The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 2) study the relative importance of the factors in the decision to purchase food Thailand3) compare another factor in the decision to purchase food Thailand. by personal factors and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency percentage mean Standard Deviation. t-test ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelors degree a career as a private company and earn 30000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members 2) factors in deciding which foods to buy Thailands tourist arrivals showed an overall emphasis on a high level. Considering it was found that the side with the highest mean score. The product was inferior to the distributing channel price and average minimum promotion marketing 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age education sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to deter downloading of copyright music. The thesis is applied research and gathering data by quantitative method from the sample group that is 400 people who used to download illegal copyrighted music. The sample group determined by calculated formula of Cochran at 95% of reliance level. The research tool used in this thesis is an online questionnaire to enable analysis through “Descriptive Statistics” and “Inferential Statistics” Chi - square to test the difference and relationship of data. The findings show that there are 48% of male and 54% of female the majority of a sample group age is 24 - 30 years old at 50.2% 36.3% of a sample graduated from bachelor degree 75.8% are single 38.3% are students and 47.3% is given income less or equal 10000 baht per month. The results further show with a level of significance at 0.05 that the decision to prevent downloading of copyrighted music depends on Integrated Marketing Communications via advertising person public relations and online marketing. Therefore all related sections are able to apply this study to stipulate channel reaching the target efficiently.

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research. The research results revealed as follow: 1) Majority of the samples were female age between 31-35 years old single status tropically had bachelors degree average monthly income level 20001-30000 Baht per month own only one cat main reason for taking care cat to make friend. 2) Majority of the samples were focus on the quality of the cat product. Frequency of purchasing few times per week. Spend more than 500 baht per time. Decission making by themselves. The quatity of purchasing are uncertainty depend on the convenience and purchasing by themselves. The location of purchasing mostly in departmentstore or supermarke at pets department. 3) Marketing mix factors related with cat products consumer behavior were focus on purchasing frequency of purchasing expense of purchasing per time person who is involved quantity of purchasing chanal of purchasing on the statistical level significance of .05 except The place of purchasing frequenly are unrelated. The results of the Quantitative research: the most of opinion of opinion leader vender and consumer werw conform to quantitative research.