This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาคุณลักษณะที่พึงประสงค์ของนักศึกษาครุศาสตร์อุตสาหกรรมที่ออกไปฝึกประสบการณ์วิชาชีพครู ในโรงเรียนช่างฝีมือทหาร ในปีการศึกษา ๒๕๕๖ โดยไปฝึกสอน ระดับประกาศนียบัตรวิชาชีพ แผนกช่างซ่อมบารุงเครื่องจักรกล ชั้นปีที่ ๒ จานวน ๙๐.คน เครื่องมือที่ใช้ในการวิจัยเป็นแบบสอบถาม การวิเคราะห์ข้อมูลใช้สถิติ ร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตราฐาน เพื่อพิจารณาตามระดับของคุณลักษณะที่พึงประสงค์ของนักศึกษาที่ฝึกประสบการณ์วิชาชีพครู ตามความคิดเห็นของสถานศึกษา โดยให้นักเรียนช่างฝีมือทหารแสดงความคิดเห็น ผลการวิจัยพบว่า ทั้ง ๔ ด้านได้แก่ ด้านการสอน ด้านบุคลิกลักษณะ ด้านคุณธรรมและความประพฤติอยู่ในระดับสูงและรองลงมาคือ ด้านวิชาการ อยู่ระดับปานกลาง

The purposes of this research were as follows : 1) to construct and find an efficiency of classroom action research on academic work development for teachers in Surin province as the 80/80 standardized criterion efficiency 2)to find the effectiveness index of classroom action research on academic work development for teachers in surin province 3)to compare pre-test scores and post-test score all lessons 4)to study the satisfaction of teachers after they join the class 5)to find the retention of the teachers after join the class in two weeks. The sixty teachers were area or simple random sampling selected from teachers on surin province this research conducted duringthe first semester academic year 2011-2012. 1) An efficiency of classroom action research on academic work development for teachers is surin province was 82.19/81.92 which higher than the 80/80 standardized criterion efficiency.2) The effectiveness index of classroom action research on academic work development for teachers in surin province was 0.7145.3) The results of the comparisons of pre-test scores and post-test scores all lessons were significantly different at 0.05.4)The results of the satisfaction of teachers among a classroom action research on academic work development for teachers among a classroom action research on academic work development for teachers in surin province was found to be a high Level(x=4.27).5) The retention of the teachers after join the class in two week was no significantly different at 0.05.

This pre experimental research was one group pretest-post test design. The research aimed to develop the students learning achievement to study learning process by research - base in conjunction with technique SCAMPER and to survey the treatment groupopinions about learning activities. The population consisted of a group of students enrolling in Research Methodology in the second semester in 2012. Before the experiment the learning styles of the treatment group were tested with Kolbs Learning Style Model and we found that the treatment group s learning style was Diverger. The data from testing styles of learning of the students was used to construct a set of activities by research - base in conjunction with technique SCAMPER. Then the students had to take a test with the achievement test constructed by the researcher before and after the experiment. The major research findings were that after the experiment the scores of the treatment group were significantly different at level 0.05 therefore; we concluded that the qualified set of the learning activities by research - base in conjunction with SCAMPER was able to develop the students learning achievement. In the part of learning process the technique SCAMPER was used to promote the students different views and ideas by asking questions which encouraged students to create their thinking systematically. In the students opinions about learning activities most of them strongly agreed with this technique which contributed to the thinking process and the systematic pursuit of knowledge.

This research collects detail of rooms and building located in Thewest Center Bangkok Commercial Center North Bangkok Center and Chotiwet Center of Rajamangala University of Technology Phra Nakhon. Collecting classroom usage by student such as number of student time consumed and room scheduled from the Registrar system. Collecting business room usage by staff and administrator emphasis on evaluated classroom utilization of fulltime student who register in the first semester and the second semester of academic year 2556 study time between 8.00-12.00 am. and 13.00-16.00 pm. on weekday according to MOE standard.