This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.

The purposes of this research were to study the characteristics of identity and self-employment and the factors that affect the self-employment of Waingmai wedding studio Nonthaburi province. Data were collected using qualitative research through guided question interviews by the owner of wedding studio. The data collection is a type of structured interviews. The results indicated that personal characteristics and selfemployed business owners was found that the inspiration learn more adjust oneself to environment faithful service mind and positive working attitude. The factors are related to self-employment consist of knowledge and professional skills. Moreover experience choosing location build confidence among customers. The manners and social issues are important to work in a professional manner in the workplace. Loyalty sincerity customers living with others the leniency fluency or includes a unique style of its own and provide advice on teaching. The study should explore with students the invited users experience and further research will enhance the experience of media work.

H.R.H. Princess Maha Chakri Sirindhorn had graciously presided the opening of Phrom Mongkol and Mongkol Arpha Buildings at the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon on March 25th 2013. In this great occasion the university has assigned the Institute of Research and Development a responsibility in holding an exhibition of academic research and innovative works of both academic staff and students under the title of “Rajamangala Phra Nakhon Academic Exhibition” in combination with other events. The Rajamangala Phra Nakhon Academic Exhibition held a total of 34 works divided into 2 sections: 1) 16 research works that received Gold Award from Thailand Research Expo 2012; and 2) 18 academic research and innovative works from various departments of the university. The H.R.H. Princess Maha Chakri Sirindhorn had kindly visited the exhibition area which brought immeasurable grace and the greatest of blessings to all administrators academic staff support staff and students of the university. We all had higher morale to produce research academic and innovative works with good quality to continuously develop our society.

This research is aimed to study the conditions and obstacles of academic work productivity the knowedge and understanding of rules and regulations to achieve academic position the opinions on the academic work productivity and the need to support the academic work productivity of the lecturers of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. It is a descriptive research. The research instrument is questionaire. The population are 73 lecturers from the Faculty of Liberal Arts. The statistics used in this research were percentage average mean and t-test. The results were as follows: 1. LecturersBackground : most lecturers are female44.5 year of age in averagemarried having instructor status holding Masters degree and training on academic works for 1.9 times a year. As for the type of their works they are instructional documents which have been done by themselves. 2. In term of knowledge and understanding of rules and regulations in achieving academic position: most of the lecturers of the Faculty of Liberal Arts understand the rules and regulations at the point of 11-15. The average point is 11.72. 3. The attitude for the academic work: the reason for acadenic work productivity is the need to study by themselves. The reason why they do not want to make an academic work is lack of motivation. 4. The obstacles in making the academic work: they were engaged with other works. 5. As for the need to be supported in making the academic work the lecturers required the Faculty to provide them with various means of communications such as the announcement newsletter website Circular letter with x = 4.60. 6. T-test result was found that different sex has different obstaclest at .05 level. The obstacles which are statistically different at 0.05 are overloaded works and lack of facilities.

The inventory is being counted as an important circulatory asset because of its highly investment. Moreover other assets investment can not be done to make any profits without selling the inventory out. If any businesses have got too many inventories the investment will be embedded in these assets resulting in too much spending on storing taking risk of losing damaging being out of date and lacking of the circulation of the assets. On the contrary if too little amount of inventories are stored there will be too many times for ordering goods. Cost of order will also be high and lose of selling opportunity because they dont cope with the customers need. If the business lacks of an effective inventory management many problems will affect the business operations such us lacking of money circulation lacking of profiency etc. That leads to the lose of investment and the damage of businesses. The study of liThe Executives Opinions Towards the Inventory Management of the Enterprises in Bangkok was to : (1) study the executives opinions towards the inventory management of the enterprises in Bangkok; ( 2) find the guideline to develop the inventory management more efficiently ; and(3) compare the executives opinions and their guideline to develop the inventory management of the merchandising enterprises and the manufacturing enterprises in Bangkok. The population used in this study was the merchandising enterprises and the manufacturing enterprises in Bangkok which these data were collected from the Ministry of Commerce. About 400 staff from 2 types of the mentioned enterprises were accidentally sampled. The questionnaires and the interviewing form were used as the tool to collect the data. The data were analyzed as mean standard deviation and t -test independent samples. The findings were as follows: (1) The executives from the enterprises thought that business sectors should plan and control the inventory efficiently to control the inventory to be at the appropriate level not too high or not too low and they should predict customers need precisely as well as being able to specify the best quantity of order and the best location of stock order. The total expenses of the inventory should be controlled at the lowest rate which the inventory มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร .. circulation was in higher rate and could solve problems of the out of date and the damaged assets problems resulting in cost decrease and good assets circulation. (2) The executives suggested that the guidelines in development of the inventory was that new advanced technology and the information technology should be presented in business operating to cope with the continuously assets movement. the enterprises could fix quantity of order nearly as the business sectors demand in various period of time which caused higher assets circulation less inventory less investment and the least cost. This will lead to less price setting and gave more advantage in business competition. (3) The comparison of the executives opinions and their guideline to develop merchandising enterprises and the manufacturing enterprises in Bangkok showed that the executives from both sectors had the same opinions. Suggestions : small business sectors should apply the executives experiences to make a plan predict customer need find the quantity of order by using the previous statistic data and the customers request as their criteria. The computerized bar-code has not yet been used to order and purchase the assets in the inventory since it needs high cost investment and non-controlled inventory expenditure which lead to decrease cost of investment.