จำนวน Repository ( 78 )

Geo-informatics for ecotourism: ban mae klang luang model
Geo-informatics for ecotourism: ban mae klang luang model

Geo-Informatics for Ecotourism: Ban Mae Klang Luang Model is participatory action research (PAR) conducing to share knowledge together. Furthermore Ban Mae Klang Luang Model is important mechanism for management of natural resources and environment for ecotourism. Example local resource landmark natural trail firebreaks landuse etc. Community can create that on model by themselves. Creating a website to show information of Ban Mae Klang Luang. Klang Luang; for example : general information home stay economic community knowledge’s philosopher and experiences ideas of living and lead to graduate desirable. The results show that Ban Mae Klang Luang Model can manage natural resources and environment for ecotourism which can be implemented by local communities for sustainable and efficient. However the experience between students and the community is the practical work for learning.

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The factors of crisis communication and integrated marketing communication in tourism of thailand
The factors of crisis communication and integrated marketing communication in tourism of thailand

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

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Innovations for the tourism: quick cooking rice
Innovations for the tourism: quick cooking rice

The objectives of this research were to develop the quick cooking rice combination with nutrition values check. The shelf life of quick cooking rice in difference packages was also studied. The experiment was set at Agricultural Engineering and Technology Division Faculty of Agriculture and Natural Resources Rajamanagala University of Technology Tawan-ok Chonburi. The study revealed that Pathumtanee 1 rice variety both milled rice and brown rice could be produced quick cooking rice. It could be cooked in boiled water only 7 and 10 minutes respectively by using alcohol fuel which easily comfortable and suitable for the camping tourism. The nutrition values of the quick cooking rice weren’t significantly difference from the ordinary rice. The shelf lives of quick cooking rice in plastic bags were not less than 6 months. During storage the moisture content water activity and free fatty acid value of them weren’t significantly difference (p>0.05). This quick cooking rice trends to cook easily and could be the new innovation for the camping tourism.

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Community-based tourism management case study “palm paddy sea” community cultural way.  sa-ting phra district, songkhla province
Community-based tourism management case study “palm paddy sea” community cultural way. sa-ting phra district, songkhla province

The purpose of this research was to study community-based tourism management case study “Palm Paddy Sea” cultural way community Sa-Ting Phra district Songkhla province. The study was conducted by data collection interview people who involved in tourism management and tourists who traveled to the communities using questionnaire with 5 rating scales estimation. The data was analyzed according to the content and presented by descriptive analysis and tables. The study found that “Palm Paddy Sea” cultural way community has the potential to support eco-tourism. The tourism development of both natural and cultural resources within the communities encourage for being learning sources about community way and folk wisdom The community has participated in the development and wants to join in tourism management meetings with the Sub-district Administrative Organization. In addition the community requires that a community representative must have a chance to present ideas in a meeting in order to be developed in the same way. The guidelines for tourism development need to have cooperation from involved organizations in order to develop tourist attractions tourism facilities and promotions.

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Community-based tourism management case study buddhist way klong dan community ra – nod  district songkhla province
Community-based tourism management case study buddhist way klong dan community ra – nod district songkhla province

The purposes of this research were to 1) explore and collect a problem and an obstacle of tourism management by Klong Dan community 2) analyse a problem and an obstacle in tourism management by the community and 3) the study guidliness to develop tourism by the community. The population of the study are government and private organizations community leaders technocrats researchers who used to study in the area OTOP group and tourists The sampling technique for the sample is Simple Random Sampling. The data were collected by interviewing people who involved in tourism management and using questionnaire with the tourists. The data were analyzed according to the content and presented by descriptive analysis and tables. The study found that people in the community are involved in conservation plan and tourism management as well as tourism activities. There are community rules according to covenant community and want to have support from the outside. Beside there are development plans to develop the area as a cultural destination which recognizing the unique art and culture and vernacular architecture of the community. Facility constructing must consider to aesthetic social and culture. The used materials must be able to preserve the unique of local architecture. Furthermore there must be the promotion of the tourism destination to connect with other communities.

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