จำนวน Repository ( 361 )
บุพปัจจัยที่มีอิทธิพลต่อผลการดำเนินงานของธุรกิจเครื่องมือแพทย์ในประเทศไทย
This research aimed 1) to study levels of transformational leadership innovative climate knowledge management systems innovative work behaviors and firm performances 2) to investigate causal relationship of transformational leadership innovative climate knowledge management system as well as innovative work behaviors which influenced on performances of the Medical Device Business in Thailand 3) to examine relevance of those variables along with causal relationships of the antecedents affecting performance of the Medical Device Business in Thailand to empirical data. Data were collected from 312 middle level managers in Medical Device Business in Thailand by using questionnaires as a research instrument. All of the data were analyzed using Structural Equation Model. The analysis of correlation coefficient model showed that the latent variables significantly related to one other at statistical level of 0.001. The analysis of structural equation model (SEM) revealed that the model was completely compatible with the empirical data and the hypothesis. (GFI = 0.933 CFI = 0.972 RMSEA = 0.078 RMR = 0.018) The findings also showed that transformational leadership significantly affected innovative work behaviors at statistical level of 0.001. Similarly innovative climate significantly affected innovative work behaviors at statistical level of 0.001. Likewise knowledge management system significantly affected innovative work behaviors at statistical level of 0.001. Finally innovative work behaviors significantly and directly affected the firm performance at statistical level of 0.05.
การพยากรณ์ปริมาณน้ำฝนรายเดือนบริเวณประเทศไทยภายใต้ภาวะโลกร้อน โดยใช้โครงข่ายประสาทเทียม
he monthly rainfall forecasts are very important in Thailand because the most of people has a career in agriculture. The monthly rainfall forecasts can be analyzed for manage water resources. In addition the monthly rainfall forecasting is used to manage water for consume in Thailand. This research is forecasting monthly rainfall under the global warming using a multilayer neural network. It is a network with one hidden layer. The data from the Meteorological Department is use. Imported variables include temperature humidity and wind. The forecast from January to December 2018. The mean square error (MSE) to measure forecasting accurate and found that the value is suitable error (10.25). The neural network can provide accurate monthly rainfall forecasts from January to December. It was found that the southern region had the highest rainfall and the eastern region northeastern region northern region central and western regions respectively. Therefore neural networks can be forecast rainfall accurately and efficiently. It can be used to analyze and manage water resources effective.
อิทธิพลของการละเมิดทรัพย์สินทางปัญญาต่อรายได้กลุ่มอุตสาหกรรมดนตรีของไทย
In spite of the copyright law in Thailand where distributing or obtaining a copyrighted work without the permission of the copyright holder is against the law illegal streaming and downloading of music is dramatically increasing. This changing behaviour of consumers has an incredible impact on the music industry as a whole. Our paper analyses the influence of intellectual property infringement on Thailand’s music industry income. The research tools employed in this study are a questionnaire and an in-depth interview to enable analysis. We found that after the evolution of musical technology in the 1990s internet-based music consumption has become significantly more popular and increasingly consumers are streaming sharing and discovering digital music all across the globe including in Thailand. With this new development of digital music the dynamics of the music industry have been affected significantly both in terms of income and number of entrepreneurs. Multiple regression analysis results show that the amount of unauthorized downloading of copyrighted music has a negative effect on Thailand’s music industry income. In contrast the number of property disputes from illegal downloading of copyrighted music has a positive effect on this industry income. The results suggest that entrepreneurs should pay attention to warranty information on products and prices and security of financial transactions in order to encourage consumer authorized online purchasing. In addition law enforcement can help achieve the goal of decreasing online music piracy.
การวิเคราะห์ศักยภาพของผู้ประกอบการเสื้อผ้าสำเร็จรูปชาวไทย ด้านการแข่งขันและการสื่อสารการตลาดเชิงบูรณาการผ่านเครือข่ายสังคมออนไลน์ในตลาดอาเซียน
Thailand is one of the few countries in the world that provides the whole value chain of the textile industry with over 4700 local textile producers and 800000 to one million workers making this industry the second-most important employment sector. In 2016 the industry’s export revenue was valued at almost USD 7 billion contributing to over 3% of total exports. The Association of Southeast Asian Nations (ASEAN) is the biggest international market for Thailand clothing export (23%) and expected to become the worlds fourth largest market by 2030. However Thai cloth entrepreneurs are facing major problems that demand attention including labour costs new design and product development and in particular online marketing. The Thai fashion and textile industries should define a clear strategic move through integrating textile with fashion with a view “toward sustainable creative industries with strong soft power”. The purpose of this study is to analyse competitiveness of Thai cloth entrepreneurs in relation to online management and integrated marketing communications (IMC) in the ASEAN market. The research instrument involves a descriptive cross-sectional mixed-method study in Thailand. For quantitative data 60 cloth entrepreneurs are invited to complete a questionnaire before and after our “online management and IMC” training programme and a qualitative in-depth interview study is conducted with 10 cloth entrepreneurs. The 2017 survey returned 100% participation with general agreement that a website and Facebook are the most important IMC tools for online marketing in the ASEAN market. Before training the participants had knowledge and skills regarding the ASEAN Free Trade Area (AFTA) online communication and social media tools in intermediate level while they had less knowledge and skills concerning social media web design and online gallery. After training the statistics show an increase in entrepreneurs’ level for all knowledge and skills. Furthermore the findings from in-depth interviews show that with regard to entrepreneurial competitiveness in relation to the ability of online management and IMC there is a requirement for further training and government support. In addition the 10 cloth entrepreneurs agree that time management and quality of product and service control are very important for online business.
การพัฒนารูปแบบสำนักงานบริการด้านวิชาชีพบัญชีในไทย ด้วยแนวคิดทุนปัญญาสู่ประชาคมเศรษฐกิจอาเซียน : กรณีศึกษาสำนักงานบัญชีคุณภาพในเขตกรุงเทพมหานคร
The purpose of this research was to study the development of the office of accounting professional services in Thailand with the concept of intellectual capital towards the ASEAN Economic Community. The quality accounting offices were research samples which were representative of quality accounting offices in Thailand that can continue to perform professionally and successfully. Which found that quality accounting offices had applied the concept of intellectual capital It consists of 4 components namely human capital social capital structural capital and spiritual capital. They applied to the operation and management of the quality accounting office If the accounting firms in Thailand have applied the intellectual capital to their accounting firm they will be able to succeed in the accounting profession as well. Therefore based on this research the model for the development of the Office of Professional Accounting offices in Thailand is based on the idea of intellectual capital.