The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.

The purposes of this research were 1) to develop the model of group process Learning. 2) to compare the learning achievement between before and after learning from the group process Learning 3) to study the satisfaction of students of group process Learning in Thai for Presentation Course of the Students at Rajamangala University of Technology Pha Nakhon. This is an experimental research. The sample is 30 students in 1st year undergraduate in tourism major by purposive sampling who studied Thai for Presentation Course in the first semester (2019) at faculty of Liberal Arts Rajamangala University of Technology Pha Nakhon. The research instruments used in the experiment were 4 sets of group process learning management plan 1 set of achievement test used before and after learning and 1 set of student satisfaction questionnaire for group process Learning. The results were as follows : 1. The development of The group process learning using 4 sets which included small group process learning brainstorming group process learning discussion group process learning and the presenting group process learning was developed and applied in teaching and learning Thai for presentation course After the application the program was evaluated and it was found that the Index of Item Objective Congruence (IOC) of the evaluation of the quality of the group process management learning reached at 0.67. The Index of Item Objective Congruence (IOC) of achievement test reached at 1.00. And the Index of Item Objective Congruence (IOC) of the satisfaction reached at 1.00.

This special project is made with the objectives of developing an online marketing media showcasing the craftsmanship of Nontum Community Nakon Ratchasima and to evaluate the satisfaction of the online marketing media. The website is developed for the users to be able to view the products and the videos showing the process of making the products. The website in addition links to the other social media for instances Facebook and LINE. With the use of questionnaire tools the survey is conducted by having 24 participants do the 5-level satisfaction questionnaire to collect the data on potential participants who will interest in the products from the craftsman group. The data is then analyzed statistically by using frequency percentage mean and standard deviation. From the analyzed data it is found that 1) Online marketing media for craftsman group in Nontum Community Nakhon Ratchasima is eligible for use 2) The product users are highly satisfied with the online marketing media (With the 𝑥̅ of 4.48 S.D. of 0.63).

The objectives of this special project were to develop printed media for public relations in the form of Augmented Reality books and to evaluate the appropriateness of printed media for public Make Collecting data from advertising and public relations officers The State Railway of Thailand 10 people and 15 grade 6 teachers statistics used in data analysis were frequency percentage mean and standard deviation. The results showed that 1) has created the media print Railroad Cut Point Augmented Reality 2) The media is appropriate and is distributed to the public at the highest level. (𝑥̅= 4.50 SD = 0.50).

The purposes of this special project were to media production for infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon and study the satisfaction to infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon by using the tool was online questionnaire to study the satisfaction of the general public towards infographic with 100 samples. Data analysis are frequency mean and standard deviation. Major findings were as followed: The mean score of content satisfaction were highly satisfied (𝑥̅=4.58). The mean score of presentation satisfaction were highly satisfied (𝑥̅=4.52).