จำนวน Repository ( 2131 )

การศึกษาส่วนประสมทางการตลาดที่มีความสัมพันธ์ต่อความพึงพอใจของผู้ใช้บริการร้านซักอบรีด กรณีศึกษาผู้ใช้บริการในเขตเทศบาลตำบลเสาธงหิน จังหวัดนนทบุรี
การศึกษาส่วนประสมทางการตลาดที่มีความสัมพันธ์ต่อความพึงพอใจของผู้ใช้บริการร้านซักอบรีด กรณีศึกษาผู้ใช้บริการในเขตเทศบาลตำบลเสาธงหิน จังหวัดนนทบุรี

This research aimed to study impact of demographic factors on laundry service consuming and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955 with statistical analysis of Frequency Distribution Percentage Mean Standard Deviation Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff places processes prices service quality physical factors of services and marketing promotions respectively. The customers satisfy with overall marketing mix on the scale of very high ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services price places marketing promotions staff processes and physical aspects of services did affect satisfaction on the marketing mix on laundry services.

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ความสัมพันธ์ของภาพลักษณ์การรถไฟแห่งประเทศไทยกับการเลือกใช้บริการของผู้โดยสาร : กรณีศึกษาขบวนรถไฟใหม่ 115 คัน
ความสัมพันธ์ของภาพลักษณ์การรถไฟแห่งประเทศไทยกับการเลือกใช้บริการของผู้โดยสาร : กรณีศึกษาขบวนรถไฟใหม่ 115 คัน

The objectives of this research are to 1) study the corporate are to image of the State Railway of Thailand and 2) the image of the service by State Railway of Thailand that is related to the decision to use 115 new passenger train service by one time measure survey patterns of quantitative research and questionnaires as tools to collect data by using a 400 sample of 115 new passenger train at Bangkok station. The statistics that use in the analysis were percentage mean deviation and Pearson’s product moment coefficient of correlation The result shows that the most respondents were males aged between 37 – 46 years graduating with a bachelor’s degree. Occupation of private sector employees with an average monthly income approximately 20001 – 30000 baht traveling by 115 new trains around 1 - 2 times a year and domicile in the southern part of Thailand. There is an opinion on the corporate image of the organization of the State Railway of Thailand in organizational management at a high service level and have opinions on the decision to choose to use 115 new trains in terms of intention interest needs and decisions in choosing to use the service at a high service level for the hypothesis testing it was found that the relationship of the corporate image of the State Railway of Thailand and the selection of passenger services: a case study of 115 new trains have a low level of relationship. The corporate image of State Railway of Thailand in service sector has a moderate relationship.

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การสื่อสารสังคมออนไลน์และการสื่อสารแบบปากต่อปากที่มีผลต่อพฤติกรรมในการเข้าใช้บริการคาเฟ่สัตว์เลี้ยงในเขตกรุงเทแมหานคร
การสื่อสารสังคมออนไลน์และการสื่อสารแบบปากต่อปากที่มีผลต่อพฤติกรรมในการเข้าใช้บริการคาเฟ่สัตว์เลี้ยงในเขตกรุงเทแมหานคร

This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.

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ความสัมพันธ์ระหว่างปัจจัยจูงใจและความมีประสิทธิภาพการทางานของ บุคลากรภายในหน่วยงานด้านชุมชนสัมพันธ์ของรัฐวิสาหกิจแห่งหนึ่ง
ความสัมพันธ์ระหว่างปัจจัยจูงใจและความมีประสิทธิภาพการทางานของ บุคลากรภายในหน่วยงานด้านชุมชนสัมพันธ์ของรัฐวิสาหกิจแห่งหนึ่ง

The study was aimed to investigate motivating factors of state enterprise community relation personnel work efficiency of a state enterprise community relation personnel and the relationship between motivating factors and work efficiency of a state enterprise community relation personnel. The population used in this study was 96 personnel working in a community relations unit. The statistics used in the data analysis included frequency percentage mean and Rho (ρ) to test the correlation coefficients. The results of the study revealed that most respondents were married males who were over 51 years old with bachelors degree earning 20501 baht income salary. The duration of their work was over 20 years in the professional position levels of 4 to 7. It was found that the personnel’s work efficiency was at a high level. When looking into each aspect it was found that the relationship of work advancement and work policy and administration was moderate while the aspects in terms of income responsibility acceptability security governance job description personal life relationship with the management and work condition were relatively low with the 0.05 statistical significance

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ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง
ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง

The purpose of this descriptive study is to behaviors perceived communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage mean( μ ) standard deviation( σ) and correlation coefficient. The results of the study indicate that most of the survey respondents ae male aged 51 years and older with a marital status. The education level is bachelor’s degree. In respect of information perception intra-organization matters are the main priority among employees with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels internal email is mainly used followed by Facebook and Line respectively due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency straight-to-the-point communication speed and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information the emphasis is placed on the content of the order coming from within the organization substantially affecting the communication efficiency. Thus there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.

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