The purpose of this research were to study an attitude of applying buddhist doctrines to daily life of students in Rajamangala University of Technology Phra Nakhon. The instrument used in collecting and compiling data is the questionnaire. The population is 422 students from five faculties of RMUTP. Percentage arithmetic medium (X) and standard deviation (S.D.) are used for analyzing data. It is found that as the for attitude toward introducing the Dhamma in Buddhism to apply in dialy life it is agreed with the importance value and usefulness in order to respect Buddhism. It is agreed with the law of Kamma That Buddhism teaches about suffering Nibbanna is the happiness. It is agreed that the hells and the heavens are existent in Buddhism. And Buddhism is identical sign of Thai society and it should be supported kept and protected for a long time.

The objective of research is to study the problems knowledge attitude and practice The relationship of knowledge and attitudes and the relationship of the attitude and practice. The population is 117 staff of Faculty of Business Administration and Liberal Arts.117 The questionnaire is to used as an instrument. Data analysis included Frequency Percentage Mean Standard Deviation and Correlation Coefficient. It was found that the problems was at a high level the knowledge was at a medium level. Additionally they mostly had a positive attitude. Finally in practice it was averagely rated at a high level. The study showed the knowledge did not relate to the attitude and the attitude related to the practice of the quality assurance system as well. The correlation coefficient was .095 and .480 respectively and were significant at the .01 level.

The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The objective of this research was to study the foreign tourists’ attitude and using service behavior to Hip Hotel in Bangkok Metropolitan Area. The results of this research were as follows: tourists with different demographic factors affected different tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Value and lifestyles correlated with tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Tourists’ attitude towards the service and marketing mix could forecast intentional repurchase at a 0.05 and 0.01 statistically significant levels. The perception of service correlated with intentional at 0.01 statistically significant level. Tourists’ behavior correlated with intentional repurchase at 0.05 and 0.01 statistically significant level.

The objectives of this research were 1) to study the knowledge about healthy food;2) to study the attitude towards consumption of healthy food;3) to study the relationship between the individual of personal factor and health factor and 4) to study relationship between knowledge and attitude towards of healthy food of high school teacher in Nonthaburi that influenced their behaviors. Questionnaires were used as a tool for collecting the data and the data was analyzed by using percentage mean standard deviation t-test f-test and Pearson correlation (r). Most of the responders of this research were female. Age group was between 51-60 years old. Height group was between 151-160 centimeters. Weight group was between 51-60 kilograms. The majority of their salaries were between 28001-33000 Baht. The level of personnel sickness was low. The level of understanding of how to consume healthy food was high. The attitude of consuming healthy food was high level. But the behavior of consuming healthy food was mostly at moderate level. According to the study of relationship between the individual of personal factor and health care factor the results were: there was relationship between sex and behavior of consuming healthy food statistically significant at the .05 level. Moreover the study of relationship between the knowledge and attitude of consuming healthy food of high school teacher showed that it had an impact on their behavior which was statically significant at the .05 level.