The aim of this research was to develop the crispy pineapple formula (pineapple salt all purpose flour and glycerin) by using mixture design. Ingredients factor were all purpose flour (10-15% of pineapple) and glycerin (0-5% of pineapple) to form a pineapple patty before drying at 180 oC for 2 min. The sensory result found that the optimum formula contains of pineapple salt and 15 % all purpose flour was the most like score. Then developed with the factors of the temperature and time used CCD bring analyst the color and the sensory test using a sample of 30. The result found that showed the optimum at 174 oC for 103 sec. Consumer tests were done with 200 pineapple preferred consumer show that the average like is 3.72 point (5 point) with a height acceptable scored (88.0%).

The purposes of this research were 1) Study behavior and demand of consumers for handicraft product from palm leaf. 2) Design and development handicraft product from palm Leaf. 3) Study of consumer satisfaction for handicraft product from palm Leaf. The results found that. the community of housewife at Tambon Takaok choose artificial flowers and bag. Demand of the buyer in Tall vase flower arrangements Image of Buddha decorate with flower spherical vase flower arrangements and corsages handbag purse and cosmetic bag. Pass the tested to Thai Community Product Standard.The result of customer satisfaction showed that the average highest satisfaction product was spherical vase flower arrangements corsages and tall vase flower arrangements. The average high satisfaction product was Image of Buddha decorate with flowercosmetic bagpurse and handbag .

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.

This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping mall. It was found that the marketing mix factors that influence the buying decisions of customers in the Seacon Square shopping mall were at the high level in every criteria. The product factor was at the highest level. The following are the distribution channel promotion marketing and pricing respectively. A comparative study of the marketing mix factors that influence consumers’ purchasing decisions by the nature of personal information showed that customers having different age and status had different marketing mix factors in the purchasing decision statistically at the 0.05 level.But the customers with different gender educational level occupation and average revenue per month had indifferent factors that affect the marketing mix decisions statistically at 0.05.