The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational The purposes of this study were to investigate the influence of culture on organizational commitment of operation employees working at a Chulalongkorn university office and to study the influence of good governance on the organizational commitment of the university staff at a university Chulalongkorn office. The samples were 164 employees working at a university office in Chulalongkorn University responding to the questionnaires used as a tool for data collection. This research was descriptive analyzed by parameters percentage mean score (S.D.) multiple regression analysis and multipleregression tests and Pearson Correlation Coefficients. The research result revealed the hypotheses test showing the influence of organizational culture and good governance on organizational commitment of Chulalongkorn university office employees as follows. Organizational culture in the form of the relationship adjustment bureaucracy and success orientation positively agreed with the organizational commitment in the same direction Good governance in terms of the efficiency effectiveness responsibility transparency rule of law equality participation decentralization and moral and ethics were positively related to the organizational commitment in the same direction Organizational culture and good governance influenced the employees’ organizational commitment of university office operation employees at Chulalongkorn University.

The study was aimed to 1) investigate influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline and 2) study influence of supervisors’ behavior leadership on organizational effectiveness of a low cost airline. This research is descriptive collecting data through a questionnaire constructed from reviewing relevant documents. 88 samples responded to the five-scale the demographic questionnaire divided into 4 parts with the total of 84 items. The collected data were statistically analyzed by percentage mean ( X?) standard deviation (S.D.) multiple regression analysis multiple linear regression and Pearson Correlation Coefficients (Pearson Correlation Coefficients) The results showed that the hypothesis test on the influence of supervisors’ behavior leadership affecting working motivation of ground operation employees and organizational effective of a low cost airline yielding (1) the correlation coefficients between supervisors’ behavior leadership and employees’ motivation were positively correlated at the .05; (2) he correlation coefficients between supervisors’ behavior leadership and organizational effectiveness were statistically significant; and (3) the supervisors’ behavior leadership affecting employees’ working motivation and organizational effectiveness of a low cost airline at .05 level of significance (R = .712) and (R = .598).

This study was aimed to study the demographic characteristics of who decided to shop online to explore working-age people’s internet behavior and to investigate the demographic factors influencing internet shopping decisions. The population and sample used in this study were working-age people drawn from Snowball Sampling method. The questionnaire used was distributed through the internet to 400 respondents. The data were collected and analyzed by the computer program through the statistical analysis including frequency percentage mean () standard deviation (S.D.) and two-way analysis (ANOVA). The research results revealed that Marketing mix factors affected the internet shopping decisions of the working-age people in general at high level (= 4.13 S. D. = 0.430) . When looking into each aspect it was found that the price factor highly influenced the online purchasing decisions (= 4.16 S. D. = 0.463) . followed by the product factor (= 4.13 S. D. = 0.452) which was also considered at high level. The promotion factor had high impact on online shopping decision (= 4.13 S. D. = 0.422) as well as the distribution channel (= 4.13 S. D. = 0.386). The result regarding the relationship revealing gender and age (F = gender *age (1357) = 7.128 p < .05 ) had a significant effect on online shopping at the .05 level. Gender * and occupation (4357 ) = 1.503 p < .05 ) had influence on decisions to online shopping with statistical significance at .05. Occupations and income (F * occupation * income (1357) = 11.487 p < 0.5 ) could influence decision making on the internet shopping with statistical significance at .05. Also the relationship between gender and occupation (F * gender occupation ( 4357 ) = 5.237 p < .05 ) had an influence on the choice of the internet shopping decision on price at the .05 level; the relationship of gender and occupation (F * sex occupation ( 1357 ) =8.000 p < .05 ) influenced the decision to shop on the internet in terms of marketing promotion at the .05 level of significance.

The objectives of this study were to examine the level of motivation and royalty of site engineers categorized according to population properties and to investigate the relationship between motivations and royalty of the site engineers in real estate and construction industry listed firms the stock exchange of Thailand. The data were collected from 354 site engineers through the application of questionnaires. The statistics applied for the data analysis consisted of Percentage Mean Standard deviation Independent Samples t-test One-way ANOVA and Pearson Correlation Coefficient. The study demonstrated that the differences in gender age education position and work experience had influences on the royalty of site engineers at 0.05 level of significance. Moreover it was found that the motivational factors had a positive relationship with the royalty at 0.01 level of significance.