The purposes of this research were : 1) to study the general information of the respondents and marketing mix factors 2) to study on purchasing behavior of fresh flowers from the invention business of consumers in Muang District Phuket Province 3) to study on relationship between general information of respondents and purchasing behavior of fresh flowers from consumer goods business in Muang District Phuket Province and 4) to study on the relationship between marketing mix factors and buying behavior of fresh flowers from the consumer invention business in Muang District Phuket Province. Samples were consumers living in Muang District Phuket and had purchased 400 fresh flowers from the invention business in Muang District Phuket Province. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that : 1) most of the consumers are female between 20 and 29 years old. Have a bachelors degree. Most of occupation is private business such as trade or general contractor. Average monthly income is about 20001 - 30000 Baht. Most of consumers are living in Phuket. Consumers emphasize to the factor of marketing mix. Overall and individual aspects are at a high level 2) Consumers have a reason to buy fresh flowers for use in ceremonial or important events. They choose fresh bouquet of flowers for a price range of 501 - 1000 baht. By buying about 2-3 times a year most consumers will buy red roses. Consumers often buy to congratulate others or make their own buying decisions 3) The relationship between the general information of the respondents viz sex age education level occupation income per month and habitat and behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level and 4) The relationship between marketing mix with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that product price and distribution channels have relationship but Marketing promotion does not have a relationship with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level.

The purposes of study were to needs of higher education for distance learning of bachelor’s degree in bachelor of home economics Faculty Rajamangala University of Technology Phra Nakhom. The study was a quantitative research were collected by the Survey Research The reseach instruments use questionnaires and attach a structured curriculum Faculty of Economics and Administrative System over the Internet. The Sample of high school students in Ratchaburi Provice.Selected by random sampling is 12 districts from 27 schools with sampling 30 student / school and 2 schools/ District the total sample is 360 people the analysis by analyzing the content (Content Analysis) and then sort Frequency (Frequency) and the percentage is conclusions The results of the study were as follows: Respondents Most of the women 65 percent are studying Mathayom 6 percent to 86.25 and 66.88 percent learning science – math of and a wish to pursue undergraduate up to 95 percent. And interest learning to distance learning with the internet system in home economics Graduate Faculty of Economics and Administrative 42.19 percent unwanted 57.81 percent. As a students studying math-science they can choose to study in the field of science – math in bachelor degree. The filed of business administration of home economics receive to high School Students all plans. The most student want to study in Formal Education. But they are also ready for learning to distance learning with the Internet system. And also that the Departrment of Business Economics is in need of more enterprises. If a graduate or transfer by a parallel course should have a modern flexible and consistent with the context of the learner. Register for free channels and teaching should via the Internet with modern media and effective. The cost of the program is 150000 baht The course of operating hours should be determined three days for 1 semester

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