จำนวน Repository ( 3447 )

การผลิตโยเกิร์ตพร้อมดื่มจากน้ำเงาะและการเหลือรอดของแบคทีเรียแลคติก
การผลิตโยเกิร์ตพร้อมดื่มจากน้ำเงาะและการเหลือรอดของแบคทีเรียแลคติก

The study aimed to investigate appropriate formula for drinking yoghurt production. The conditions were ratio of yoghurt : concentrated rambutan juice at 100 : 0 90 : 10 85: 20 and 75: 25 the effect of concentrated rambutan juice on physical and chemical and microbiological lactic acid bacteria survival appropriate proportion of syrup and lactic acid bacteria survival during storage of drinking yoghurt from rambutan juice. It was found that proportion of concentrated rambutan juice had no effect in color (L* a*) of the yoghurt (p>0.05) but its impact to b* and viscosity were significant (p≤0.05) they increased with the increased proportion of the concentrated rambutan juice. Yoghurt with 15% concentrated rambutan juice had 88% survival rate of lactic acid bacteria after stimulated digestive system. The results showed that optimal production formula of drinking yoghurt from concentrated rambutan juice and syrup were 90:10 Z(yoghurt: concentrated rambutan juice; 85:15) : syrup) Drinking yoghurt stored in the refrigerator at 4±1oC for 15 day was evaluated and found that LAB survival numbers were 9.90 log CFU/mL.

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อนุรักษ์และสืบทอดภาษาถิ่น: ภาษาลาวครั่ง อำเภอดอนตูม จังหวัดนครปฐม
อนุรักษ์และสืบทอดภาษาถิ่น: ภาษาลาวครั่ง อำเภอดอนตูม จังหวัดนครปฐม

The objectives of the study titled “Dialect Preservation and Transference : Lao Khrung Dontoom District Nakhonpathom Province” were 1) to study about Lao Khrung language in Dontoom Nalon Pathom 2) to collect the local language information and to write manual “How to study Lao Khrurng?” for schools and other educational institutes in Dontoom Nakhon Pathom. In addition the project aimed 3) to conserve inherit and distribute Lao Khrung to remain in the society with qualitative research methodology. The scope of this research was at Ban Tung Phak Good Dontoom Nakhon Pathom (Lao Khrung Community area). The findings showed that the local language “Lao Khrung” was similar to the voice of Laotians in Luang Pra Bang which was the original homeland of Lao Khrung people in Dontoom. The written forms or alphabets could not be found in Lao Lhrung it had only the spoken language for communication. The sounds in Lao Khrung changed in many ways such as Sound Change Metathesis Sound Shifi Deletion Addition and Assimilation. Lao Khrung language was divided into 10 types including day time number animal flower tree vegetable and fruit characteristic body disease relatives occupation cloth decorations and miscellaneous. The study found that Lao Khrung had different consonant sounds tones words sentences and final particles from other Laotian people who immigrated into this area at the same time. Especially the final particles were much contrastive; they were used as a question a request and an affirmative sentence in the same sentence. Which type of these sentences were used depended on situation intimate status seniority respect social status intention mood and context in each conversation. Transmission inheritance and remaining of Lao Khrung resulted from learning from parents grandparents and elder people from daily routine being familiar with communication and practicing by imitation. The findings showed that conservation and inheritance of local language should be supported restored preserved to study and to collect the information of local language in order to stimulate local people to realize the importance of local language; the local course should also be made. Additionally the local scholars’ capabilities should be developed and supported to express out. Thus the inheritance restoration and transmission to the next generation help preserve and remain Lao Khrung in the Lao Khrung community onwards.

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ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล
ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล

The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.

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พุทธศาสนาในอาเซียน: กรณีศึกษาพัฒนาการของพุทธศาสนาในประเทศกัมพูชา
พุทธศาสนาในอาเซียน: กรณีศึกษาพัฒนาการของพุทธศาสนาในประเทศกัมพูชา

The objective of this research was to study the development of Buddhism and to analysis plurality of religitns in Cambodia. The historical and descriptive analysis was used to analyze the data. The result revealed that Theravada Buddhism has existed in Cambodia since the 〖7-8〗^th century BC. Cambodia absorbed the various Buddhist traditions along with Hindu influences. In 1863 Cambodia became a protectorate of France Buddhism had declined. Marshal Pol Pot led a military coup against prince Narodom Sihanouk (1975-1979) The Khmer Rouge carried out a radical program that included isolating the country from all foreign influences outlawing all religions. Buddhism was banned by the Khmer Rouge. Several monks were killed. Buddhism was restored after the power of Khmer Rouge lessened. It was closely controlled by the government. The minimum age for being a monk was 50. At present His Majesty King Narodom Sihamoni of the Kingdom of Cambodia emphasizes the importance of improving Buddhism education tradition arts and culture

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ความรับผิดชอบต่อสังคมกับการสร้างข้อได้เปรียบเชิงการแข่งขันขององค์กร
ความรับผิดชอบต่อสังคมกับการสร้างข้อได้เปรียบเชิงการแข่งขันขององค์กร

The purpose of this article is to explain the concepts and theories involving corporate Social Responsibility (CSR) and how these theories can be put into practice in business organizations. The related theories and concepts used in this study include the stakeholder Theory Legitimacy Theory concept of Business Ethics and the concept of corporate Citizenship. In addition the study examines how the integration of CSR concepts with the Competitive Strategy theory can be used in organizations. In particularly two significant theories of competitive advantage namely the Resources Based Theory and the Market Based Theory are applied along with the theories of CSR to assess how businesses gain competitive advantage in a long run.

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