The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era 2) to study factors influenced to ethical characteristics of mass communication students (MCS) 3) to analyze the confirmatory factor analysis (CFA) of ethical characteristics of MCS based-on Thai qualifications framework for higher education (TQF) 4) to develop and empirically validate the causal model of the factors influenced to ethical characteristics of MCS based-on TQF. The data was collected from 16 experts and 800 simples including mass communication officers and mass communication and communication arts instructors. Data was analyzed by frequency percentage mean standard deviation (S.D.) stepwise multiple regression analysis confirmatory factor analysis and part analysis. The results showed as follows:

This research aims 1) to study for perception of Information Technology and Tool Usage in RMUTP e-learning (Food Service Industry Sophomore Student) 2) to guide for creating good Instruction Medias and learning support in e-learning for learners. From those aims Researcher has collected sample data of Food Service Industry Sophomore Student that using sampling method of certain populations by 85 samples. Using questionnaire types for close ended question and open ended question and analyzing social science data with statistics analysis program. Study for Percentage Mean Standard Deviation and Hypothesis Testing (T-test) by presenting results in Descriptive Statistics Table and collecting data between April-June 2016. The research found that most learners have been female 18-19 years old and learned in senior high school (M.6) Food Service Industry Sophomore Student’s Usage Behavior for e-learning that the overview is as follows : experience of e-learning usage at the high level by 44 persons frequency of e-learning usage (time/week) that have frequency of e-learning at the highest level 3 times per week by 36 persons and reason of e-learning usage at the highest level that being convenience for assignment submission by 30 persons Food Service Industry Sophomore Student’s Perception of Information Technology and Tool Usage in RMUTP e-learning found that presented for 2 sides Information Technology Usage in e-learning by overall perception of learners at the high level and Tool Usage in e-learning by overall perception of learners at the high level

The objectives of this research are 1) to study perception and understanding the industry 4.0. 2) to study and analyze factors into the industry 4.0 and 3) guidelines management for towards University of Technology for Industry 4.0. The population of questionnaires : Supporting Staff Academic staff and students University of Technology in Thailand. The sample group was 626 personnel. The statistics employed for data analysis were frequency and percentage. Together with Interview the President or a representative of the University of Technology in Thailand in amount of 15 people. The results were concluded that all University of Technology have been prepared to towards University of Technology for Industry 4.0 that 1) training and public relations about industry 4.0 for all staff in University of Technology. However due to the potential of each university was different to influence perception and understanding of Information. Most academic staff will have a better understanding about industry 4.0 than supporting staff because academic staff must be improved teaching research and application to work. The all staff should learn new self-development even more. 2) President of all University of Technology have explicit policy about industry 4.0. Some universities were planning or implemented educational focus which especially course syllabus.However due to the potential of each university was different to influence improve course syllabus towards Industry 4.0. Therefore all University should review strength a joint strategy in all sectors focus on the development of students and industry and using resources wisely which to develop and change market position of all University of Technology. Including the creation of attractive to study for high ability students source of investment funds from public-private and partnerships from global industry which this important for driving the cluster towards Industry 4.0 in Thailand.