This study of the role of family locals and community in enhancing the quality of elderly people’s lives in central area by means of Sufficiency Economy theory collected the data from people. It aims 1) to study the role of family locals and the community to enhance the quality of elderly people’s life in Thailand’s central region; 2) to analyze factors related to the quality of elderly people’s lives; and 3) to identify ways of encouraging the development of elderly people to prepare them to be part of the society of elderly people in the ASEAN region. The participants in this research were elderly people in the central region. The research used quantitative methods to measure quality of life. Multi-stage sampling was employed. The data were analyzed with descriptive statistics such as average (x̅) and standard deviation to investigate the elements of each factor in the study. The results from the focus group regarding the quality of elderly people’s life can be summarized as follows: 1) The development of the quality of life of elderly people is based on the concept of “Strong community and people through the development and adaptation of the theory of the Sufficency Economy”. 2) The development of the quality of elderly people’s lives by means of religion: emphasizing the Buddhist way of life and local wisdom and culture to teach family members to be a grateful and loyal and to be a good person for the family and local community. 3) The quality of life of elderly people can be improved by implementing laws informed by morality to encourage generosity between family locals and community to solve the problems of elderly people. 4) The quality of life of elderly people locals and the community is based on mutual respect living together naturally according to the concept of the Sufficiency Economy in order to support large numbers of elderly people in the future. Suggestions arising from this research and from other ideas from participants include increases in government funds budgeted to support elderly people and the creation by local government of projects and activities for elderly people. In addition the participants also perceive the need for a chance for the elderly to study and learn in the local elderly school without age limit as a form of life-long learning. The participants also suggested the idea of evaluating the systems of schools for elderly people according to the “cheerfulness and happiness” of learners rather than by any other method. Connections between the schools for elderly learners in the central area should be co-ordinated so as to create more projects and activities.

The purposes of this study were to investigate the component and competency model for learning in digital technology of the elderly in Bangkok. The sample of this study consisted of 385 elderly people in Bangkok. The instruments used in research were questionnaire and interview. The statistics used for data analysis were percentage arithmetic mean standard deviation and Exploratory Factor Analysis (EFA). The findings of the data analysis indicate that there were 6 components with 36 variables of competency for learning in digital technology of the elderly in Bangkok which can describe the combined variance at 64.305 percent. All components were as follow: 1 component of the knowledge competency to identify the learning course 3 components of the skill competency to identify the learning objective learning management and promote learning. Finally 2 other components of the personal competency to identify the background of learner and physical and mental fitness.

This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

The purposes of this research are to investigate 1) personal factors contributing to the longevity of elderly 2) the dietary behavior of long-living elderly and 3) the relationship between personal factors such as:gender age BMI and dietary behavior. The samples are 29 of long-living elderly with ages more than 80 years old living in Tambon Tha Phi Liang Muang district Suphanburi province. The long-living elderly must be able to answer the questions. The statistics used to analyze data in this research are frequency percentage and Chi-Square (χ2). The data were analyzed using statistical tools. As for thier dietary behavior it was found that most long-living elderly usually have five food groups:eggs UHT milk paddy morning glory cabbage watermelon papaya and vegetable oils. They purchased these five groups of food for consumption. Boiling was the main method of cooking. They usually stored food in the refrigerator to keep them fresh. The relationship between personal factors and dietary behavior could be classified into 5 areas : types of food frequency of consumption sources of food methods of cooking and methods of food preservation. The finding found that gender age and BMI were related with food consumption. However cooking (boiling) was not related with statistically significant level at .05.

The objective of this research is to analyze the content and the principles of Chinese novel “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” and to apply this in our working and daily lives. The study found that Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion is about Lu Su Marquis Sun Quan invited Zhuge Liang to meet Sun Quan and join Liu Pei’s army. Whereas Sun Quan received the secret letter from Cou Cou joining him to destroy Liu Pei. Lu Su disagreed on that idea but more than ๒๐ scholars supported Sun Quan to surrender to Cou Cou. However Sun Quan had not decided yet. When Zhuge Liang met Sun Quan’ scholars they insulted Liu Pei and Zhunge Liang but Zhuge Liang replied in smart way; praised Liu Pei as the morality and also abuse the excellency as the immorality disgraceful and surrender to evil thief Cou Cou. All of the scholars replied nothing. When Zhuge Liang met Sun Quan he teased about Sun Quan would defect himself by joining with Cou Cou which made Sun Quan furious. However after Sun Quan understood and learned how to win the Cou Cou he calmed down but was still worried about the plan. Then lady Wu came to Sun Quan and reminded him about his mother’s word; “In Zhou Yu’s counsels your safety find”. According to the story “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” there are important principles about self-organization people management and job management. For example the self-organization and the great character that leaders showed as grateful honest kindness modesty generous competent intelligent patience and endeavor. People need to follow these principles to find success in their lives. Morality and integrity can win people. The human management from “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” the leaders could control their workers and were honest to them. They strictly punished but also giving compensation as the reward. The leaders always learn the new things and where honest decisive kind neutral supportive to the lower class and learned to share. The important principles form this part is “If you treat people well they willingly work with you”. The job management the leaders from the Romance of the Three kingdoms had the important ethic to perform their management as thinking about the majority always have a plan and held frequent meetings put the right man to the right job where keen listened to the others analytical prepare manpower and governed righteousness for the benefits of the people. The best virtues for job management are working for majority benefits having a plan listening to others and getting the right person in the right job.