จำนวน Repository ( 60 )
The Correlation between Knowledge, Attitude and English for Communication Arts Learning
This survey research aimed to (1) compare English for Communication Arts learning by Com. Arts students’ characteristics and (2) study the relationship between the knowledge attitude and English for Communication Arts learning. The-sampling consisted of 89 Accond Communication Arts program students The data were obtained from a questionnaire and analyzed by using statistics i.e. frequency percentage mean and standard deviation t-test One-way ANOVA LSD (Least Significant Difference) and correlation. The findings are as follows: (1) the difference of students’ characteristics significantly affect English for Communication Arts learning at 0.05. (2) every knowledge skill was positively correlated with the English for Communication Arts learning. And also (3) the attitude on English for Communication Arts learning was positively correlated with the English for communication arts learning. It was recommended here that the teachers should try to change students’ attitude that is English learning is not harder than their ability.
คุณลักษณะที่พึงประสงค์ของนักศึกษาฝึกงานในทัศนะของผู้บริหารสถานประกอบการด้านการท่องเที่ยว
The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.
กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล
The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.
Search engine use behaviour and the use of web search tools on google of elderly in Bangkok
The research about behavior and using instrument for search data through the Google Website of the elderly in Bangkok which the results of research can summarize by following: most of the representative samples were female 204 people and mainly education in undergraduate there was trade career and private business average income per month between 20001 – 30000 THB. with the knowledge and skill to use the computer in the middle level. And has a personal E-mail address which mainly uses the Internet for a period of less than 5 years and now living with the family their hobby after retirement is planting trees. They had learned to use computer from the family’s members. And in the attitude towards the search data through the Google Website has found that the representative sample’s attitude towards the search data through the Google Website at a high level. In the behavior of using has found that the most of use the Google Website for 1 – 2 years and in using of instrument for search data has found that the use of search data through the Google Website at a low level.
The Image of the Faculty of Mass Communication Technology of Rajamangala University Technology Phra NaKhon in Perspective of M.6 Students in Bangkok Area
The purpose of this study was to examine the perspective of M.6 students in Bangkok area and explore their media exposure knowledge and attitude to the Faculty of Mass Communication Technology of Rajamangala University of Technology Phra Nakhon. The relationship between students’ media exposure knowledge and attitude to the Faculty and the image of the Faculty was also studied. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The research result showed that: 1) The samples with different gender grade point average (GPA) household income and from different institutions had different media exposure. Those from different institutions had different knowledge about the Faculty and those with different gender and from different institutions had different attitude to the Faculty; however all samples did not have different image to the Faculty. 2) The media exposure was related to the knowledge about the Faculty. 3) The knowledge about the Faculty was related to the attitude to the Faculty. 4) The knowledge about the Faculty and the attitude to the Faculty were related to the image of the Faculty whereas Media exposure was not.