The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.

The research on the factors influencing demand in information technology skill development for the management of Halal food database of medium and small business enterprises in Thailand was aimed (1) to study factors influencing the needs to develop skills in using information and (2) to examine the consistency of the causal model with empirical data. The variables studied included the independent variable the availability of database industry and the connection to external organizations and the dependent variable the needs to develop skills in using information for the management of Halal food database of medium and small business enterprises in Thailand. Quantitative empirical research was conducted. The research instruments were questionnaires developed to collect data from 350 sample Halal food entrepreneurs. The statistics used in this study included the frequency percentage average standard deviation structural equation model and qualitative research. It was found that the model was well consistent with the empirical data. The Chi – Square (χ) value was 198.935 at the degrees of freedom (df) of 169 with the probability p-value equal to .057 and chi - square relative (χ22/df) of 1.177. The index of harmony (GFI) was equal to 0.951 and index root mean square of the remaining standards (SRMA) was 0.039 with the accuracy in estimating the parameters (RMSEA) equal to 0.025. In addition it was also found that that the variable of the availability of database industry and the connection to external organizations had positive impact on The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand. The findings suggest the entrepreneur to focus on variables such as the availability of database industry and the connection to external organizations which would lead to The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand

The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.

This research has a purpose. To study the perception level of the Faculty of Business Administration personnel on Internet news dissemination. This may affect the offense under the Computer-Related Crime ACT B.E. 2550 (2007). This research is quantitative research with the questionnaire. (Questionnaire) The samples were staffs of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon Bangkok. The researcher conducted several statistical analyzes including Frequency Percentage and Mean. The sample consisted of 60 people 22 men and 38 women 36.7% and 63.3% respectively. The age group was between 18-45 years. There were 30 and 25 respectively and there were 83 graduates in the masters degree 83.3 followed by doctoral degree and bachelors degree. Concluding that the 36-40 age group had the highest level of knowledge the average was 3.571429 followed by the 31-35 age group 41-45.46-50 51-55 respectively and the smallest group. In the age range of 21-25 the mean is 2.809524 and the level of separation is based on the degree. Masters degree has the highest cognitive level of 3.425714 followed by undergraduate level. And the lowest degree is the diploma level.

The special project on bouquet arrangement made with para rubber is designed with an objective to study the invention of bouquet arrangement made with para rubber and satisfaction of the targeted group on bouquet arrangement made with para rubber . The researchers made a study and collected related information before making the design on bouquet arrangement made with para rubber for three models and presented to 7 experts for selection of the most suitable bouquet arrangement made with para rubber comments to prepare the conceptual model. The product was made and presented to survey the satisfaction of the targeted group of 50 persons with the questionnaires. Then the data were analyzed with frequency statistics percentage and average and presented in the table supporting the analytical article as follows. 1. Most experts selected Conceptual Model 1 because it was beautiful with appropriate balance proportion for preparation of the bouquet arrangement made with para rubber and Prachamyam design was suitable to Feung (flower string) and Uba (garland) due to the elegance and fineness of the materials employed. 2. For the satisfaction of the targeted group on the bouquet arrangement made with para rubber it was found that for the product the targeted group was satisfied with the color of the bouquet at the highest level with the average of 4.54 for the utility the satisfaction on value added to para rubber was at the highest level with the average of 5.00 for the price the satisfaction on the price of 5001 baht and above was at the highest level with the average of 4.30 and for the distribution premise the satisfaction on distribution at Chatuchak market and shops for monk’s items was at the highest level with the average of 4.36.