50 years old with bachelor degrees working for the state enterprise and earned the average monthly income over 30000 Baht. The level of the quality service was high revealing the service with attention trustworthiness reliability and intention. Tangible services and behavioral intentions were at a high level including the buying intention word-of-mouth behavior complaint behavior factors on price sensitivity and the service quality which influenced the behavioral intention of the government housing bank (Headquarters) users at the 0.05 level of significance.

This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers in Bangkok. The sample population was people at age between 20 - 60 years old who lived in Bangkok and used the K - Cyber Banking service provided by Kasikorn Bank through www.kasikornbank.com. The research based on the respondents’ feedback received through distributed research questionnaire. The analytical statistics included mean percentage frequency distribution standard deviation and the statistics on the hypothesis testing included value testing one-way analysis of variance and the “Enter Multiple Regression Analysis”. The research results found that most of the respondents were married female at age 30 - 39 years old obtained bachelor degree worked as employees of private organizations with an average of THB 20001 - 30000 of monthly income. From the hypothesis found that 1) the differences in consumers’ demographic characteristic i.e. age education career average monthly income caused the differences in service satisfaction of the K - Cyber Banking with statistically significant at .05 excepted gender and marital status which did not cause any differences and; 2) marketing communications affecting Bangkok consumers’ satisfactions with the K - Cyber Banking was statistically significant at .05 with the two factors that included public relations (increased by 15.60%) and sales promotions (increased by 11.40%).

The purposes of this research were to investigate (1) the image factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers and (2) services factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers. Data were collected through the questionnaire responded by 174 parents of the children and analyzed by the frequency percentage mean and standard deviation to analyze information on image factors and service quality that affected the parental loyalty of children using the BUB in da POOL Infant and Child Training Center. Pearson Product Moment Correlation Pearsons Product Moment Correlation Coefficient and Multiple Regression Analysis were applied to analyze the data. The research revealed that the image influenced the loyalty of children’s parents using BUB in da POOL business with the branding image value of 0.422 and the corporate image of 0.330 influencing the parental loyalty of children using the BUB in da POOL at the highest level. While branding image factor did not affect the parental loyalty of the child using the center. The quality factor influenced the parental loyalty of children using the BUB in da POOL Center at 0.422 of with the reliability of 0.184 and the parents’ attention to the ง service quality was 0.234 which influenced the parental loyalty. Responding to the parents of children using the service had the greatest impact on the parental loyalty while the factor regarding its compactness of the services and trustworthiness trust did not affect the loyalty of parents of children who used the center for teaching babies BUB in da POOL.