จำนวน Repository ( 2131 )

การศึกษาการใช้ภาษาไทยของนักศึกษาจีน สาขาวิชาภาษาไทยประยุกต์ คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การศึกษาการใช้ภาษาไทยของนักศึกษาจีน สาขาวิชาภาษาไทยประยุกต์ คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The study aims to examine the language use by Chinese students studying in the Department of Applied Thai Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The Participants were 10 Chinese tertiary students in a two-year-transfer program from Applied Thai Faculty of Arts Rajamangala University of Technology Phra Nakhon. The research instrument used in this study was Thai writing test. The collected data were analyzed by using qualitative approach. Textual analysis and thematic categorization were used to identify the results into four categories: grammatical errors (accuracy and acceptance) theme of story-telling organizational communication and others to describe Thai language used by Chinese students. The results of the study obtained from these Chinese students studying in Applied Thai Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon can be summarized as follows: 1. Grammatical errors (Accuracy and acceptance) concerns twekve sub-categories: (1) using words incorrectly according to the context and the meaning of each sentence (2) misused conjunction (3) writing long sentence without space (4) using words irrelevant in the clause or main clause (5) misspelling (6) using double negators (7) using several ๆ (repetition symbol for one word (8) No indenting content when opening new topic (9) using punctuations wrong (10) degree of words used were not equal (11) wrong sentence organization and (12) incomprehensible word usage. 2. Theme of storytelling: These participants had positive attitudes in story-telling by providing their impression on each point such as their impression on Thai culture Thai human relations appreciation for Buddhism’s faith scenery and atmosphere rules and etiquettes hotel and travel industries Thai foods Thai education as well as the beauty of Thai language. 3. Organizational Communication can be divided into three sub-categories: (1) using bullet points or number to introduce new ideas but the content was relevant to the same topic (2) Using narrative writing to describe story and (3) Using spoken language in narrative writing. 4. Others included eight characteristics as shown in the following: (1) Using verb “มี” (to have) at the start to the sentence instead of using noun or pronouns. (2) High frequency of “ที่” (relative pronoun) to modify clauses in several sentences (3) Using auxiliaries verbs to show hesitant for example “แทบไม่ (hardly) “ไม่ค่อยดี (not quite well) “เกือบ” (almost) and “ค่อนข้างดี” (quite well) (5) Using English word while writing in Thai (6) Using ellipsis point (….) at the end of the sentence (7) Using words to describe characteristics and (8) Arranging sentences by using Google Translate.

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การพัฒนาสื่อการสอนโดยใช้เกมเป็นฐาน สำหรับการเรียนรู้เรื่องการเลือกซื้ออาหาร ของนักเรียนระดับชั้นมัธยมศึกษาตอนต้น
การพัฒนาสื่อการสอนโดยใช้เกมเป็นฐาน สำหรับการเรียนรู้เรื่องการเลือกซื้ออาหาร ของนักเรียนระดับชั้นมัธยมศึกษาตอนต้น

The objectives of this research were 1) to create a game-based teaching media for learning about food selection among junior high school students. 2) To compare the learning achievements of lecture- based teaching with game- based teaching. And 3) to study the satisfaction of junior high school students with game- based teaching materials for learning about food selection. The sample consisted of 34 students studying in Mathayom 2 at Nawaminthrachinuthit Suankularb Wittayalai Samutprakarn School academic year 2022. The samples were selected using Cluster Random Sampling method. The instruments used in the research were the media quality assessment and student satisfaction assessment. The statistics used to analyze the data were mean standard deviation and t-test. The results of the research were as follows: 1) the creation of game-based teachingmedia for learning about food selection found that the suitability of teaching materials as a whole was of a very good quality while the content aspect was also at a very goodlevel and in terms of educational technology the quality was very good in all aspects. 2) The comparison of middle school student learning achievement after using method of lecture-based and game-based for learning in terms of buying food selection. It found out that the learning achievement after using between lecture- based and game- based were different as the statistic level of .05 which lecture-based achievement was lower than thestandard. While using game-based teaching was higher than the standard. 3) To study the satisfaction of junior high school students towards teaching media using games- based instructional media for learning about food selection it was found that the satisfaction of the learners on the teaching media in terms of content was at a good level. As for the media aspect of the game- based format it was at a very good level and the benefitsreceived from the media were at a very good level.

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กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร
กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร

The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

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การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)
การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)

The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.

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การตัดสินใจซื้ออาหารคลีน ของกลุ่มวัยทำงาน ในเขตราชเทวี กรุงเทพมหานคร
การตัดสินใจซื้ออาหารคลีน ของกลุ่มวัยทำงาน ในเขตราชเทวี กรุงเทพมหานคร

This research aims to study the demographic characteristics affecting the decision-making of the working-age group in Ratchathewi District Bangkok Thailand to buy clean food and examine the marketing mix influencing their decision-making. The study population comprised 68635 people aged between 21 and 59 years in the group mentioned above. The sample consisted of 397 people. Descriptive statistics frequency percentage mean and standard deviation (SD) and inferential statistics i.e. independent samples t-test one-way ANOVA Pearson correlation coefficient analysis and multiple regression analysis were used to analyze the collected data. The research results illustrated that demographic factors like the different ages and educational backgrounds caused differences in the decision-making to buy clean food at a statistically significant level of 0.05. Moreover the marketing mix involving product price and promotion positively impacted the overall decision-making to buy clean food. It also positively affected the decision process of the need arousal or problem recognition (ND) information search (IS) evaluation of alternatives (EA) purchasing decision (PD) and post-purchase behavior (PB). Furthermore the place positively impacted the overall decision-making only in the PB process. Since the product price and promotion affected each aspect of the decisionmaking process (ND IS EA PD and PB) it was recommended that the clean food shops should pay more attention to these aspects

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