The research objective is to analyze usage and exposure of the social media network of Faculty of mass communication technology. A user need of the social networking censorship is based on a survey research. Samples used in the study - teachers alumni and students within the faculty total number is 306 people. Sampling was started in a fiscal year of 2014 with Stratified Random Sampling method. Statistics are used to analyze the data values in percentage average and standard deviation for One-way ANOVA and t-test (LSD). A result of this research shows that based on the findings issues can debate as follows: A usage of devices for surfing network of social media the most of smart phones account for the social media network at home of the time spent - common period turnarounds 20:01 to 00:00 hrs. A representation of a daily usage on network of social media is 4-6 hours/day. Equivalent today-per-week using of social media networks is active online every day. The smart phone is in use at all times. Meanwhile the popular social media network daily user accounts from experienced in the use of social media networks. Most of the more than four years representational use for news/information perception. The most common tool of online social media network is Facebook. Faculty’s people a use of social media networks Facebook applications take into account essentially. The exposure of the social media network can be specifically considered as: the streaming information perception of the faculty’s network of social media is moderate. Considering the news that graduation ceremony in 2013 social interaction with the media is moderate. It is considering whether to press “Like” button on Facebook user’s expression from media relating to the Faculty is the highest. The use of social media within the network is moderate.

The purposes of the case study on relationship of good governance and work efficiency of operational personnel at National Food Institute were to study 1) the perception of good governance in the workplace 2) the level of perceived work performance and 3) the relationship between good governance perception in working and work performance perception of 153 operational personnel at National Food Institute. The research instrument used in the study were questionnaire yielding data processed and analyzed by statistics including frequency percentage mean (μ) and standard deviation (σ). The research revealed that 1. The level of perceived good governance in the workplace of National Food Institute personnel in the overall picture was especially high showing moral aspect responsibility aspect transparency aspect worthiness aspect engagement aspect and rule of law aspect respectively. 2. Performance perception level of National Food Institute operational personnel in the overall picture was especially high resulting in quality of work initiative or creative knowledge about the job respectively. 3. The results of hypothesis testing revealed that the level of perceived good governance was positively and highly related with the performance level of National Food Institute operational personnel in the overall (ρ = .702) statistically significant at 0.01 level. Perceived performance in each aspect was positively related to perceived overall work effectiveness revealing average relationship between worthiness aspect engagement aspect responsibility aspect transparency aspect under average relationship between moral aspect and very low relationship between rules of law aspect. The research recommends that National Food Institute should promote the recognition of good governance especially with the emphasis on the rule of law which deals with regulations orders for it is very imperative. Trainings for example should be regularly held to create the personnel’s awareness thorough understanding and true awareness toward good governance for this will positively affect the personnel’s work performance accordingly.

The purposes of this study were to study 1) personal factors affecting Rajamangala University of Technology Phra Nakhon (RMUTP) personnel’s happiness at work 2) personal factors affecting the personne’s l work ethics and 3) relationship between the ‘s personnel happiness and ethical behavior at work. 303 samples were selected using the Taro Yamane method. A questionnaire was applied as the instrument used for data collection. Statistics used for social sciences included frequency percentage mean standard deviation t-test and one-way ANOVA. The study indicated that 1. Personal factors were highly related to RMUTP personnel’s happiness at work either in the individual aspect or in the overall. 2. Personal factors were highly related to RMUTP personnel’s work ethics behavior either in the overall or in the individual aspect. 3. Happiness at work was related to RMUTP personnel’s work ethics behavior and resulted in ethical behavior of the university personnel with an average of 65.6%.

The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.

Numerous studies on the use of humor in the workplace have long been investigated in the past decades. Managerial humor is viewed as the critical factor for a manager to alter the working environment leading to creativity and innovation. To encourage organizational innovation innovative behavior is a major driving force. The exploration of the relationship between humor styles and innovative behavior in Thai context has been underdeveloped and needs to be extended to examine the differences of these factors compared to other cultures. Therefore this current study aimed to examine the relationship between managerial humor and innovative behavior of managers in real estate firms listed in Stock Exchange of Thailand. Data were gathered by using stratified random sampling technique. Questionnaires were used as the instrument for data collection. Data were collected from managers in all levels during June-August 2017. The findings showed that managers preferred to majorly use self-enhancing humor styles rather than other humor styles. For hypotheses testing the results demonstrated that the four independent variables including affiliative self-enhancing aggressive and self-defeating humor styles could explain 23% of variance to innovative behavior (R2 = .227 F (4 79) = 5.446 p <.01). This suggested that there were other factors that could explain innovative behavior of managers that had not been incorporated in this current study. In addition the findings indicated that affiliative humor style had a significantly positive effect on innovative behavior of managers in real estate firms (β = .280 p <.008) as did self-enhancing humor style (β = .279 p <.011).