The aim of this research was to determine the effects of gender faculty and academic performance on the prevention of students to use to communicate on the Internet. Four hundred and thirty-three (male=225 and female=208) undergraduate students from 3 faculties including faculty of business administration and liberal arts science and agricultural technology and engineering in Rajamangala University of Technology Lanna Nan were used to fill in survey questionnaire. The results found that the gender had effected on the prevention oneself in the communication on the Internet. The male could prevent oneself more than female. In addition the student from engineering and science and agricultural technology could prevention oneself in the communication on the Internet more than faculty of business administration and liberal arts. However the academic performance had not affect on prevent oneself in the communication on the Internet. This study concluded that the prevention oneself in the communication on the Internet is affected by the gender and faculty but not the academic performance.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The objectives of this study were to (1) investigate entrepreneurs’ needs for preferable qualifications of trainees in the field of English for International Communication and (2) to compare those among entrepreneurs. The data were collected by using a sample consisting of 3 groups including government organizations private enterprises and self-employed business (nine organizations). The tool of this study was questionnaires for 3 topics including academic competence moral and human relationship. The results showed that the entrepreneurs’ needs were at high level to preferable qualifications of trainees in the field of English for academic competence moral and human relationship to increase their know ledge for developing themselves to work in organization honestly and to be friendly with other people and colleague in their work places respectively.In addition comparing needs for trainees’ preferable qualifications among government organizations private enterprises and self-employed business showed that there was no significant difference (P? 0.05). This study concludes that the entrepreneurs’ needs for preferable qualifications of trainees in the field of English for 3 groups were to increase their knowledge for developing themselves to work in organizations honestly and to be friendly with other people and colleague in their work places.

The purposes of the study were to study the need competency and to develop the competency in information and communications technologies of teachers. The samples were 363 teachers of Rajamangala University of Technology Isan and 70 trainees of experimental group. There were 4 stages of methodology: 1) Study the basic information in order to analyze the need 2) Study the competency of ICT to analyze 3 parts of competency which were knowledge skills and features needed 3) Development preparation and 4) Training course development. The Tools were the questionnaire the achievement assessments of pre and post trainings and the evaluation of the training. The results revealed as follows: The need in information and communication technologies of teachers in 9 aspects was at the high level. The teachers training achievement is significantly different at the level of 0.05. After training the achievement is higher than before regarding the training course expectation teachers are satisfied with this workshop training at the high level. For the suggestion it should be follow-up continuously after training.

The objectives of the research to gain an understanding of satisfaction feedbacks and needs of the users of knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon as well as to develop a proper knowledge management website. This research is a survey-based research which questionnaires are used as research tools. The research sampling consists of 256 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA LSD chi-square and multiple regression analysis. The research findings are as follow: 1. Different demographics of the target group do not make much difference in satisfaction level. Factors such as sex status within the faculty age education monthly income and communication devices used do not effect user satisfaction. This fact does not correspond with our assumption. However there are some aspects that coincide statistically with our other assumptions for example age effects satisfaction level of website design while education effects satisfaction level of data utilization. 2. The access of knowledge management website is related to the utilization satisfaction. The relationship can be explained as follow: The access frequency of the Faculty of Mass Communication Technology’s knowledge management website has the maximum correlations of 10 while picture has 4 correlations which are device used for website access internet usage location usage time and access frequency of the website. Feedbacks and needs for website development has the maximum correlations of 4 in term of access frequency. In-depth knowledge has the maximum correlations of 2 in term of website development which are internet usage experience and access of knowledge management website. 3. Knowledge of the target group relates to the satisfaction feedbacks and needs of the knowledge management website development which can be explained as follow: Opinions and satisfaction in knowledge management site • Best Equation y = 1.457 +0.332 (faculty knowledge) +0.259 (knowledge attention) • Standard Equation ZY = 0.346 Z(faculty knowledge) + 0.264 Z(knowledge attention) Opinions and needs in the development of knowledge management site • Best Equation y = 1.391 +0.379 (faculty Knowledge) +0.235 (knowledge attention) • Standard Equation ZY = 0.386 Z(faculty knowledge) + 0.234 Z(knowledge attention)