The aim of this research was to determine the effects of gender faculty and academic performance on the prevention of students to use to communicate on the Internet. Four hundred and thirty-three (male=225 and female=208) undergraduate students from 3 faculties including faculty of business administration and liberal arts science and agricultural technology and engineering in Rajamangala University of Technology Lanna Nan were used to fill in survey questionnaire. The results found that the gender had effected on the prevention oneself in the communication on the Internet. The male could prevent oneself more than female. In addition the student from engineering and science and agricultural technology could prevention oneself in the communication on the Internet more than faculty of business administration and liberal arts. However the academic performance had not affect on prevent oneself in the communication on the Internet. This study concluded that the prevention oneself in the communication on the Internet is affected by the gender and faculty but not the academic performance.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The objectives of this study were to (1) investigate entrepreneurs’ needs for preferable qualifications of trainees in the field of English for International Communication and (2) to compare those among entrepreneurs. The data were collected by using a sample consisting of 3 groups including government organizations private enterprises and self-employed business (nine organizations). The tool of this study was questionnaires for 3 topics including academic competence moral and human relationship. The results showed that the entrepreneurs’ needs were at high level to preferable qualifications of trainees in the field of English for academic competence moral and human relationship to increase their know ledge for developing themselves to work in organization honestly and to be friendly with other people and colleague in their work places respectively.In addition comparing needs for trainees’ preferable qualifications among government organizations private enterprises and self-employed business showed that there was no significant difference (P? 0.05). This study concludes that the entrepreneurs’ needs for preferable qualifications of trainees in the field of English for 3 groups were to increase their knowledge for developing themselves to work in organizations honestly and to be friendly with other people and colleague in their work places.

The purposes of the study were to study the need competency and to develop the competency in information and communications technologies of teachers. The samples were 363 teachers of Rajamangala University of Technology Isan and 70 trainees of experimental group. There were 4 stages of methodology: 1) Study the basic information in order to analyze the need 2) Study the competency of ICT to analyze 3 parts of competency which were knowledge skills and features needed 3) Development preparation and 4) Training course development. The Tools were the questionnaire the achievement assessments of pre and post trainings and the evaluation of the training. The results revealed as follows: The need in information and communication technologies of teachers in 9 aspects was at the high level. The teachers training achievement is significantly different at the level of 0.05. After training the achievement is higher than before regarding the training course expectation teachers are satisfied with this workshop training at the high level. For the suggestion it should be follow-up continuously after training.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.