This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

The purpose of this research is 1) to compare the trend on goods purchase classified by demographic characteristics 2) to study the service marketing mix and pattern on the leading of life having the effect on goods purchase behavior 3) to study the goods purchase behavior having the effect on behavioral trend on goods purchase. Sampling group used in the research are 400 customers purchasing goods at Thonburi Occasional Market (Sanamluang 2) by using Questionnaires as the instruments in gathering information data. Analysis statistics are frequency percentage mean and standard deviation t-test One-way ANOVA and Multiple Regression Analysis. It is found as a result of the research that most of the Questionnaire repliers are of male sex with ages ranging from 25 years to 34 years; marital status as being married/or cohabitation; educational level of Bachelor Degree engaged in the occupation of private company employees earning monthly incomes ranging from 10001 Baht to 20000 Baht; placing the importance on service market mix in the overall aspects and the incomes which are the aspects of the products prices places marketing promotions sales staff physical characteristics and the process in high level; paying interests in the pattern on the leading of life in the overall aspects and by the aspect which are the aspects of the activities interests and opinions in high level; number of travels for goods purchase per 3 months is approximately 5 times averagely; average expenses on goods purchase each time is 2307 Baht with a trend to return for the goods purchase again and will recommend other persons to come for goods purchase as well. As a result of hypothetical test it is found that customers of different ages have the behaviors on goods purchase on the aspect of number of travels for goods purchase per 3 months differently with implicitly statistical significance at the level of 0.05 and the service market mix on the aspect of the prices and places have the effect on goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months; the service market mix on the aspect of physical characteristics and pattern on the leading of life activities and interests have the effect on goods purchase behavior on the aspect of the expenses on goods purchase each time. In addition the goods purchase behavior on the aspects of the goods purchase each time has the effect on the trend on the goods purchase behavior on the aspect of a return for goods purchase again and the goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months has the effect on the trend on the goods purchase behavior on the aspect of goods purchase behavior on the aspect of recommending the other persons to come for goods purchase.

This research was aimed to identify personal factors and consumers’ needs of the marketing mix as well as to study of the strategy development of instant clean foods business in Bangkok Metro Metropolis. To obtain the data a questionnaire was designed to gather the information from the 400 samples in the study selected by convenience sampling in five out of 50 districts from 50 districts. In-depth interviews were also arranged among five respondents. The statistical analysis was completed by percentage mean and SD. The hypothesis was tested by the t-test F-test and Oneway ANOVA. To test differences in pairs LSD was applied at the level of statistical significance at the 0.05. This research employed mixed research method: the quantitative research looked into the quantitative data obtained from the respondents who consumed instant clean foods. Qualitative research relied on the data from the indepth interviews of the clean food business operators. Concerning the marketing mix the targets groups and marketing strategies the research revealed most respondents were single female who aged 21-30 years old with bachelor’s degrees. The average incomes were 10000 - 20000 baht. Their needs related to the marketing mix were the importance of products relevant with freshness and cleanness. They highly focused on food prices and made a wide variety of payments (cash credit card online etc.) The consumers also paid attention to distribution channels at a high level (store sale convenience stores various online channels etc.) and convenient to buy from various reasons such as stores that were close to work schools and shopping malls. The consumers also paid high focus on the clean food promotion.

The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.

The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region and (2) to study the influence of viral marketing (word-of-mouth marketing) on buying behavior of consumers in The Central Region. The instrument used in the study is a questionnaire. The data are analyzed by using frequency percentage mean standard deviation T-Test and F-Test The results of the research are as follows: The subjects chose fish sauce by looking at the expiry date and bought 1 to 3 bottles of 700 ml. fish sauce at the price of 21 to 30 baht and often found that the color of authentic fish sauce would change. The majority of subjects were greatly influenced by television advertising and sale promotion of ‘buy 1 get 1 free’ at points of sale for the buying of fish sauce in The Central Region. The monthly expense of consumers buying fish sauce in The Central Region was between 5000 and 10000 baht. Fish sauce buying behavior of subjects for various age groups education levels occupations and average incomes showed significant difference at the 0.05 level. Price and sale promotion were related to fish sauce buying behavior at a significant level of 0.05.