จำนวน Repository ( 61 )

ความผูกพันธ์ต่อองค์การของบุคลากรมหาวิทยาลัยสวนดุสิต
ความผูกพันธ์ต่อองค์การของบุคลากรมหาวิทยาลัยสวนดุสิต

The purposes of the study were to investigate the organizational commitment compare factors affecting the organizational commitment and explore related factors affecting the organizational commitment of the personnel working at Suan Dusit University the questionnaire was administered to 362 samples and analyzed by the percentage distribution mean - Way ANOVA and pearson product moment correlation coefficient analysis set at 0.05 statistical significance. The study results revealed that Suan Dusit University personnel had high level of organizational commitment in general. Factors related to overall working performance were good and working experience was in average. It is also found that the organizational commitment level of the personnel who were different in different in terms of age marital status educational level work tenure and salary Income at 0.05 statistical significance. Additionally overall working performance as well as working experience was highly and positively related to the organizational commitment in general.

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ความผูกพันต่อองค์การของเจ้าหน้าที่ระดับปฏิบัติการ ฝ่ายสารสนเทศ คณะแพทย์ศาสตร์ศิริราชพยาบาล มหาวิทยาลัยมหิดล
ความผูกพันต่อองค์การของเจ้าหน้าที่ระดับปฏิบัติการ ฝ่ายสารสนเทศ คณะแพทย์ศาสตร์ศิริราชพยาบาล มหาวิทยาลัยมหิดล

The purposes of the study were to investigate 1) personal factors of practitioner level personnel working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University 2) personnel’s organizational commitment levels and 3) compare personnel’s organizational commitment levels. The population in the study was 155 employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University employing survey study. The data were collected through the questionnaire and analyzed by frequency distribution percentage distribution mean and standard deviation. The result of the study revealed that most of the employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University were single females ranging from 21 to 30 years of age with average 20001 - 30000 Baht income and having bachelor degrees. They had worked in technical and practical employment at the Information Technology Department for average one to five years. The Information Technology Department personnel’s organizational commitment levels were high. When looking into each aspect the highest aspect was psychological commitment followed by high normative commitment and average retention commitment. The comparison result of personnel’s organizational commitment levels of the employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University categorized by personal factors such as gender age income education marital status work retention revealed differences concerning psychological retention and normative commitments.

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ความผูกพันต่อองค์การของพนักงานธนาคารกสิกรไทย
ความผูกพันต่อองค์การของพนักงานธนาคารกสิกรไทย

The objectives were to: study organization engagement of Kasikorn Bank employees; compare personal factors with organization engagement of Kasikorn Bank employees; and study job satisfaction of employees with relationship to organization engagement of Kasikorn Bank employees. The questionnaire and test were used for compiling data. The frequency percentage mean standard deviation one-way ANOVA and Pearson’s Pearsons correlation with statistical significance at the level of 0.01 to 0.05 were employed for data analysis. The findings indicated that the majority of respondents aged between 21 and 30 years; their working years ranged between 1 and 5 years; their marital status was married; their average monthly income was 40001 Baht or more; and their position was unit chief. The different ages and working years affected different organization engagement. Meanwhile different marital status average monthly income and position did not differently affect to organization engagement. In addition job satisfaction had intermediate correlation with organization engagement of Kasikorn Bank employees and was at the same direction.

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กลยุทธ์การประชาสัมพันธ์ที่มีความสัมพันธ์ต่อการรับรู้ภาพลักษณ์ของมหาวิทยาลัยราชภัฏสวนสุนันทาของประชาชนในกรุงเทพมหานคร
กลยุทธ์การประชาสัมพันธ์ที่มีความสัมพันธ์ต่อการรับรู้ภาพลักษณ์ของมหาวิทยาลัยราชภัฏสวนสุนันทาของประชาชนในกรุงเทพมหานคร

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

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การศึกษาความพร้อมการเข้าสู่ประชาคมอาเซียนของบุคลากรคณะวิศวกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การศึกษาความพร้อมการเข้าสู่ประชาคมอาเซียนของบุคลากรคณะวิศวกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The objective of this research is to study the readiness and procedure of the personnel in coping with the entering Asean community from example group of 126 people which classified by sex ages position educational degree field of work salary and working life. This study uses questionnaire as a tool in collecting data that could be categorized in three aspects knowledge skills and attitudes. The questionnaire is five rating scales that analyze the result by frequency percent average the average of standard deviation and T-test independent by using one way ANOVA. The results were as follows : From one hundred percent of the personnel of faculty of Engineering Rajamangala university of technology phra nakhon which 58.25% classified by the educational field and 31.75% support line are ready to enter into Asean community which could be seen average in whole picture. After considering in three aspects it appeared that knowledge and skills of personnel are also average. However the attitude of personnel was considered in a high level. Hypothetic test result was found that there was no difference among the personnel with difference sex ages position educational degree field of work salary and working life in their readiness in entering Asean Community.

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