The objective of the research was to develop multimedia instruction package on Optical Communication to improve cognitive skills of Thai Qualification Framework for Higher Education (TQF: HEd). The research tools consisted of the teaching documents power-point presentation the experimental set of Optical Communication and the simulation tool of fiber optic analysis. The tools were firstly observed by five experts and evaluated by 18 student sample group who registered in Optical Communication subject in Industrial Education Program of Rajamangala University of Technology Phra Nakhon. The research results showed that 1) the multimedia instruction package for Optical Communication was in a high level (X ̅=4.46S.D.=0.60) and 2) after learning students’ satisfactions were in a high level (X ̅=4.46S.D.=0.50). In conclusion the multimedia instruction package on Optical Communication to cultivate cognitive skills of TQF: HEd can be used effectively for learning and teaching on Optical Communication.

The objectives of this research is to study (1) The factor of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program) (2) The factor that is correlated in decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). The sample population consisted of four hundreds high school students in Bangkok. The instrument of research was a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows computer program was applied for analyzing formulating and tabulating the data collected. The techniques of descriptive statistics used were percentage mean and standard deviation. Techniques of inferential statistics utilized were t-test one-way analysis of variance (ANOVA) in order to analyze differences between variables taken as a group. If there is a statistically significant differences found between pairs in a group Scheff?’s pair testing were deployed. Multiple Regression Analysis were applied in order to analyze the factors of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). If there is a statistically significant found in Multiple Regression Coefficient of Correlation under paired testing will be used to identify the correlation between factors. The results were as following: 1. The factors of student program in high school affected the decision making to study in bachelor of Mass Communication (English Program) were high school program. 2. The marketing factor of Mass Communication Technology affected to Bangkok high school students decision making to study in Bachelor of Mass Communication (English Program) is product price place promotion.

The study of Electronic Marketing Communication Towards Buying Decision Behavior which aims to research the consumer behavior in term of receiving message through electronic marketing communication channels. The research compares several channels of electronic marketing communication that lead to buying decision. The method is information collecting from 400 targeted respondents and data analysis by SPSS statistical program. Respondents selected the following electronic marketing communication which is the best tool for buying motivation respectively: The information search through internet by Search Engine system reason: convenience of use

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean (􀝔􀒧) and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.