จำนวน Repository ( 193 )
การจัดการความรู้ด้านการตลาดและการจัดทำแผนธุรกิจสำหรับกลุ่มผู้ผลิตสินค้า OTOP ประเภทเครื่องจักสานผักตบชวา พื้นที่ภาคกลางตอนบน
The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.
การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์
The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.
แนวโน้มรูปแบบการจัดการโลจิสติกส์และที่เป็นมิตรกับสิ่งแวดล้อมของสินค้าวิสาหกิจชุมชนทางการเกษตรและอาหาร
This research is intended ; 1.To analyze the experts perspective affecting green logistics model on inventory management of corporate community in agricultural and food product for inventory sustainable management. 2.To determine and examine the future trend possibility model of green logistic on inventory management of corporate community in agricultural and food products for inventory sustainable management. The key informants of the expert consisted of the expert in corporate community management 2) entrepreneurs 3) relevance persons who related to green logistics and 4) intellectual persons 21 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving Three-round questionaires including interviews are research instrument. The descriptive statistics including median interquartile rang (IR) for desired agreement and consensus answer of the key informants from the expert. The research result found that 1)In the first objective consisted of 1.1 Green logistics performance 1.2 Green organization performance 1.3 Competitive advantage building Green logistics performance were 1. Green inventory management efficiency 2. Personal efficiency 3. Follow and evaluation Green organization performance were 1. Expected based on green logistics 2. Image building for green supply chain organization Competitive advantage building were 1. Competitive strategy 2. Green logistics strategy 2) In the second objective from the above research finding and led to determine and examine acceptance model approach in the future possibility of green logistics model on inventory management of corporate community in agricultural and food products for inventory sustainable managements follows : 3 performance of 1) green logistics performance on inventory management of corporate community in agricultural and food products for inventory sustainable management. 2) organization or corporate community performance and 3) competitive advantage building performance.
ปัจจัยที่มีผลต่อการตัดสินใจศึกษาต่อระดับปริญญาตรี สาขาวิชาเทคโนโลยีการจัดการสินค้าแฟชั่น คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study the factors that influence the decision to study a Bachelor of Fashion Technology. Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Consisting of eight sides The expectations of the future. Curriculum and teaching activities in the environment and to the reputation and image quality. The features and benefits. Media and Public Relations The need to develop their own The family and the people around me. The population is Student Technology Management Fashion Floors 1-4 of the academic year 2557 73 people used the questionnaire prepared an assessment of the five levels. The results showed that Factors that influence the decision to study undergraduate Economics Faculty at the statistical level of significance. 01 are three factors in descending order of the factors affecting the descending. 1) the individual family and peers. 2) Media Relations and 3) the quality reputation and image of the three factors could explain the variability of the Faculty of Economics of Technology has 78.30 percent.
ความคาดหวังของผู้ปกครองที่มีต่อคุณภาพของผู้เรียน ในสาขาวิชาเทคโนโลยีการจัดการสินค้าแฟชั่น คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study and compare the level of expectations asked parents on the quality of the student division of Fashion Merchandising Technology. Faculty of Home Economics Rajamangala University of Technology Phra Nakhon in three aspects: Knowledge and professional skills attitudes moral and appropriate of value and social responsibility participation and adaptation in society happily. The population is parents of students at the Fashion Merchandising Technology 1-4 year 2557 was used questionnaire prepared. Data were analyzed by using percentage mean standard deviation and the T-Test F-Test. The results showed that the highly prospective parents on the quality of student in the Division of Fashion Merchandising Technology Home Economics Technology Rajamangala University of Technology Phra Nakhon These three aspects are average in high level (3.93). And expectations of the parents on the quality of the students Classified by personal background of parents was found. Did not differ significantly at 0.05