จำนวน Repository ( 107 )
ความพึงพอใจและประสิทธิภาพในการปฏิบัติงานของพนักงานบริษัท บริษัท อยุธยา แคปปิตอล ออโต้ ลีส จำกัด (มหาชน) (กรุงศรี ออโต้) ภายหลังการรวมกิจการเข้ากับธนาคารกรุงศรีอยุธยา จำกัด (มหาชน)
The purpose of this study was to investigate the influence of job satisfaction concerning the work performance of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto) employees after the merger. The sample consisted of 2468 employees of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto Personnel Department 2016). According to Krejcie and Morgan (1970) the samples used in the study were 331 who were asked to provide data through a questionnaire developed by the researcher. Its reliability regarding the Alpha value was .939 and the analysis of the respondents’ data frequency and percentage mean and standard deviation were applied. The analysis of data on the job satisfaction and Krungsri Auto employees’ performance relied on the inferential statistics while the hypothesis was tested by using multiple regression analysis and the results were as follows. The analysis of general education data of the population showed that most respondents were females between 31-40 years old with bachelors’ degrees and were in the entry-level positions for 1-5 years earning 15000 – 30000 Baht. It was found that Krungsri Auto employees’ the work motivation in the overall staff was very high. The highest was the aspect of the work characteristics followed by work success work responsibility work atmosphere salary and welfare and good governance which were all in high levels. However the acceptance aspect was in the moderate level. As for Krungsri Auto employees’ job satisfaction it was found that the satisfaction of employees in terms of the career security work atmosphere good governance salary and welfare were at high level. The job satisfaction on the policy and administration (X6) leadership (X11) opportunities and advancement (X4) relationships with colleagues (X8) and personnel acceptance (X5) could be written as raw score (B) and standard score (Bata) of the multiple regression equation used to predict the satisfaction of the personnel performance that influences the performance of the employees. After the merger Bank of Ayudhya was selected by using the predictive equation as the following raw score. = (Y) 1.138+.201 (X6)+.155 (X11)+.106 (X4)+.142 (X8) + .087 (X5) Suggestions for further research are as follows. 1. Executives should have a clear salary management policy adequate to ensure a stable working atmosphere and organizational commitment. 2. The organization should foster the motivation for better work performance. 3. The organization should ensure the employees’ confidence that after the business merging the employees will also have the same work stability recognized good working conditions and appropriate welfare for the performance.
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).
แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน
This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.
แนวทางจัดการศึกษาเชิงบูรณาการการเรียนรู้กับการทำงาน (WiL) สำหรับภาคอุตสาหกรรมการท่องเที่ยว
The purposes of this research were to study the education model and express the guidelines of education management of work-integrated learning (WiL) for tourism industry model. The research method was used by quantitative approach and qualitative approach by studying relevant approaches and theories including the synthesis of documents and researches. Data were collected by questionnaires in-depth interview and group discussion with target persons who are from academic institution business sectors and organization profession of tourism industry. The research findings showed as follows. First the highest level of learners’ work experience benefits and challenge of work-integrated learning (WiL) is to prepare the learners for work in the future. Secondly the key success factor of education management of work-integrated learning for tourism industry is to establish in education cooperation among academic institution business sectors and organization profession of tourism industry. In the part of the essence of educational cooperation is to develop the curriculum program together by providing the opportunity for learners to practice and work in business sectors in accordance with the authentic learning method and the authentic assessment as well. Moreover there should be sharing the experiential learning among instructors learners and experts from business sectors and organization profession of tourism industry to develop the appropriate and modern education management of work-integrated learning (WiL) for tourism industry model.
วิธีการจัดการความขัดแย้งของผู้บริหารสถานศึกษา โรงเรียนสังกัดกลุ่มกรุงเทพใต้
The objectives of this research were to: 1) study the conflict management methods of school administrators under South Bangkok School Group and 2) compare conflict management methods of school administrators classified by school administration experience and school sizes. The research populations were 58 school administrators under South Bangkok School Group. The research instrument was a five-scale rating questionnaire asking about conflict management methods of school administrators under South Bangkok School Group. The statistics for data analysis were frequency percentage mean standard deviation and compare mean difference by t-test and Analysis of Variance. In case of significant difference Scheffe method for pair test was used. The research revealed that 1) the conflict management methods of school administrators under South Bangkok School Group as a whole was at high level. Considering by methods found that they were all at high level arranging from high to low level were compromising smoothing confrontation withdrawal and forcing. 2) comparing the conflict management methods of school administrators under South Bangkok School Group classified by school administration experience as a whole found that there was no difference. Comparing by methods found that confrontation and smoothing were different at .05 level of significance. Classified by school sizes found that the conflict management methods were not different. 3) In depth interview of 12 school administrators concerning 5 methods of conflict management methods they advised that school administrators should have administration skill using appropriate methods for solving the conflict situation at occurring point and be fair to all concerned.