จำนวน Repository ( 99 )

ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน

Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries This research aims to analyze the variables associated with factors that influence the development of a transport tourists with eco-friendly to accommodate the opening of the ASEAN logistics and to ensure the consistency of the model. Use research methods and quantitative surveys with empirical data. Contain variables with empirical data. The seven variables include factors such as the availability of resources. Factors Tour Reliability factor Environmental factors Factors of personnel quality of life. And factor shipping costs This study used quantitative research. By empirical research Questionnaires were used to collect data. The executives in the business sector in land transport of 410 people. Results show that The research also found that the availability of resources. Factors of environmental services. Factors of personnel quality of life Product Evaluation The direct positive influence on potential providers of transport tourists with eco-friendly reliability and exceptional factors. A summary of the recommendations to the land transport business in Thailand should have a transportation management system by introducing environmentally friendly transport tourists. Used in the business which would be good for the corporate image and showcase its social responsibility for the public sector should take strict measures for organizing transport by truck to the environmental standards increased.

2561
“กลยุทธ์การตลาดท่องเที่ยวเชิงนิเวศ : กรณีศึกษาชุมชนบางกะเจ้า อ.พระประแดง จ.สมุทรปราการ”
“กลยุทธ์การตลาดท่องเที่ยวเชิงนิเวศ : กรณีศึกษาชุมชนบางกะเจ้า อ.พระประแดง จ.สมุทรปราการ”

The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels in Bang Kachao Community Phra pradaeng District Samut Prakan Province. The sampling consists of 400 tourists. The method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and Pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were ecological tourists of female gender was bigger number than male gender. These people were age range was 21-30 years bachelor degree. As for profession employees in the private sector were the highest rate followed by students. The average monthly income was ranging from 15000 – 20000 baht. In the ecotourism behavior the objective tourism was leisure time and most were accompanied by friends about 2 – 3 people. The highest rate of traveling mode was by private car 3 – 4 times per years. Most tourists of perception are television media and their desire go to ecotourism at the Bang Kachao Community again. In their eco-tourists view tourism in service sector was the highest level tourism in price was suitable for the worth price that ecotourists paid in the highest level tourism in place was suitable for the ecotourism place ranked highest level tourism in promotion was average. Besides tourism in atmosphere and convenience ranked highest level tourism in staff and number of staff were average. The factors which influenced different tourism behaviors were categorized on following aspect 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. Trip duration based on nationality education level profession and income. 6. Accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.

2561
กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา
กลยุทธ์การส่งเสริมการท่องเที่ยวเชิงนิเวศ : กรณีศึกษา ชุมชนท่าหิน ตำบลท่าหิน อำเภอสทิงพระ จังหวัดสงขลา

This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community Tahin Sub-district Sathingphra District Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community Tahin Subdistrict Sathingphra District Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research conduct by in-depth interview 23 key informants which is the tourism management leader in Tahin Community the qualitative data was analysed by componential analysis. The quantitative research using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life The Palm Paddy Sea way which are attractive to tourists and the community is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community they should promote tourist attractions or tourists activities the most (X ̅ = 4.26) followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.

2561
คุณลักษณะที่พึงประสงค์ของนักศึกษาฝึกงานในทัศนะของผู้บริหารสถานประกอบการด้านการท่องเที่ยว
คุณลักษณะที่พึงประสงค์ของนักศึกษาฝึกงานในทัศนะของผู้บริหารสถานประกอบการด้านการท่องเที่ยว

The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.

2561