Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to deter downloading of copyright music. The thesis is applied research and gathering data by quantitative method from the sample group that is 400 people who used to download illegal copyrighted music. The sample group determined by calculated formula of Cochran at 95% of reliance level. The research tool used in this thesis is an online questionnaire to enable analysis through “Descriptive Statistics” and “Inferential Statistics” Chi - square to test the difference and relationship of data. The findings show that there are 48% of male and 54% of female the majority of a sample group age is 24 - 30 years old at 50.2% 36.3% of a sample graduated from bachelor degree 75.8% are single 38.3% are students and 47.3% is given income less or equal 10000 baht per month. The results further show with a level of significance at 0.05 that the decision to prevent downloading of copyrighted music depends on Integrated Marketing Communications via advertising person public relations and online marketing. Therefore all related sections are able to apply this study to stipulate channel reaching the target efficiently.

The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old obtained bachelor degree worked as employees of private organizations/state enterprises with an average of below THB 10000 monthly income. The average usage of the BTS service was once in a while during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference posed only one aspect of different behavior in using the BTSservice which was the traveling hour. For passengers who were different in gender posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status posed only one aspect of different behavior in using the BTS service which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in education level posed only one aspectof different behavior in using the BTS service which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age occupation and average monthly incomeposed different three aspect of different behavior in using the BTS service that included the frequencyof service the traveling period and the purpose of use 2) passengers with different in demographiccharacteristic i.e. gender difference posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age status education level occupationand average monthly income had no different attitude towards the BTS in-trained advertising media3) passengers with difference in demographic characteristics i.e. gender difference had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age status education level occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high.

The research on development of pattern of cotton by using weaving technique in type of Mudmee fabric for metrosexual menswear by method of cutting and connecting has the objectives to : 1) develop pattern of cotton by using weaving technique in type of Mudmee fabric; 2) design of metrosexual menswear by using cutting and connecting from developed Mudmee cotton; 3) design the brand and packaging product to increase product value; 4) survey satisfaction of target group. The researcher studied by using Art Nouveau concept and by designing the cotton pattern by using Mudmee weaving technique numbering three patterns binding to make pattern woven to be fabric in order to make menswear in metrosexual style by using the method of cutting and connecting prototype consisting of one set of vest two sets of suits and two sets of overcoats as well as designing of brand numbering five types at the same time The researcher designed packaging product in five types using in surveying satisfaction of target group of thirty persons: Designer Merchandiser Graphic designer Visual merchandiser and person having fabric weaving experience by method of purposive sampling analyzing data by using statistics percentage mean and standard deviation. The study result was found that most respondents were female aged 36-40 years single status most have taste of female gender having income of 45001 Baht onwards. The educational level was Bachelor Degree. Respondents previously bought and used products and accessories for clothes from Mudmee cotton. The types selected to buy the most were vests bags and shawls respectively. The occasions in wearing the most of all were important festivals selecting to buy clothes and accessories for clothes from cotton by using Mudmee weaving technique in each occasion price 500-1000 Baht per one piece. Most persons participating in deciding to buy were friends. The sets of clothes for the groups wishing to design in sets of woman clothes. The result of satisfaction analysis of target group towards development of cotton pattern by using Mudmee weaving technique for metrosexual menswear by using cutting and connecting method it was found that target group had satisfaction in much level ( x= 4.16). The result of satisfaction analysis of target group towards design of metrosexual menswear by using cutting and connecting method it was found that target group had satisfaction towards the clothes in every type in much level (x= 4.26). The type which had mean of the highest satisfaction in the three first types including suit in type No.3 (x = 4.31); the second was vest type No.1 (x= 4.29) and overcoat type No.4 (x= 4.27). The result of satisfaction analysis towards format of brand and packaging product it was found that target group had satisfaction in much level having x= 4.23 and 4.30 respectively.

This research on the “The design and development of Quick-Dry finishing applied to Muslimah clothes” had the objective to create knowledge in the development of Muslim women’s clothing with the emphasis on religious benefits. Likewise this research aimed to solve the problems of dampness after ablution which is the daily routine of Muslim people in order to provide clothing that are suitable for wearing while retaining the aesthetic elements according to the doctrine of Islamic religion. The prototype of Muslim women’s clothing with a quick dry finish had been prepared for religious benefits. Moreover the guideline for the production of a new form of clothing had been developed to enter the AEC market in order to correspond to the government’s policy on economic development. The research process consisted of 9 steps as follows: 1) review related theories and literature; 2) conduct questionnaire to collect preliminary data and draw conclusions; 3) design 15 Muslim women’s dresses to reduce the dampness after ablution; 4) select 4 dresses to be used as prototypes; 5) conduct experiments on the sample group while they were performing ablution; 6) collect data from the satisfaction survey; 7) evaluate the obtained data; 8) analyze the obtained data; and 9) conclude and discuss the research findings. After selecting the prototypes that are appropriate to this research it is evident that all selected prototypes were black in color with a similar design to Abaya dress due to its classic look. The majority of the sample stated that they adhered to the culture of the Middle East which is the origin of Islamic religion. All of the prototypes used Ponte de Roma knit but were composed of four different types of fabric: C40 TK45 Micro27/72 and CVC40. The prototypes were tested according to Fabric Test standards. All types of fabric were compared in terms of their finishing properties: no finishing and quick dry finish. The results indicated that the color resistance to washing had decreased for C40 TK45 and Micro75/72 fabrics while improved for CVC40 fabric. Meanwhile the color resistance to sunlight had decreased for C40 fabric while improved for TK45 and Micro75/72 fabrics and remained unchanged for CVC40 fabric. Moreover the color resistance to sweat and water had decreased for C40 TK45 and Micro75/72 fabrics while improved for CVC40 fabric. In addition fabrics with the composition of synthetic fibers had a better moisture management than fabrics with the composition of natural fibers. Meanwhile the drying rates of C40 TK45 and Micro75/72 fabrics increased by 26-28% when compared to fabrics of the same types but without a quick dry finish as opposed to CVC40 fabric that reduced by 11%. The most prototype popular was number 4 which was suitable for all factors.

This study aimed 1) to develop an effective learning video media on how to make Baisripakcham for Home Economics Major vocational certificate students 2) to compare pre-test and post-test results using learning video media on how to make Baisripakcham and 3) to study students satisfaction in using learning video media on how to make Baisripakcham. Sample group was 40 second year students taking Home Economics under vocational level at Sukhothai Vocational College. These students were studying in the second semester of 2017 academic year. The result showed that content quality of the developed learning video media was very good ( x = 4.65) and the quality of video media was also very good ( x = 4.68) The analysis of learning achievement showed that the average post-test learning achievement was higher than the average pre-test learning achievement. When pre-test and post-test scores were compared using t – test found that t = 21.63. This showed statistically difference at .05 significance. Learners satisfaction of the video media was at highest level ( x = 4.56). It can be summerized that the learning video media helped students attain higher learning achievement. Learners level of satisfaction in using the learning video media was highest. The media can be used in learning and teaching Baisripakcham course in the vocational certificate curriculum of Vocational Education Commission Office.