The research aimed to study the further study needed at diploma degree and bachelor degree and to investigate the haracteristics of graduates in diploma degree and bachelor degree in accordance with business Enterprises needs. The populations were 1170 of the third -year diploma students in Home Economics Arts and Commercials Program from vocational schools under the Department of Vocational Education 297 of the second year diploma students from educational institutions under Rajamangala Institute of Technology Ministry of Education 1050 of the second year diploma students from educational institution under the Department of Vocational Education 1170 of the upper secondary school students from educational institutions under the Department of Elementary Education Ministry of Education and 146 enterprises. The research instrument was the questionnaire concerning further study needed by students and business enterprises needs in graduates. The data analysis was perfornled by frequency count percentage and mean. The major results were as follows: 1. Further study needed by the third year diploma students 1.1 The needs of diploma students for further study in Home Economics Arts and Commercials program were mostly found the 17 year-old female ones. 1.2 The needs of diploma students for further study in Home Economics program were in Food and Nutrition Administrative Home Economics and Home Economics Communication Arts respectively. The needs of diploma students for further study in Commercials program were in Business Computer and Packaging Design respectively. The needs of diploma students for further study in Arts program were in Packaging Design and Business Computer respectively. 1.3 The needs of bachelor students for further study in Home Economics program were in Food and Nutrition Food and Nutrition-Food Product Development and General Home Economics-Art and Craft Business respectively. The needs of bachelor students for further study in Commercials program were in Infonnation Technology and Hotel Program respectively. The needs of bachelor students for further study in Arts program were in Industrial Product Design and Packaging Design respectively. 2. Further study needed by the second year diploma students 2.1 The needs of diploma students for further study in Home Economics Arts and Commercials program were mostly found in the 18 year-old female ones. 2.2 The needs of diploma students for further study in Home Economics program were in Food and Nutrition-Food Product Development General Home Economics-Art and Craft Business respectively. The needs of diploma students for further study in Commercials program were In Infonnation Technology Industrial Product Design and Clothing and Textiles respectively. The needs of diploma students for further study in Arts program were in Industrial Product Design Clothing and Textiles and Information Teclmology respectively. 3.Further study needed by the upper secondary school students 3.1 The upper secondary school students were mostly the 17 year-old female ones. 3.2 Further study needed at diploma degree by the upper secondary school students was found in Business Computer the most. Food and Nutrition. Industrial Product Design Clothing and Textile Home Economics Administration and Home Economics Communication Arts were found less respectively. Further study needed at bachelor degree by the upper secondary school students in Food and Nutrition Food and Nutrition-Food Product Development Industrial Product Design and Information Technology were found respectively. 4. Business enterprises needs in graduates 4.1 Entrepreneurs were mostly managers in service business enterprises. 4.2 Business enterprises needs in diploma graduates in Food and Nutrition was found the most. Business Computer Clothing and Textile Home Economics Administration and Industrial Product Design were found less respectively. Business enterprises needs annually in Food and Nutrition and Home Economics Administration were found the most. 4.3 Business enterprises needs in bachelor graduates were in Hotel Program Food and Nutrition InfoDl1ation Technology and Food and Nutrition-Food Product Development respectively Business enterprises needs annually in Hotel Program Food and Nutrition and General Home Economics were found the most. 4.4 Desirable characteristics of graduates needed by business enterprises were to be academically expert vocationally expert English literacy specialists and computer literacy respectively. Special characteristics of graduates needed were to be responsible honest friendly creative and leadership respectively.

The purpose of this study was to study and compare executives satisfaction on the characteristics of graduates in faculty of engineering at Rajamangala University of Technology Phra Nakhon in 3 aspects: Academic Ethics and Professional Characteristics. The executives were classified by gender age type of enterprises type of business size of enterprises and major subjects of graduates. The samples in this research were 56 executives. The study participates selected by Stratified random sampling. The 40 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t -test for dependent sample t -test for independent sample F -test and LSD analysis were statistical method to analyze data. The results were as follows: 1.Executives satisfaction on the characteristics of graduates in each aspect and all aspects were at the high level. 2.Executives expectancy on the characteristics of graduates in each aspect and all aspects were at the high level. 3.There was no significant difference for executives satisfaction on the characteristics of graduates in each aspect and all aspects between male and female executives. 4.There was no significant difference for executives satisfaction on the characteristics of graduates in all aspects. Considered in each aspect it was found that there was significant difference in executives satisfaction with Academic at the 0.05 level among executives in different age. 5. There was no significant difference for executives satisfaction on the มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร (5)characteristics of graduates in all aspects. Considered in each aspect it was found that there was significant difference in executives satisfaction with Ethics at the 0.05 level among executives in different type of enterprises. 6.There was no significant difference for executives satisfaction on the characteristics of graduates in each aspect and all aspects in different type of business. 7.There was significant difference for executives satisfaction on the characteristics of graduates in Professional Characteristics and all aspects at the 0.05 level among executives in different size of enterprises. 8.There was no significant difference for executives satisfaction on the characteristics of graduates in all aspects. Considered in each aspect it was found that there was significant difference in executives satisfaction with Academic at the 0.05 level among executives in different major subjects of graduates.

The purpose of this research was to study satisfaction level characteristic of graduates expectation and compare satisfaction of Enterprises to graduates in Faculty of Architecture at Rajamangala University of Technology Pra Nakhon. The graduates five skills considered in this study were communication skill learning skill analytical skill ethic skill and technical skill. The sample group selected by a definitely random selection consisted of 30 employer of graduates of Faculty of Architecture who graduated in B.E. 2548. The tool used in this research was questionnaire and the data were analyzed by percentage means standard error of the mean paired-sample t-test independent samples t-test and one-way ANOVA based on the five skills. The research results showed that the expectation of Enterprises to graduates was high level at all skills by the average was 3.90. While the results of satisfaction of Enterprises to graduate was medium level at all skills by the average was 3.36. However the comparative results of satisfaction showed that most skills of the satisfaction are different but the sex of employer type of Enterprises and size of Enterprises was significantly different at level 0.05. Except the age of employer and type of business was not significantly different at level 0.05. The most important reason of Enterprises to employ the graduate was knowledge and competency. The first skill that the employers need was technical skills.

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

This research is a quasi-experimental research. The objectives 1) to study the product branding strategy branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website brand and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website brand and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website brand and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual brand and commercial reed product marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags the products have been developed to meet the needs of people in Bang Sa Kao community Laem Sing Chanthaburi and the Kaem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao Laem Sing Chanthaburi and Khem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community creating products reed fibers at Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok 5) There is a manual for using the marketing planning website advertising distribution the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.