The study aims to study the change leadership that affects the organizational culture and work efficiency of the staffs at the operational level and to study the good governance principles that affect the organizational culture and work efficiency of operational staffs at Commercial Concrete Production Business Unit. The population used in the study is 200 operating staffs at Commercial Concrete Production Business Unit using questionnaires for data collection. The data analysis is conducted using descriptive statistics and inferential statistics. The result indicates that change leadership affects organizational culture of operational staffs with statistical significance at 0.05 level. It can predict the organizational culture of operational staffs at 16.30 percent. Good governance principles affect the organizational culture of operational staffs with statistical significance at the level of 0.05. It can predict the organizational culture of operational staffs at 29.50 percent. Change leadership affects the operation efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 13.80 percent and good governance principles affect the work efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 28.70 percent.

The objectives of this research were to study 1) the marketing mix factors of choosing derlers of Japanese imported wind instruments 2) consumer loyalty of choosing derlers of Japanese imported wind instruments and 3) to study the influence of marketing mix factors in choosing derlrs of Japanese imported wind instruments. The sample group was 240 consumers who chose to use sales representatives Japanese imported wind instruments. The questionnaire was used to collect data in the metropolitan areas. The data were analyzed using statistics including frequency percentage mean standard deviation and multiple regression analysis which was applied to test the hypothesis. The study result indicated that most respondents were males aged between 31 - 40 years old working as engineers earning monthly income averaged between 20001 - 40000 baht. The marketing mix factors of Japanese imported tools dealers in terms of the distribution channel was considered highest followed by the price process personnel product physical characteristics and the marketing promotion respectively. Regarding the consumer loyalty in choosing Japanese imported wind instrument dealers the highest was word of followed by the price sensitivity purchasing intention and claim behavior respectively. The hypothesis testing reveal that the marketing mix factors in terms of price did influence the loyalty in all aspects namely word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was accepted. The marketing mix factor related to product had no influence on loyalty in every aspect such as word of mouth purchasing intention price sensitivity and claim behavior. Therefore the hypothesis was rejected. The marketing mix factor related to the process and price that influenced the consumer loyalty towards word of mouth in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and distribution channels influenced the consumer loyalty in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to price sales staff and process influenced the consumer loyalty and price sensitivity in choosing dealers of Japanese imported wind instruments. The marketing mix factors related to the physical characteristics price and marketing promotion influencing consumer loyalty claim behavior and promotion in choosing dealers of Japanese imported wind instruments.

Ways to Success for Tourism Businesspersons is focused on the study of factors which lead to the ways of success for successful businesspersons; is a qualitative research collecting data by interview 10 company business running accessories who registered with Thailand Stock Exchange Service Industry Tourism Industry and Recreation Industry; 40 employees from 2 transportation and logistics companies which involve tourism including academic books; textbooks; dissertations; researches; internet data and some information from institutes which related to tourism hospitality business and airlines The research shows that factors which lead to the ways of success for tourism businesspersons are : locations which located on or near; river banks; city center; business center; amusement center; BTS Skytrain natural resources; person by choosing efficiene employees; training employees regularly; using HR management; strateg on prices; carefully and promptly changing the room rates according to the variation of the market for the best average room rate and benefit. For the airline companies the dynamic pricing which is an important strategy will be specified for the tickets. Many selling ways for customers to reach the services such as via internet: direct sell; sales agents and customer call service. For physical factor the strategies used to meet the castomers’need are growth strategy; different building strategy; partial-market orientation strategy leader-cost strategy; risk-taking administration and accounting data.

The purposes of this study were to investigate the component of information and communication technology (ICT) competency for Thai e-commerce personnel and presents The model of competency development in ICT for Thai e-Commerce personnel. The questionnaire was administered to collect quantitative data from 385 electronic business personnel samples and the in-depth interview method was applied to obtain qualitative data from 10 experts in information and communication technology from public and private sectors. The collected data were analyzed by frequency distribution percentage distribution mean standard deviation and Exploratory Factor Analysis (EFA). The results revealed three components with 47 variables of ICT competency for Thai for Thai e-commerce personnel which can describe the combined variance at 74.979 percent. Of all variables 36 variables are highly necessary to identify the competency to design and develop websites and benefit the ability to develop and improve the website according DBD Verified. Six variables refer to the competency concerning the interpersonal skill and responsibility among the personnel inside or outside the organization. Finally five other variables are responsible for the ability to carefully analyze troubles with caution.

This research was aimed to study employees’ loyalty in manufacturing industry as well as motivation influencing their loyalty. The samples were 360 employees working in the Food manufacturing industry in six districts in Nonthaburi. The questionnaire was used as a tool to collect data which were analyzed by statistics including percentage mean standard deviation. to test the hypothesis T-test one-way Anova and Multiple Regression Analysis were applied. It was found that most employees werefemale over 36 years of age with lower degrees than bachelors degrees 10000 - 15000 baht monthly income and more thansix years of work experiences. In the overall they had average motivation in performing their work in terms of incentives and supporting factors. Most employees were highly loyal to the organization as a whole namely awareness feelings and expressions respectively. The hypothesis testing determined the statistical significance level at 0 . 0 5 revealed that different genders showed different feelings however they were not different in terms of expressions perceptions and loyalty to the organization. Different ages differed in terms of expressive behavior feelings perceptions and loyalty to the organization.