จำนวน Repository ( 82 )

Quality of work life affecting organizational commitment of private companies'employees in lopburi province
Quality of work life affecting organizational commitment of private companies'employees in lopburi province

The purpose of this research is to study Quality of work life affecting Organizational Commitment of private companies’ employees in Lopburi Province. Sample size in this research is 400 samples. Questionnaire is a tool for data collection. Statistics for data analysis are percentage mean standard deviation t-test one-way analysis of variance and multiple regressions analysis. Research results are as follows: Organizational commitment in the dimension of Strong belief in and acceptance of the organization’s goals has the relationship with Development of Human Capacities and Social Relevance. Organizational commitment in the dimension of Willingness to exert considerable effort on behalf of the organization has the relationship with Adequate and Fair Compensation Development of Human Capacities and Work Life Balance. Organizational commitment in the dimension of Strong desire to maintain membership in the organization has the relationship with Adequate and Fair Compensation Growth and Security and Social integration.

2558
Roles of Local Government Authorities in Sub-District Election: A Case Study of Mueangbangkhung Sub-District Administration Organization, Sawankhalok District, Sukhothai Province (6 September 2009)
Roles of Local Government Authorities in Sub-District Election: A Case Study of Mueangbangkhung Sub-District Administration Organization, Sawankhalok District, Sukhothai Province (6 September 2009)

This research aims to study roles and relationship model of local rulers in electing President and council members of Mueangbangkhung Sub-district Administration Organization Sawankhalok District Sukhothai Province (6 September 2009). Results showed that local rulers could perform their formal role well and could conduct effective election process. In informal role most involved in determining candidates and helping candidates to win the election with their request talk clarify and direct involvement in projects and activities through membership of Sub-district Administration Organization in their village after the election. Relationship models were in forms of help and support for their associates relatives and close friends as well as facilitation and exchange of benef its. Even though competitors had been elected the relationship in work was still in forms of generosity provision of work opportunity and cooperation between local government authorities and Sub-district Administration Organization as a whole. However there is still certain separation between local and government author

2556
ความพึงพอใจในเครื่องมือสื่อสารการตลาด : กรณีศึกษาองค์การค้าของสำนักงานคณะกรรมการส่งเสริมสวัสดิการและสวัสดิภาพครูและบุคลากรทางการศึกษา (องค์การค้าของ สกสค.)
ความพึงพอใจในเครื่องมือสื่อสารการตลาด : กรณีศึกษาองค์การค้าของสำนักงานคณะกรรมการส่งเสริมสวัสดิการและสวัสดิภาพครูและบุคลากรทางการศึกษา (องค์การค้าของ สกสค.)

The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

2555
The Strategic Leadership and the Success of Organization Management
The Strategic Leadership and the Success of Organization Management

This research aims at studying the strategic leadership and the success of organization management by emphasizing the impacts of strategic leadership on the effectiveness regarding customer retention operating cost sales volume & market share. The samples of the research were gathered from 400 Small and Medium Enterprises (SMEs). The Multiple Regression (Stepwise Method) was used as a statistical tool to analyze research hypotheses. The results indicate that the 4 disciplines of strategic leadership including 1) strategic analysis 2) strategic review 3) strategic decision making & 4) strategic practice significantly influence the success of organization management with respect to customer retention operating cost sales volume & market share at 0.05 level.

2555
รูปแบบการจัดการแข่งขันกีฬามหาวิทยาลัยเทคโนโลยีราชมงคลแห่งประเทศไทย
รูปแบบการจัดการแข่งขันกีฬามหาวิทยาลัยเทคโนโลยีราชมงคลแห่งประเทศไทย

The purpose of this study was to investigate organization model of Rajamangala University of Technology Games of Thailand. Samples were 15 persons from the Executive Board of Rajamangala University of Technology Games of Thailand and specialists in sport management from various sport organizations. Questionnaire research instrument constructed by the researcher was used to collect data by Delphi technique. The data were then analyzed into frequency percentage median and inter-quartile range. It was found that: Appropriate organization model of Rajamangala University of Technology Games of Thailand should be divided into 7 aspects. The aspect details were: 1. OBJECTIVES: Objectives of games should be to develop students and personnel to be fit and healthy to show good spirit team-work self discipline and dedication; to promote conserve and develop Thai sports. 2. SCHEDULING AND MANAGEMENT: The games should be held annually for 8 days this should include Opening and Closin ceremony; method of competitive organizing in each sport should be in accordance with fixed time and according to international sport standards. Additionally current rules of sport associations of Thailand should be used. 3. THE NUMBER OF SPORTS: The number of sports should not be less than fifteen types and not more than twenty sports from four different groups of sport. Five from Required Sports: athletics swimming football basketball and volleyball. Eight from Elective International Sports i.e. Olympic Games Asian Games SEA Games or World University Games. One each from General Elective Sport and Thai sport. 4. PLAYERS: Players should be students who had already registered to study in the year of sport organizing. They should be players for only one university and were amateur players under the jurisdiction rules of Sport Authority of Thailand. They should have grade point average (GPA) not less than 2.00.5. HOST: The host university should prepare medals and certificates for champion and the two runner-ups. The Executive Board of Rajamangala University of Technology Games of Thailand should give rewards to the players who post a new record. 6. BOARDs: The board of Rajamangala University of Technology Games of Thailand should be comprised of two boards; the Executive Board and the Organizing Committee 7. EVALUATION: Rajamangala University of Technology Games of Thailand should be . evaluated from athletes team managers coaches referees and spectators within 30 days after the end of competition.

2554