The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between personal factors and behavior in purchasing ready-to-drink coconut juice and 4) to study the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice. This was a quantitative research using questionnaires as a tool to collect data from a sample of 400 people without gender who are 20 years of age or older and live in Bangkok. The statistics used in the data analysis consisted of percentage mean standard deviation and correlation was determined by chi-square statistical test. The results showed that 1) most consumers behaviors had a reason to choose ready-to-drink coconut juice as a healthy drink with a purchase frequency of 1-2 times per week. The amount of purchase per time is at 1 bottle / box / bag which the purchase cost per time is 51- 100 baht and most of them choose to buy products from convenience stores. 2) The overall marketing factors in purchasing ready-to-drink coconut juice of the sample group were at the highest level. When considering the factors by aspect they were found that almost all aspects had the highest level of opinion in terms of price products and distribution channels respectively. Except for marketing promotion it was found that the sample group had a high level of opinion. 3) The relationship between personal factors and behavior in purchasing ready-to-drink coconut juice found that gender was related to the purchase frequency and the cost of each purchase. The education level was related to the reason for the purchase purchase frequency and cost of each purchase. Age occupation and average monthly income were related to all aspects of purchasing behavior which were the reason for purchase frequency of purchase location of purchase quantity of each purchase and cost of each purchase were found to be (P ≤ 0.01) and 4) the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice found that the overall marketing factors were related to behavior in all aspects which were the reason for purchasing purchase frequency purchase location quantity of each purchase and each purchase cost were found to be statistically (P ≤ 0.05)

The research aimed to study parameters affecting the stress intensity and stress distribution as well as the deformation of run-flat tires for passenger cars using the Finite element method. Both experimental methods and finite element methodologies were employed in the research process. The results were obtained by comparing the strain values from the two methods to demonstrate the consistency of both methods. The differences in their strain values were shown in the range of 10-16% confirming the analyzing capability in this problem through the Finite element method. At the pre-processing step both procedures and methods were proven with SolidWorks simulation program together with experimentation. These consequences were incorporated to assist the design of run-flat tires. Parameters affecting the stress intensity and stress distribution were evaluated to understand the effects on deformation of the new designed run-flat tires. The reverse engineering process was thus applied in the research process by scanning with FARO P06-05 and creating solid modeling 3D models with Geomagic program for SolidWorks. These could assist in designing the reverse- engineered tire pan. Three components were additionally designed to support the ease in assembling or removing run flat tires from the pan. Run flat tires were finally designed for passenger cars typically the most common small cars. The weight of this car was limited at not more than 1800 kg and the thickness of the wheel pan was 17 inches. The analysis information assumed that the vehicles weight was distributed equally throughout all 4 wheels. The material used to make the run flat tires was a composite tire type that could withstand the pressure occurring from the weight of a passenger car. The results of the analysis demonstrated that the maximum stress on the run flat especially at the position where the run flat surface was in contact with the road was 30-45 MPa which depends on the location of contact with the road. Thus it affected the stress distribution on the wheel pan. The parameters obtained from the study affecting the stress distribution and deformation were accounted to be such types of materials made for run flat tires cross-sectional area and width of run flat tires.

The objectives of this research were to study the stress intensity in run-flat metal wheels and to design a new type of run-flat wheels that can be used in a small armored regular truck. Experimental methods and finite element methodologies were applied in the research process. The results obtained by comparing the strain values from the two methods demonstrated the consistency of both methods. The differences in stress values were in 10 -16 percentages which could confirm the capability to analyze the stress distribution and deformation of run-flat by a finite element method. Proven processes and procedures in Pre-processing with SolidWorks Simulation were utilized to design run-flat wheels and a reverse engineering process was next used to create wheel rims and design the cross-sectional shape of new run-flat wheels made of composite materials which have an important reactant; a polymer group and aluminum oxide powder added to enhance the strength. The designed parameters consisted of 1) the width of the run-flat wheels 2) the internal and external radius in which the internal radius depending on the size of the wheel rim and the outer radius which is a variable that determines the height of the run-flat wheels 3) the design of a lockset for tightening the run flat wheels to the wheel rims 4) materials used in the structure of the run-flat wheels and 5) tire pressure. The run-flat wheels designed and built into three-piece parts were designed for ease of wheel assembly or disassembly out of the wheel rims. By analyzing the intensity of stress accumulated in a conventional run-flat wheel (run-flat metal wheel) the stress generated in a run-flat wheel did not exceed the limit of the Yield stress and had a safety value between 3-5 times for new run flat wheels with a maximum stress of 26 MPa. Sizing and cross-sectional dimensions of run flat wheels thus resulted in stress which was in the range that could be withstood and acceptably employed. It was also possible to reduce the height of the flat wheels to make the rear flats lower and increase the width of the run flat wheels which would help distribute more weight to the wheel rims.

This research focuses on the raw-material management such as fuel of a case study company being a freight forwarder in Chonburi province. The objective is to determine the economic order quantity (EOQ) and the reorder point (ROP) that minimize the total cost of handling. Five forecasting techniques are investigated to predict the future demand and it was found that the time series decomposition was the most suitable method with the least error. At the result of demand forecasting the economic order quantity is 16308.89 liters per time the total cost of handling the fuel tank is 17287.43 baht and there are ordering around 19 times per year. In addition the sensitivity study on demand factors affecting the cost of fuel tank management are also considered in this paper. It was found that 21% of the increased fuel demand brings the total handling cost is 1728.74 baht or increasing 10%. Therefore ordering economically can reduce the total cost of 1295.97 baht or 6.85%. If the company brings the studied results to improve the ordering process it will be able to forecast the order quantity more appropriately and effectively.

The objective of this research was to study the development of cake decorated cream without trans fat. selection of buttercream using as a standards recipe from 3 formulas 50 tasters by 9 Point Hedonic Scales Test. The formula using buttercream had 8.37±0.71 points at very like level was composed of butter 36.08 % shortening 15.47 % white egg 5.15 % sugar 25.77 % salt 1.03 % water 15.47 % and vanilla 10 %. Then substitute shortening with white kidney bean at 0 25 50 75 100 %. The 100% white kidney bean recipe was the highest acceptable 8.42±0.75 points at the very like level. The acceptance test with 100 consumers was 8.10±0.74 score at very like. The color of products showed L* a* b* C and H were 37.52±0.04 0.30±0.01 11.19±0.04 11.20±0.04 88.42±0.07 respectively The Viscosity was 2857±26.62 cPs Moisture was 31.78±0.05 w.b. Texture (Firmness) was 55340.06±68.39 g Consistency was 47435.10±376.39 N. and Cohesiveness was 5.30±0.39 g.sec which more than the standard recipe and nutritive values per one serving. Carbohydrates decrease at 0.19 gram Energy increase at 32.43 kilocalories Fat decrease at 1.97 gram Sugar decrease at 30 gram and more protein than the standard recipe with 0.23 gram. per serving at 150 g.