This thesis was aimed to compare the demographic factors of employees and organizational commitment and to study the relationship between benefit satisfaction and organizational engagement of Sirikarn Intertrade Company Limited employees. 60 people were the population who responded to the questionnaire. The data collected were analyzed by frequency mean standard deviation hypothesis testing mean t-test and F-test and correlation coefficient (Rho) determined by statistical significance at 0.05 The results of the study revealed that the majority of the respondents were males over the age of 34-41 years old. Most of the respondents’ education were below the bachelors degree 50 percent married and 50 percent single with the work tenure of more than 10 years. The analysis of employee engagement showed that their organizational engagement at Sirikarn Intertrade Company limited in the overall was very high. When considering the individual aspect top three aspects were work desire willingness to dedicate and trustworthiness. When considering overall satisfaction towards Sirikarn Intertrade Company Limited benefits the three highest aspects included safety recreation and bonus and welfare.

This research was aimed to 1) study the influence of transformational leadership and 2) to investigate the communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited. This is descriptive research collecting data through a questionnaire constructed from reviewing relevant documents. 142 Aksorn Charoenthat Company Limited employees responded to the five-scale questionnaire divided into 4 parts with the total of 52 items. The collected data were statistically analyzed by percentage mean (μ) standard deviation (σ 2) multiple regression analysis to test multiple linear regression and Pearson Correlation Coefficients. The results of the hypothesis test on the influence of transformational leadership and communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited showed that (1) the correlation coefficient analysis between the leadership and the teamwork were positively related and statistically significant at .01 level; (2) the correlation coefficient analysis between the communication styles with the teamwork of Aksorn Charoenthat Company Limited employees was positively and statistically significant at .01; and (3) the transformational leadership and communication styles influenced the teamwork of Aksorn Charoenthat Company Limited employees statistically significant at .05 (R = .724) and (R = .668).

The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region and (2) to study the influence of viral marketing (word-of-mouth marketing) on buying behavior of consumers in The Central Region. The instrument used in the study is a questionnaire. The data are analyzed by using frequency percentage mean standard deviation T-Test and F-Test The results of the research are as follows: The subjects chose fish sauce by looking at the expiry date and bought 1 to 3 bottles of 700 ml. fish sauce at the price of 21 to 30 baht and often found that the color of authentic fish sauce would change. The majority of subjects were greatly influenced by television advertising and sale promotion of ‘buy 1 get 1 free’ at points of sale for the buying of fish sauce in The Central Region. The monthly expense of consumers buying fish sauce in The Central Region was between 5000 and 10000 baht. Fish sauce buying behavior of subjects for various age groups education levels occupations and average incomes showed significant difference at the 0.05 level. Price and sale promotion were related to fish sauce buying behavior at a significant level of 0.05.

The purposes of this survey research were to study (1) personal factors (2) student’s breakfast consumption behavior (3) the relationship between student’s personal factors and breakfast consumption behavior (4) ) relationship between knowledge of breakfast consumption to breakfast consumption behavior of student’s who were studying at College of Hotel and Tourism Rajamangala University of Technology Srivijaya Trang campus.Sample group was undergraduate Students studying in the 1st semester 2015 academic Year total 250 persons instrument were questionnaires. Percentage Mean Standard Deviation and Chi Square were used in data analysis. Research result found that Students had medium knowledge of breakfast consumption. Students breakfast consumption behavior was medium. When each question was examined fair medium and good were found. Students personal factors which are sex age year of study person who student stayed with had no relationship with students breakfast consumption behavior. Students knowledge of breakfast consumption had positive relationship with students breakfast consumption behavior at statistically difference of .05 significance.

The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok and (2) to explore the relationship of marketing communication tools and decision for service of animal hospitals in Bangkok. The methodology of this study is survey research. Data are collected through questionnaire. The sample of this study is 400 people consisting mostly of females; those aged 21-30 years; those with married or living together status; those graduated with bachelor’s degree; private employees; and those with monthly income of 10001 to 20000 baht. Questionnaire reliability is tested through Cronbach Alpha Formula. Data are analyzed through descriptive statistics including frequency percentage mean and standard deviation. Quantitative data analysis is conducted through difference testing by using T-test F-test and relationship testing by using Chi-Square with a statis-tical significance level of 0.05. Data are processed through statistical programming. The results of this study indicate high placement of the importance of marketing communication tools affecting service decision making. Sale force and problem awareness have the highest mean scores. Hypothesis testing shows that different personal factors including gender age and monthly income give rise to different decisions in relation to use of service. The relationship testing reveals that the overall marketing communication tools variable is positively related to decision to use service. The relationship between problem awareness and decision to use service is at the highest level.