The research aimed to examine the relationship between attitude towards self-employment in Home Economics careers of students in Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon and personal factors family factors and supportive factors. The sample of this study were 310 undergraduate students in Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon. This research is divided sampling level. A questionnaire and test were used for data collection. The data were analyzed using descriptive statistics and inferential statistics. The study showed that 1. The attitude towards self-employment in Home Economics careers of students in Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon was at a moderate level. 2. The study program classroom atmosphere the interpersonal relationship between students and teachers the interpersonal relationship between students and peer group and parents’ expectation were correlated with attitude towards self-employment in Home Economics careers of students in Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon significantly. Gender education class major in Home Economics grade point average parents’ education parents’ occupation family monthly income and knowledge on self-employment were not related to attitude towards self-employment in Home Economics careers of students in Faculty of Home Economics Technology from Rajamangala University of Technology Phra Nakhon.

The objectives of this research were to study the snack consumption behavior of vocational education students certificates level as relate to sex age education level income knowledge of snacks and to study relationship of different levels of knowledge of snacks to sex age and education level of vocational education students certificate level. Sample of 267 home economics students ages 16-18 years home in Kanchanaburi Suphanburi and Nakhonphathom were randomly selected by stratified random sampling. All data were colleted by questioners and analyzed through percentage mean standard education chi – square T – test and F – test. The results of this study indicated that the snack consumption behavior of vocational education certificate level studied in the western Region Vocational Education Institutes had medium level of knowledge about snack. Sex age education level and different income were not significantly related to snack consumption behavior. Different sex and age did not contribute to knowledge levels about snacks.

The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between personal factors and behavior in purchasing ready-to-drink coconut juice and 4) to study the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice. This was a quantitative research using questionnaires as a tool to collect data from a sample of 400 people without gender who are 20 years of age or older and live in Bangkok. The statistics used in the data analysis consisted of percentage mean standard deviation and correlation was determined by chi-square statistical test. The results showed that 1) most consumers behaviors had a reason to choose ready-to-drink coconut juice as a healthy drink with a purchase frequency of 1-2 times per week. The amount of purchase per time is at 1 bottle / box / bag which the purchase cost per time is 51- 100 baht and most of them choose to buy products from convenience stores. 2) The overall marketing factors in purchasing ready-to-drink coconut juice of the sample group were at the highest level. When considering the factors by aspect they were found that almost all aspects had the highest level of opinion in terms of price products and distribution channels respectively. Except for marketing promotion it was found that the sample group had a high level of opinion. 3) The relationship between personal factors and behavior in purchasing ready-to-drink coconut juice found that gender was related to the purchase frequency and the cost of each purchase. The education level was related to the reason for the purchase purchase frequency and cost of each purchase. Age occupation and average monthly income were related to all aspects of purchasing behavior which were the reason for purchase frequency of purchase location of purchase quantity of each purchase and cost of each purchase were found to be (P ≤ 0.01) and 4) the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice found that the overall marketing factors were related to behavior in all aspects which were the reason for purchasing purchase frequency purchase location quantity of each purchase and each purchase cost were found to be statistically (P ≤ 0.05)

The purposes of this research were 1 ) to study the consumption behavior of local food in Koh Samui. 2 ) To study the levels of factors affecting the intention of local food consumption. 3) To compare personal factors to the intention of local food consumption and 4 ) To find out the correlation between local food consumption factors and the consumption intention. This study was conducted by mixed methods research.The sample consisted of a total of 400 Thai consumers who used to eat local food in Koh Samui and were selected by accidental sampling method. The results showed that 1) the consumption behavior of local food was mostly eaten alone. The top 3 local savory dishes in Koh Samui that the consumer used to eat were as follows: Moo Ko Yum Sarai Kor and Wai Kua. The sweet dishes were Kalamae Khanom Ko and Tho Won. The types of fruit were Lukfai Ka Luk Tho and Luk Kee Kwang. Popularly dined in Koh Samui at famous restaurants. Eat local food because of its unique taste. Family or relatives were influential in choosing the type of food. Local food was usually eaten at lunch and purchasing ingredients from the local community to prepare local dishes. 2) Factors affecting the Intention in term of food identity food quality attitude and convenience of finding local food were found to affect the intention to consume local food at the highest level. 3) Personal factors in terms of age average monthly income whether they were Koh Samui residents or not and whether they had different accommodation in Koh Samui were found to have a difference in their intention to consume local food at the statistically significant level of .05 and 4) factors of food unique food quality attitude and convenience of finding local food to eat were found to have correlation with the intention to consume local food in all variables by statistically significant at the .05 level.