จำนวน Repository ( 199 )
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.
แนวทางการตลาดของแป้งกล้วยเชิงพาณิชย์ในธุรกิจเบเกอรี่
The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.
การศึกษาเพื่อออกแบบปรับปรุงสภาพแวดล้อมทางกายภาพเพื่อตอบ สนองต่อการใช้งานสาหรับเด็กอ่อนพิการทางสมอง กรณีศึกษา: สถาน สงเคราะห์เด็กอ่อนพิการทางสมองและปัญญา (บ้านเฟื่องฟ้า) ตำบล บางตลาด อำเภอปากเกร็ด จังหวัดนนทบุรี
This research is the study and design of the physical environment to cater for children with disabilities to use a case study: improving the environment. Children of disabled Pak Nonthaburi study to improve the environment. Children of disabled Pak In order to create jobs and public benefits in the form of a physical environment that is suitable for use for children with disabilities who have a lot of current. The standard test for standards in the design of the physical environment in response to applications for children with disabilities. The study and design of the physical environment of the orphanage for disabled children in Pak Kret. Nonthaburi Interview Design Specialist Concluded in the production and design of the model the researchers examined the experts as appropriate. The researcher has taken the form of physical environment of the area for correction. Then the residents living in the questionnaire about the usage patterns of 200 people which is as follows. The front living An average of 4.85 more convenience average of 4.55 more security average is 4.75 the design average is 4.95 the highest overall satisfaction is at the highest level. Then test the furniture Found that the test kit furniture The tests of static force acting on the seat. And static force acting on the backrest. In the qualifying test. Testing criteria of the static pressure exerted on the cantilever side and the wing stays static head. In the qualifying test. The tests of static force acts pressing down armrest. In the qualifying test. The tests of force exerted on the toggle switch and the force acting on the seat backrest. In the qualifying test. The force exerted on the test criteria. In passing the test Testing criteria regarding the impact on the seat cushion and the armrest. In the qualifying test. Testing criteria for lifting the one side and then released into freedom. In the qualifying test.
การมีส่วนร่วมของชุชนตลาดน้ำลำพญาจังหวัดนครปฐม ในการจัดการท่องเที่ยวอย่างยั่งยืน
This research on the participation of the community in Lamphaya Floating Market Nakhon Pathom Province to develop sustainable tourism has the objective of studying the participation of locals in the community to manage tourism at Lamphaya Floating Market sustainably and to identify ways to encourage locals in the community to co-operate in sustainable tourism management at Lamphaya Floating Market. The research method involved the collection of both primary and secondary data. The primary data was obtained from interviews and questionnaires. The interview were in-depth interviews with structured interview questions. The researcher interviewed one participant who identified other potential informants to interview and the process was repeated until the interviews were completed. The qualitative data analysis involved Content Analysis which was performed by coding interview transcripts. The quantitative method was also employed: 100 questionnaires were distributed through Accidental Random Sampling to locals living in the Lamphaya area and to local government officials (Sub district Administrative Organization) at Lamphaya Floating Market. This process produced results about how locals in the community co-operate in sustainable tourism management at Lamphaya Floating Market. All data are analysis was performed by computer program. The research found that the participation of locals in tourism management was at a high level especially in terms of location management. Locals participate in planning attend meetings about policy and discuss new ideas with regard to many things. However while locals are able to evaluate tourism facilities as good or not good they are not directly involved in the process of planning or policy or management. Locals co-operate to manage human resources very well but they do not participate much in setting the rules of the village. This is because the rules are flexible and are transferred from generation to generation rather than being fixed. On the other hand locals participate in the management of the creative local product process at a high level. Suggestions 1. The new generation should be encouraged to participate in tourism management. 2. The locals should think about the public and love the community more than seek private benefits through their own business. 3. Government should be involved in helping locals and local government should be involved in meeting and planning about tourism management at Lamphaya Floating Market. 4. Locals and the community in the nearby area should be encouraged to recognize the importance of sustainable tourism management.
แนวทางการพัฒนาการตลาดแหล่งท่องเที่ยวทางศิลปะวิทยาการพิพิธภัณฑสถานแห่งชาติภาคกลาง
This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.