The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

Numerous studies on the use of humor in the workplace have long been investigated in the past decades. Managerial humor is viewed as the critical factor for a manager to alter the working environment leading to creativity and innovation. To encourage organizational innovation innovative behavior is a major driving force. The exploration of the relationship between humor styles and innovative behavior in Thai context has been underdeveloped and needs to be extended to examine the differences of these factors compared to other cultures. Therefore this current study aimed to examine the relationship between managerial humor and innovative behavior of managers in real estate firms listed in Stock Exchange of Thailand. Data were gathered by using stratified random sampling technique. Questionnaires were used as the instrument for data collection. Data were collected from managers in all levels during June-August 2017. The findings showed that managers preferred to majorly use self-enhancing humor styles rather than other humor styles. For hypotheses testing the results demonstrated that the four independent variables including affiliative self-enhancing aggressive and self-defeating humor styles could explain 23% of variance to innovative behavior (R2 = .227 F (4 79) = 5.446 p <.01). This suggested that there were other factors that could explain innovative behavior of managers that had not been incorporated in this current study. In addition the findings indicated that affiliative humor style had a significantly positive effect on innovative behavior of managers in real estate firms (β = .280 p <.008) as did self-enhancing humor style (β = .279 p <.011).

The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

Brake system is used the friction between disk and pads. In the driving conditions the brake behavior from the driver is difference. Based on this reason the damage on disk and pads are occurring. Nowadays the ratio of compound materials in pads is several and involved automotive industry has not available enough to experiment. Thus it is difficult to brake pads damaged analyzing in several driving conditions. In this problem the mechanical property tester is main tool for experimenting. And test procedure based on the Brake lining and disc brake pads compressibility JIS D 4413 [7]. The experiment emphasizes on the flexibility behavior and internal energy by volume with 3 types of brake lining and pads. For the experiment focused on conditions by normal apply brake repeat apply brake and suddenly apply brake. The results revealed the normal apply brake condition the maximum and minimum of flexibility behavior was appeared on brake lining and pads type A and type C with testing temperature at 2000C. By the repeat and suddenly apply brake conditions the brake lining and pads type C and type A with 300C is given to the maximum and minimum flexibility behavior. In case of internal energy by volume the maximum and minimum energy was appeared on pads type C and B at the 300C of testing temperature. For the testing temperature at 200 and 4000C the pads type A and type B were got the maximum and minimum energy respectively. On the other hand at the high flexibility behavior is given to high internal energy at the high temperature of the apply brake condition.

Nowadays one of the automotive engineering is conductivity of brake pads playing a role in friction coefficient which means safety of customer. Thus thermal properties have been improved using composited materials. This project aims to study the conductivity behavior of 3 different brake pads which are supported by the company Compact International (1994) Ltd. For experimental works temperature based on brake condition was simulated from 200 to 400°C and cooled down from 400 to 200°C at 1 5 and 8 MPa of pressure respectively. By standard JIS D4413 testing condition of pressure was referred. The non-linear of conductivity value are calculated from the temperature under steady state condition. As a result of testing there are several of parameters effecting on the non-linear conductivity value. The brake pad that is a mix of high-fiber occurs the fluctuation of thermal conductivity. At the same time lubricant in the brake pad cause the stability of conductivity value in different temperature range at the same pressure. On the other hand the brake pad mixed hi-copper inspires the narrow range of conductivity value in different pressures at the same temperature. Moreover the conductivity value as a mention is inversely proportion with the coefficient of kinetic friction.