The purposes of this study were to investigate 1) population factors 2) behavior of service users 3) opinions on marketing mix 4) compare the consumer behavior classified by their demographic factors and 5) compare their opinions on marketing mix classified by their demographic factors. The sample group of the users of badminton court of White House was 412 people who were asked to respond to a questionnaire designed to collect the research data. The data analysis applied frequency distribution tables percentage mean standard deviation and inference statistical data. It was found that the consumers decided to use the court service at White House Badminton court more than 6 times with the individual three hours of each use and with usually groups of two. Mostly reasons for using the service were for being healthy and most users brought their own equipment. They normally rented or bought the equipment and other things such as the badminton rackets socks or water at the court. The Marketing mix affecting the decision-making behavior of choosing to use the White House badminton court was the standard of the equipment for its acceptable price. In term of the distribution channel it was found that the users appreciated convenient parking facilities. For the promotion of marketing it was found that the advertisements were interesting and came in a variety of ways. In terms of People Marketing the service efficiency was found to have encouraging personality and in terms of the physical characteristics it was found that the use of the service was appropriate and the service process was quickly delivered in time.

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.

The purposes of this research were 1) to study the personal factors of students buying ready made frozen food products 2) to study the knowledge in buying ready made frozen food products of students 3) to study students buying behavior of ready made frozen food products 4) to study the relationship between personal factors and buying behavior of ready made frozen food products and 5) to study the knowledge in buying ready made frozen food products and buying behavior of ready made frozen food products. The sample was 300 students of the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The research instrument was questionnaire. The statistics used to analyze the data were frequency percentage mean standard deviation and Pearson chi-square. The data analyzed by SPSS. The research found that 1) most of students were female age range in 20-21 years studying at 3rd year income of 7001 Baths and live with families. 2)the most students knowledge buying ready made frozen food products moderately level 3) most students bought ready made frozen food products in from 7-Eleven store buying 3-4 times per week fried rice and side dish for lunch cost of buying was 51 Bahts time range of buying was 12.01-18.00 minutes the reason to buy was because it was fast and the influence decision was oneself. 4) relationship between personal factors and buying behavior of ready made frozen food products found that age year of study average monthly income and shelters except sex at 0.05 significance level. 5) knowledge buying ready made frozen food products and buying behavior ready made frozen food products found that no relationship at the 0.05 significance level.

The purposes of the study were to study 1) the demographic characteristics 2) the level of the marketing mix factors that affect food consumption behaviors 3) the level of knowledge about nutrition 4) the food consumption behaviors and 5) the relationship between factors that affect food consumption behaviors and food consumption behaviors. The subjects were 159 non – commissioned officers under royal aide de camp department who worked for a year in 2015. To collect data the research instrument wasquestionnaire. The statistics used to analyze the data were frequency percentage mean standard deviation and chi-square. The data analyzed by SPSS. The research found that 1) the most respondents were mostly female age range in 31 - 40 years married graduated Bachelors degree Sergeant major 1st class/Chief petty officer 1st class/Flight sergeant 1st class the average income of between 20001 - 30000 baht per monththere were members of the family 3 - 4 people and domiciled in Bangkok and Suburbs 2) thequality of the food’s average score were the highest score3) the respondents generally haveknowledge of nutrition in the very good level 4) the respondents mostly eat fresh food buyingfood 3 - 4 times per week and 5 - 6 times per week eating 3 meals a day buying fooddaily buying food in the evening the average expense is between 51 - 100 baht buying foodfrom markets and restaurants regardless of their own to buy food deciding to buy food for goodhealth and 5) the number of family members related to the average expense per time in buyingfood the source of buying food the person who influences on buying food and the factorsaffecting the decision to buy food. While the level of education correlated with place of buying food.In addition the rank correlated with the average in buying food at a time. Besides average monthly income is related to the day to buy. Moreover the hometown is associated with the number of meals eaten per day. Similary the status is related to the average expense per time in buying food. The food quality related to the person who influences on buying food and the deciding factor in buying food. And the knowledge about nutrition related to the period to buy food and place of buying food. At the Statistical significance level of .05.

The purposes of this research were : 1) study the personal factors of undergraduate 1 st year students Dusit Thani College 2) the decision to undergraduate of 1st year students Dusit Thani College and 3) personal factors that affect the decision of undergraduate 1 st year students Dusit Thani College. The samples students were studying in undergraduate 1st year Dusit Thani College 229. The instrument used in this research was the statistical methods used to analyzed data were frequency percentage mean standard deviation t-test and one-way analysis of variance. Data were analyze using a computer program. The results showed that: 1) Individual students 1st year Dusit Thani College most were female parents of students a professional commercial / personal career. The parents of students a bachelors degree. The parents of students were earning more than 30001 baht and students were living in dorm / house / condominium 2) the study of undergraduates Dusit Thani College students were as a priority. The high level the first two items in order from most to least was found that the side with the highest mean score. The reputation of the institution followed by the course content. The satisfaction of the instructor. The personal attention the aptitude of students the economic and social conditions and the average minimum was the cost of the program. and 3) personal factors that affect the decision to undergraduate students of 1st year Dusit Thani College found that gender profession of parents. The educational level of parents family income and student were housing affect the decision to undergraduate study Dusit Thani College .The statistical significance level.05