จำนวน Repository ( 80 )

การตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรี
การตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรี

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

2560
การออกแบบเครื่องทอพรมไร้รอยต่อที่บังคับกระสวยด้วยรีโมทเพื่อพัฒนาผลิตภัณฑ์ ชุมชนเชิงพาณิชย์
การออกแบบเครื่องทอพรมไร้รอยต่อที่บังคับกระสวยด้วยรีโมทเพื่อพัฒนาผลิตภัณฑ์ ชุมชนเชิงพาณิชย์

The purposes of this research were to study a seamless carpet weaving by shuttle remote to develop communities of commercial products. Including studied the needed problems to use the seamless carpet weaving loom to be effective for responding the most demand of weavers and brought the data to analyze for prototype of a seamless carpet weaving loom by shuttle remote to develop communities of commercial products. As well as bring the knowledge transfer of technology to workshop. The research was experiment research by the field survey. There were 25 specific samples selected of hand carpet weavers in the lower northern district that were the carpet weavers group of Ban Huay Bong Tambon Ban Sao Muang district in Uttaradit province. The application developed into commercial products such as floor carpets and decorating carpet for various rooms. The results of this study found that the experiment to find the effective satisfaction of carpets weavers by hand weaving loom were as follows: The production can be woven carpets with maximum 3 meters width and 90 centimeters. It was the seamless carpet to satisfy quickly for customer demands in time. It was depending on the structure and complexity of the carpet design. The basic design can be woven faster than original for three times and seamless. In working can reduce the process to use workers to tend the traditional shuttle up to two times. In production costs were lower than industrial because it was produced in each time a lot to breakeven to open the loom. In treatments were easy to use and were not complicated in installation equipments with the shuttles remote control which using the shuttle tended to convert to chart in 220-volt and 12-volt battery etc. The power wheel drives in the channel on weft yarn back and forth for a time to charge the battery for an hour. This seamless carpet weaving loom forced by shuttle remote to develop communities of commercial products brought the basic of knowledge to develop the loom equipments patterns design and develop communities of commercial products in the future.

2560
ความผูกพันต่อองค์การของพนักงานธนาคารกสิกรไทย
ความผูกพันต่อองค์การของพนักงานธนาคารกสิกรไทย

The objectives were to: study organization engagement of Kasikorn Bank employees; compare personal factors with organization engagement of Kasikorn Bank employees; and study job satisfaction of employees with relationship to organization engagement of Kasikorn Bank employees. The questionnaire and test were used for compiling data. The frequency percentage mean standard deviation one-way ANOVA and Pearson’s Pearsons correlation with statistical significance at the level of 0.01 to 0.05 were employed for data analysis. The findings indicated that the majority of respondents aged between 21 and 30 years; their working years ranged between 1 and 5 years; their marital status was married; their average monthly income was 40001 Baht or more; and their position was unit chief. The different ages and working years affected different organization engagement. Meanwhile different marital status average monthly income and position did not differently affect to organization engagement. In addition job satisfaction had intermediate correlation with organization engagement of Kasikorn Bank employees and was at the same direction.

2560
The influence of aftersale service quality on trust, satisfaction and and loyalty of medical’s equipment business
The influence of aftersale service quality on trust, satisfaction and and loyalty of medical’s equipment business

The objectives of this research were (1) To study the influence of the after sales service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the aftersales service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on customer loyalty and (4) To validate the causal relationship model of the influence of aftersales service quality on trust customer satisfaction and customer loyalty of medical’s equipment business with empirical data. The variables in this investigation consisted of the following; aftersales service quality which consisted of the dimensions of (1) tangible; (2) reliability; (3) responsiveness ;(4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer loyalty as dependent variable.

2559
To compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe
To compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe

This study aimed to compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe which researcher was commissioned by the University for designing a position robe and academic robe. The sample used in this study was faculty / staff of 157 people and 143 graduate students using questionnaires as a tool for data collection. The statistics used in data analysis were percentage mean standard deviation. One-way analysis of variance and the difference is paired with Scheffe.The results showed that Most respondents in the status faculty / staff and a male. Range 31-35 years younger. The analysis compared the difference of satisfaction towards the service stores position robe and academic robe by position as Faculty / Staff and graduate were satisfied with the difference statistically significant at .05 with 11 items. Graduate satisfaction than faculty / staff with 8 items including: The exquisite tailoring. Stitches used sewing machine. Seam stitching successfully the quality of fabric mesh frieze with four branches prominently reasonable price size robe with the appropriate body and overall quality of the robe. For the other three sides by the faculty / staff satisfaction than graduates include the ease of glove management of the store and an overview of services tailor-robe. Teachers and graduates in each faculty satisfaction did not differ statistically significant at the .05 level. The results mentioned above are used to design and improve the design position robe and academic robe and to lead to tailor-made robe in the next year.

2558