This research aims to study the production selling and applications of Kamar Band products (Pa-Koa-Ma) manufactured in a community. The Kamar Band was used to make different styles of bags which will be sold as an OTOP merchandise. The production process was developed and then transferred to the selected community members. Firstly 60 designs of bags were developed and divided equally into 4 groups including a tote-bag flirt-bags messenger-bag and tuck-bag. Subsequently one designed bag was chosen for a technology transfer to 40 members from a community at Tumbon Nongkhao Amphur Tamuang Kanchanaburi Province. After the transfer process questionnaires were used to evaluate the satisfactory of the participants. The collected data was analyzed statistically and concluded. The basic information reveals that all participants are female. Most of them are above 51 year old having lower secondary education. They are farmers having monthly incomes of 5001-10000 Baht. After evaluating the satisfaction for three categories: training preparation trainers and overall impression the result shows that the participants have highest satisfaction for all categories.

The purposes of this research are : to transfer knowledge and brand creation technology being able to create increased value to products from textile waste; to promote profession and to increase income for community; to transfer technology and knowledge of creating of brand and packaging product promote utilization from textile waste from factory create new concept and develop profession to community for commercial manufacture creation of brand knowledge and packaging product development being beneficial to educational and research circle. The research was conducted by the study and data collection related to brand design. Data analysis was performed by 5 specialists to select 25 appropriate brands for packaging from textile waste cutting down to one brand for using with packaging product from textile waste. The most selected one was the first brand. The design of packaging product from textile waste was analyzed by 5 specialists to select 8 packaging products from textile waste. The groups of products 4 prototypes of each type was cut down to one prototype of each type to use in packaging product from textile waste. The results of data analysis found that the basic data of 100 respondents were mostly female total : 63 people (57.27%); 46 people (41.82%) aged 21-30 years; 58 people (52.73%) having Bachelor’s degree; 29 people (26.36%) being government officers and 58 people (52.73%) having monthly income of 10001-20000 Baht. The satisfaction of consumers towards packaging product divided into 7 lists in each type of packaging product having 8 types : type 1 : packaging product for bag having total mean at 4.22 satisfaction level at high level; type 2 : packaging product for hat having total mean at 4.21 satisfaction level at high level; type 3 : packaging product for lamp having total mean at 3.93 satisfaction level at high level; type 4 : packaging product for shoe having total mean at 4.21 satisfaction level at high level; type 5 : packaging product for cloth box having total mean at 4.27 satisfaction level at high level; type 6 : packaging product for bedspread having total mean at 4.17 satisfaction level at high level; type 7 : packaging product for carpet pad cushion backrest pillow tablet cloth having total mean at 4.31 satisfaction level at high level; type 8 : packaging product for wall drapery with wooden frame having total mean at 4.04 satisfaction level at high level and 8 types of packaging product having total mean at 4.17 satisfaction level at high level.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The objectives of this research were to select the most appropriate forecasting model for uncertain demand of hot-rolled steel and to find the purchase amount and the reorder point of some raw materials in order to minimize the total cost of production in an iron and steel production planning. The three forecasting models which were exponential model ARIMS model and the proposed Bayesian model were studied. An iron and steel factory in Samutprakarn province was a prototype for this study. Because of their uncertain high demand the Steel H-Beam Steel plate steel round bar and black steel round bar with various sizes were selected and their parameters including demand rate inventory cost back order cost and setup cost were collected. The study found that the proposed Bayesian forecasting model is the most appropriate. The predicted demand and all parameter values were used to find the purchase amounts and the reorder points of the raw materials under the (rQ) policy of the stochastic inventory model.

Graduate Qualifications of Fashion Merchandising Technology for Thai Qualifications Framework for Higher Education was survey research within Graduate Qualifications of Faculty of Home Economics Technology for Thai Qualifications Framework for Higher Education TQF: HEd. Aims of this research were : 1) to study the qualifications of graduates for Thai Qualifications Framework for Higher Education 2) to systematize the opinion of stakeholders to curriculum and 3) to be the information to guidelines the qualifications for graduates within the Graduate Qualifications of Faculty of Home Economics Technology for Thai Qualifications Framework for Higher Education of Fashion Merchandising Technology. There was survey by questionnaires through stakeholders of this research were fourth year students organizations lecturer/CEO and parents of fourth year students in academic year 2011. This research found that the opinion of mostly stakeholders had high level within 6 domains; ethics knowledge intellect social relations and responsibility analysis skill and practical skill. The sequences of 6 domains were ethics intellect social relations and responsibility knowledge practical skill and analysis skill with average 4.45 4.37 4.24 4.23 and 4.06 respectively.