The research on “an integrated marketing strategy for the image development of ecotourism by the community: the case study of Ban Pam Bok Thung Yao Pai district Mae Hong Son” has the objectives as follows: 1) To study the current situation problem and find the strategy of integrated marketing model to create an ecotourism image by the community. 2) To analyze the potential of the identity of being an ecotourism attraction by the community. And 3) To develop the guideline of an integrated marketing strategy of Ban Pam Bok Thung Yao Pai district Mae Hong Son. Part 1 data collecting in quantitative research process and determine the sample with the formula for calculating sample size when the population is unknown at 95% confidence level. The results of the study indicated that most of the tourists are female age between 21-30 years old undergraduate or studying at undergraduate level work as an employee of the private company the average monthly income is 15001-25000 Thai Baht and their residence are in the central region of Thailand. The results of attitude analysis showed that the perception and motivation of the tourists towards the community tourism products found out as follows: 1) The overall attitude of tourists towards the community tourism products is at the medium level (x̄ = 3.36). 2) The attitude of tourists towards the tourist attraction of the community is at high level (x̄ = 3.85). 3) The attitude of tourists towards social culture local community history and lifestyle of the community are at high level (x̄ = 3.78). 4) The interest of tourists towards the community tourism activities is at high level (x̄ = 3.68). 5) Tourists value the outstanding unique identity of community tourism at high level (x̄ = 3.66). 6) Tourist value good feeling towards community tourism at high level (x̄ = 4.23). 7) The perception that tourists receive from marketing communication of community tourism is at medium level (x̄ = 3.48). 8) The number one community attraction that tourists impress is Boon Ko Ku So Bridge (the longest bamboo bridge in Pai) which is a 67% impression. The analysis of tourist behavior towards the community tourism products showed that most of tourists chose not to stay overnight (58.50%) total tourism expenditure was between 10001 – 15000 Thai Baht (36%) they travel with family (40.25%) travel period during October to December (31.50%) self-trip planning (77.75%) the logical motivation to visit is the beautiful nature (50.00%) the emotional motivation to visit is aesthetic in resting (45.00%). The research result by using both logical and emotional motivation factors which is divided into getting to know tourist attraction outstanding and good sense in marketing sharing of community tourism showed that the group of tourists consisted of group 1 of 201 tourists with high average in all aspects (x̄=3.77 S.D.=3.56) group 2 of 39 tourists with low average in all aspects (x̄=3.39 S.D.=3.18) and group 3 of 160 tourists with the average level close to group 1 (x̄=3.53 S.D.=3.36). The analysis of information about the decision of tourists to choose the community tourism showed the average of 3.68 which classified by the variables as follows: 1) In terms of current factor of the form of tourism that meet the needs of tourists showed that the factor is the variety of tourism products (31.50%). 2) In terms of the source of information that tourists use to find the information to make their decisions in tourist attraction showed that they found from blogger or travel review pages (38.75%). 3) In terms of factoring that tourist use to evaluate the choice of tourist attraction showed that they chose because of the natural resources are outstandingly beautiful (28.50%). The analysis of the marketing mix factors related to the decision-making of tourists to choose their tourism showed that tourists focus on the most important factor in tourism products (x̄ = 4.66) marketing promotion and integrated marketing communication (x̄ = 4.58) and at high level in distribution channel factor and at quite high level in price factor (x̄ = 4.22 and x̄ = 3.65) respectively. Part 2 research and data collection in qualitative research with population and sample size of 15 people in the analysis. Research tools were interviewing guideline and focus group discussion then the information was organized by interpreting the data describe the information review the information and check the accuracy comprehensiveness and quality of the data. The content analysis was done by using PEST and SWOT analysis as well as Michael E. Porter’s Five Forces Model. Assessing the situation by the Internal Factors Evaluation Matrix (IEF) & the External Factors Evaluation Matrix (EFE) then formulate the guidelines and strategies to enhance the competitiveness from Strategy-Formulation Analytical Framework and get the IFE Matrix value as 3.00 and EFE Matrix value as 3.400. Strategic position is in Quadrant 2 Grow and Build which is the strategies to accelerate the growth to use in applying and integrating the appropriate strategies by using the TOWS Matrix analysis as the approach SO strategy by utilizing internal strengths to benefit the probability of external opportunities which are as follows: 1) Market Penetration and Product Development 2) Market Development and Market Penetration and 3) Product Development and so on.

This research is Design and Development of Online Network. Providing the Academic Community with the Faculty of Architecture and Design. Rajamangala University of Technology Phra Nakhon. The purpose is 1) To develop online network. Community-based academic service to the Faculty of Architecture and Design 2 ) To design the image of the website. Networking Community-based academic service to the Faculty of Architecture and Design 3 ) To test and evaluate online network performance. Community-based academic service to the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon The data was randomly sampling from 240 users and was analyzed by frequency average standardization and ranking.The research finds that the overall satisfaction toward the website development of the manager faculty were moderately at excellent level 4.58 and the standard deviation ofIt also found that the first satisfaction level toward website was in the content and graphic and overall satisfaction of specialist were moderately at good level 4.37 and the standard deviation of 0.69

Economic development from foundations It is one that is considered and used in economic development throughout. Promoting community products is one way to help people in the country especially rural people live a better life. Today more emphasis is placed on the standard of community products. Including promotion. Therefore the packaging for community products should be easy to create which the villagers may create themselves. They are made from cheap raw materials or easily found in the community such as agricultural residues. There is a lot left over. It is also used to lessen the papaya. The research in the past research of the researcher to obtain information. About the papaya fiber. Can form sheet. The line in the basket. And in the fiber inside the papaya soaking time. When we peel the outer shell and the flesh in the decayed. The fiber is connected to the net It can be made into paper. If we develop paper production process using papaya fiber. Control the size and quantity of fibers. Has a good collider helps in adhesion. We can produce cardboard from papaya plant fibers. And the fiber in the mesh. Can also be used as a liner (Liner) with the nature of the current. Also can be sealed on corrugated paper. To get a beautiful textured paper (Texture) unique. Suitable for packaging boxes to promote the sale of community products. As well as other products as well. Research indicates that Physical properties of paper from papaya plant fibers. The paper is different. From the test it was found that the paprika plant fiber paprika on the plate and seal the skin. Physical properties are not suitable for processing into packaging. Because of the high thickness and fold lines do not match. Because the fiber is hard surface seal. When folding so frame And broken easily. Packaging of papaya plant fiber packaging. The paper is different. From the tests all three types can be packaged well because of the high strength of the fiber. There are also beautiful patterns. Can increase the value of the product as well. But the package of papaya fiber that is sealed with papaya fiber. The fiber is crisp in the body when folding. Fiber is broken. The satisfaction in paper packaging from papaya plant fibers. Based on three case studies the user satisfaction was assessed. Cardboard from papaya plant fibers up unprotected skin. Satisfaction was at the highest level. Cardboard from papaya plant fibers up the sheet and seal the skin. The satisfaction of the sample was at the highest level. And the corrugated paper seals the skin with a sheet of papaya. The satisfaction of the sample was at the highest level.

Research on Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. The objectives of the research are as follows. 1) To study information To use the concept of Creative Advertising promote tourism ecoagriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. 2) To develop Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. Get to know the tourism and increase sales to agricultural products of Ban Klong Hua Chang community learning center.Saraburi. 3) To create / produce And to use the new advertising. To the community learning center. Baan Klong Hua Chang District. Wihan Daeng. Saraburi Province. In use 4) To evaluate the satisfaction of the new advertising media model to the community learning center. Baan Klong Hua Chang. District. Wihan Daeng. Saraburi Province. Method Quantitative and qualitative methods are used together. Study and research. Information gathering from texts textbooks and related research both academic and semiacademic. First introduced into the design and development process of new media and packaging media. Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data is analyzed. A descriptive essay was also presented. The research found that. 1) The results of the satisfaction assessment of the new packaging model of the target group. The highest level of satisfaction was the average of 4.56 divided into 2 aspects: packaging design The first aspect is that the form of the overall packaging structure is appropriate for the product. At the highest level there was an average of 4.64 and graphic design aspects. The most satisfied are 1 and 5 are colorful bright and beautiful packaging and media / identity of the community of Klong Hua Chang to use as well. The highest level was 4.80 2) The results of the evaluation of the new public relations media of the target group. Overall the average level of satisfaction was 4.51. The result of the sub-topic of the target group was that the target audience was interested in the media. The highest level of satisfaction was 4.83

The purposes of this research were 1) to study organic rice production of Praknamdaeng Community Amphawa Samutsongkhram 2) to investigate explicit knowledge of organic rice plantation in Praknamdaeng Community and 3) to discover guidelines on promotion to grow organic rice for food security of Praknamdaeng Community. The population groups were agricultural government officials and Praknamdaeng’s farmers. The research tool was interview analyzed by content analysis. The results revealed as follows: 1) According to organic rice production of Praknamdaeng Community there were 288 hectares (1800 rais in Thai) rice-growing areas and 90 farmers’ families in villages 2 3 4 and 6. The land was full of clay not flooded and in the downstream irrigation area. The weather was humid because it was near the sea. There were many different types of rice varieties grown in Praknamdaeng Community namely; Khao Leuang Patew Chumphon Pathumthani fragrant rice RD 31 Suphan Buri 1 RD 59 RD 47 Sangyod Maung Phatthalung rice Aromatic Black (Hom–nin) rice and Riceberry rice. Rice farming process was mostly taught by villages’ ancestors or experts through learning by doing and working together. The problem of traditional rice growing was soil degradation. The organic rice cultivation in Praknamdaeng Community began in 2005. Khao Leuang Patew Chumphon the loca rice was highly grown. Nowadays 70 percentage of the land was full of GAP organic rice production. The biggest problem for the farmers in the community was drought. 2) As for the appropriate knowledge of organic rice production in Praknamdaeng Community the rice farming processes between traditional and organic rice growing were not different. In the case of organic rice production bio-chemicals were used as herbicides and pesticides but the amount of chemical substances was reduced and only used in a short period for safe. 3) Due to guidelines on promotion to grow organic rice for food security of Praknamdaeng Community there were some guidelines for the 2 groups: farmers and community. The guidelines for the farmers were 1) the pursuit of knowledge or transfer of knowledge to the farmers 2) establishing the learning center of organic rice production in the community by chemical-free cultivation 3) providing organic rice paddy demonstration plot for learning 4) preparing the local people to understand and be volunteers for organic rice cultivation 5) developing farmer organization and 6) promoting comprehensive marketing. The guidelines for the community were 1) in the aspect of the quality of life organic rice consumption has to be promoted for the local people and for food security in the future 2) in the aspect of promotion of farmer career organic rice products can be more value-added make pride and more money for the community 3) systematic community enterprise management 4) support for the networks of producers food processing and distribution of organic rice among other communities and provinces. In the aspect of food security the farmers firstly focus on farmer career stability because they consider it as one of the important careers to produce food to the society. Moreover standard qualified products and suitable demand and supply are included.