According to the growing and highly competing of textile and apparel industry in Thailand producers has to adopt of new technology to invent new products. Antimicrobial apparel such as baby clothes socks and underwear are innovative product that has antibacterial fiber. However perception and use of such products are not very widespread so I am interested in studying the factors that affect to the buying antimicrobial apparel behaviour of the consumers living in Bangkok metropolitan by following concept of Rogers Everett (1976). This study was done by quantitative methodology with close-ended questionnaires gathering 384 sampling from consumer living in Bangkok who have bought antimicrobial apparels. Data were analysed using descriptive statistics such as frequency percentage mean standard deviation hypothesis testing was by multiple regression techniques. Independent variables are consumer characteristics innovative factors sociological and communication factor. Dependents variables are buying behavior in antimicrobial apparel of consumer under seasons price times place and frequency of buying with confidence interval of 95 percent. The results were that the buying majority were female mostly employed in private company aged between 32–38 years old with bachelor’s degrees and monthly income 20001-30000 baht. Most of buyers referred to antimicrobial apparels as they can buy as frequently as any times for all year round. Most buyers bought from department stores 3-4 times in every 3 months with the spending less than 1000 baht each time. When proving personal factors affecting consumers buying behaviour it found that consumers with different gender age and occupation have a statistically significant effect on the frequency of buying behaviour at .05 level and consumers with different incomes have have a statistically significant effect on place and frequency of buying behaviour at .05. The study has resulted in differences in purchasing behaviour such products.The buying behavior of antimicrobial apparel of consumer in Bangkok metropolitan has related to innovative factor in very low range and sociological factor in low range. Model of this relationship are Y= 0.980 + 0.274 (X1) + 0.429(X2 X1 is innovative factor X2 while is sociological factor and Y is buying behavior in antimicrobial apparel of consumer in Bangkok metropolitan. All hyprothesis testings are under statistical confident interval level of 95 percent

This paper investigates household behavior with regard to consumption and precautionary saving under income uncertainty for durian farmers in Nonthaburi Province using both quantitative and qualitative research methods. A sample of 300 famers provides data collected by questionnaire and examined using the descriptive statistics of percentages mean and standard deviation as well as the inferential statistics of Pearson correlation and multiple regression analysis. The results show that durian farmers have an average income of 1039939.66 Baht per year and average debt of 574871.10 Baht per year. Focusing on precautionary saving behavior durian farmers save approximately 1000 to 5000 Baht per month by way of bank accounts premium saving bonds and human financial assets. In addition they exhibit a medium level of knowledge about philosophy of Sufficiency Economy including saving. However no relationship is found between level of saving and education. Hence the government should increase durian farmers’ knowledge concerning Sufficiency Economy including saving thus embracing improved human well-being as a developmental goal

The purposes of this research were : 1) to study the general information of the respondents and marketing mix factors 2) to study on purchasing behavior of fresh flowers from the invention business of consumers in Muang District Phuket Province 3) to study on relationship between general information of respondents and purchasing behavior of fresh flowers from consumer goods business in Muang District Phuket Province and 4) to study on the relationship between marketing mix factors and buying behavior of fresh flowers from the consumer invention business in Muang District Phuket Province. Samples were consumers living in Muang District Phuket and had purchased 400 fresh flowers from the invention business in Muang District Phuket Province. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that : 1) most of the consumers are female between 20 and 29 years old. Have a bachelors degree. Most of occupation is private business such as trade or general contractor. Average monthly income is about 20001 - 30000 Baht. Most of consumers are living in Phuket. Consumers emphasize to the factor of marketing mix. Overall and individual aspects are at a high level 2) Consumers have a reason to buy fresh flowers for use in ceremonial or important events. They choose fresh bouquet of flowers for a price range of 501 - 1000 baht. By buying about 2-3 times a year most consumers will buy red roses. Consumers often buy to congratulate others or make their own buying decisions 3) The relationship between the general information of the respondents viz sex age education level occupation income per month and habitat and behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level and 4) The relationship between marketing mix with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that product price and distribution channels have relationship but Marketing promotion does not have a relationship with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level.

The purpose of this research are to : 1) Study personal factors of tourists 2) study purchasing behavior on handcraft products of tourist 3) Study the marketing mix factors used to make a purchase decision 4) Find the relationship between personal factors and purchasing behavior 5) Comparison of the importance of marketing mixfactors used in decision making to buy handicraft products in Samut Songkhram Floating Market. The samples were 400 Thai tourists who came to visit and purchase handicraft products in Samut Songkhram Floating Market. The instruments used included: Statistical questionnaire used in data analysis viz frequency percentage mean standard deviation Pearson Chisquare t-test and ANOVA. Statistical analysis by used computer program. The finding reveal that 1) Most of the tourists are females aged 21 to 25 years old. They have a bachelors degree and most of them are students with monthly average income less than 10000 baht 2) The tourists have behavior of purchasing for handicrafts first is a metal product. The purpose or the reason to decide to buy the product is to use it yourself to purchase a product once a month. Most tourists decide to purchase immediately when they see the product. The average price is approximately 51 - 100 Baht. Tourists decide to purchase by themselves. 3) Tourists focus on the marketing mix factors used to make a purchase at the highest level and when considering each side found that there are 3levels at the highest level. Sort by descending from the average is product marketing and pricing. Tourists focus on distribution at a high level. 4) Relationship between personal factors and purchasing behavior on handicraft products of tourist Samut Songkhram Floating Market found that gender age education level occupation and monthly income were correlated with the purchas in g behavior of tourists in Samut Songkhram Floating Market at the level of 0.5. and 5) Comparison of the importance of marketing m ix factors used in decision making to buy handicraft products in Samut Songkhram Floating Market found thatgender educational levels and occupations of the tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is different. The age and average income per month of different tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is not different at the level of 0.05.

The purposes of this study were 1.The purpose is to study the consumption of noodles personnel Government Complex 80th December 5 2550. 2.To determine your satisfaction with the products of the noodle shops personnel Government Complex 80th December 5 2550. 3.To compare satisfaction with the products of the noodle shops personnel by sex age. Education level the average income per month sample used in the study. Customers noodle shop run by the Government Complex instruments used in the study was a questionnaire with the reliability ranged from 0.70 to 0.80. The statistics used to analyze the frequency percentage average standarddeviation and statistical t-test and F-test. Results found that consumers had a habit of consuming noodles. The factor affecting decision to consume any kind of noodles is the taste .The most popular type was pork noodles. Food most eaten with noodles were fresh vegetables. The number of people eating together was 4-6.The time most used for consumption was 11:01 - 13:00. The number of times consumed was 1-2 times per week. Each time most consumers consumed 1 bowl. Satisfaction difference were statistically significant at the 0.05 level by age and average income per month. Education did not affect difference in satisfaction.