The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

Thailand has become a member of the Association of South East Asian Nations (ASEAN) which aims to stimulate economic growth social progress sociocultural evolution and also cooperation among its members. The main goal of ASEAN Economic Community (AEC) is to transform the region into a single market and production base to become more stable and prosperous. Hence in order to prepare ourselves to the changes in a very near future it is essential to encourage and support students to improve their working skills and knowledge to enter the ASEAN community confidently. In order to examine on the acknowledgement and the preparation in terms of working skill for ASEAN undergraduate students in the first year of Food Service Industry Program were chosen by using purposive sampling. Fifty-five questionnaires were collected. The result shows that most of the students at 75.47 percent are female 52.83 percent of them are eighteen years old and 43.39 percent use internet regularly. The evaluation on students’ knowledge capability and working experience which are considered to be beneficial for entering the ASEAN community shows that most of the students are very well prepared in both personality and potential. Moreover the majority are also very well educated about ASEAN in terms of economic growth social progress sociocultural evolution. The research also analyzed on the differences on gender of the students and channel of the resources about ASEAN that may have an impact on their knowledge and potential. The result shows that there are no significant differences between each gender and channel (P ≤ 0.05).

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

The purposes of this research were to (1) study the needs of teachers and students in Secondary Education Service Area Office 11 in English instruction using mobile electronic devices (m-Learning) and (2) to develop the model of English language instruction using mobile electronic devices (m-Learning) for Upper Secondary Students in Secondary Educational Service Area Office 11. The samples were 222 teachers and 394 students taken from Secondary Educational Service Area Office 11 using a Taro Yamane’s formula with the significant level of .05. The research procedure was divided into two phases. Phase one was the study of the needs of teachers and students in teaching and learning using mobile electronic devices two sets of questionnaires; one set for teachers and one set for students were used to collect data. A model of English instruction using mobile electronic devices was created in this phase. Phase two was the verification of the developed model by the experts. A verification form was used to collect data. Data were analyzed through mean and standard deviation. The research findings were as follows:

This study aimed to compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe which researcher was commissioned by the University for designing a position robe and academic robe. The sample used in this study was faculty / staff of 157 people and 143 graduate students using questionnaires as a tool for data collection. The statistics used in data analysis were percentage mean standard deviation. One-way analysis of variance and the difference is paired with Scheffe.The results showed that Most respondents in the status faculty / staff and a male. Range 31-35 years younger. The analysis compared the difference of satisfaction towards the service stores position robe and academic robe by position as Faculty / Staff and graduate were satisfied with the difference statistically significant at .05 with 11 items. Graduate satisfaction than faculty / staff with 8 items including: The exquisite tailoring. Stitches used sewing machine. Seam stitching successfully the quality of fabric mesh frieze with four branches prominently reasonable price size robe with the appropriate body and overall quality of the robe. For the other three sides by the faculty / staff satisfaction than graduates include the ease of glove management of the store and an overview of services tailor-robe. Teachers and graduates in each faculty satisfaction did not differ statistically significant at the .05 level. The results mentioned above are used to design and improve the design position robe and academic robe and to lead to tailor-made robe in the next year.