The purposes of this study were to 1) investigate the consumers’ behavior in using THAI catering restaurant at Phuket International Airport 2) marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport 3) compare marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport with details on personal factors. The sample group consisted of 350 Thai customers of THAI catering restaurant at Phuket International Airport. The sample group was chosen by using the accidental sampling technique. The questionnaire was used to collect data. The statistics used in this study were percentage mean standard deviation t-test and F-test. The result showed that the majority of customers were women aged in the range of 35-45 years old with monthly income ranging from 15000 to 25000 bath. The reason for using the restaurant is to have food. The most popular time was between 11.01-13.00. The amount of money spent each time was less than 1000 bath. These customers usually ordered Thai food. As for the factors affecting the decision it was found that it was self-decision making. As for the marketing strategies affecting the consumers in using a THAI catering restaurant at Phuket International Airport all strategies were rated high with personnel ranking highest ( = 4.18) physical feature ( = 4.17) service ( = 4.13) product ( = 4.13) price ( = 4.06) channel ( = 3.87) and sale promotion ( = 3.64) respectively. According to the comparative marketing strategies affecting consumers in using the service of a THAI catering restaurant at Phuket International Airport it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical feature with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.

The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational commitment in the same direction Good governance in terms of the efficiency effectiveness responsibility transparency rule of law equality participation decentralization and moral and ethics were positively related to the organizational commitment in the same direction Organizational culture and good governance influenced the employees’ organizational commitment of university office operation employees at Chulalongkorn University.

The study was aimed to 1) investigate influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline and 2) study influence of supervisors’ behavior leadership on organizational effectiveness of a low cost airline. This research is descriptive collecting data through a questionnaire constructed from reviewing relevant documents. 88 samples responded to the five-scale the demographic questionnaire divided into 4 parts with the total of 84 items. The collected data were statistically analyzed by percentage mean ( X?) standard deviation (S.D.) multiple regression analysis multiple linear regression and Pearson Correlation Coefficients (Pearson Correlation Coefficients) The results showed that the hypothesis test on the influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline yielding (1) the correlation coefficients between supervisors’ behavior leadership and employees’ motivation were positively correlated at the .05; (2) he correlation coefficients between supervisors’ behavior leadership and organizational effectiveness were statistically significant; and (3) the supervisors’ behavior leadership affecting employees’ working motivation and organizational effectiveness of a low cost airline at .05 level of significance (R = .712) and (R = .598).

The study on factors affecting the performance of Thai Tridymite Limited employees was aimed to investigate their personal factors incentive factors teamwork behavior work performance motivation affecting the work efficiency and behavior factors that affected the employees’ performance. The population used in this study was 113 employees. The data analysis relied on the statistics including percentage average and standard deviation. The hypothesis testing applied multiple regression analysis (Multiple Regression Analysis) at the 0.05 significance level. The results showed that the employees working at Thai Tridymite Limited were mostly female between the ages of 30-40 years old with a bachelors degree earning 10000 - 20000 Baht income in the average. They had been working for the company for lower than five years and had high-level motivation concerning job responsibility work success work progress acceptability salary income management interpersonal relationship administration policy work conditions and work security. As a whole the level teamwork behavioral factors was high including the team mission and goals work assignments according to the delegation of duties open communication distributed leadership and the joint decision. In terms of work performance the level of personal performance and organization performance was considered high. The hypothesis testing revealed factors motivating the work performance and teamwork behavior that affected the performance of the employees at the .0 5 level statistical significance. The incentive factors affecting performance included the nature of work work progress salary income work conditions and work security. Teamwork behavioral factors affected distributed leadership and joint decision.

The objectives of this research were to study the personal and investment factors affecting decision making for investing in the provident funds of employees at Conference Solution Company Limiteds and its Subsidiaries’ Staffs. The population consisted of 191 staffs from Conference Solution Company Limiteds and Subsidiaries. The research instrument was a questionnaire with using the descriptive statistics Confirmatory Factor Analysis (CFA) and Binary Logistic Regression Analysis to test the hypotheses. The results of the study found that Education Income per month work the risk of investment knowledge of fund and the economy influencing the decision making to select to invest in the provident fund of the Conference Solution Company Limiteds and Subsidiaries.’ staffs at the statistically 0.05 Significant level.