The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

The purposes of this research were : 1) to study the personal factors in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University 2) to education study in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University and 3) to individual factors affecting in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University. The population students are studying in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University of 267. The instruments used in research questionnaires and interviews. The statistics used for data analysis were frequency percentage mean standard deviation t-test and One Way ANOVA. The research found that as follows: 1) Most students were male 14 years of age by studying in lower secondary students’3/7 they have a cumulated GPA of 3:01 to 3:50 by living with his father - his mother and the aptitude of most business plans. 2) The factor in choosing in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University overall students in grade 3 with comments in agree. The first two items in order from most to least found that the side with the highest mean score the reputation of the school. The second was the instructor and minimum course content. And 3) individual factors were affecting in lower secondary students’ decisions to study in the career Department at the Demonstration School of Ramkhamhaeng University found that students with gender age year of study. The GPA and the Professional and the aptitude different affect students were learning plans and career groups school not different. Except for students with different shelters affect student learning plans and the career Department at the Demonstration School of Ramkhamhaeng University difference was statistically significant at the .05 level.

The main objective of this research is to study the factors that affect the work efficiency of personnel. Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon This will lead to suggestions for the development of personnel to be more efficient in their operations. Data was collected between October 2018 and September 2019 which was a survey research using a questionnaire consisting of 4 parts: 1) general information of the respondents which was demographic characteristics 2) Satisfied with the operational efficiency 3) quality of working life and 4) Other suggestions with a sample of the research as Personnel under the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon amount 50 people. Data analysis used descriptive statistics for demographic data. And use statistical methods for analysis of relevant factors and testing hypotheses. The results of the study showed that the factors of work success of the Faculty of Science and Technology personnel Rajamangala University of Technology Phra Nakhon Able to work according to the set goals Without having a backlog And proud of the work Able to solve immediate problems Which is considered to be very good therefore Faculty of Science and Technology Should focus on personnel development in the workplace In order to further improve the operational efficiency of the personnel.

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.

This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.