A study of the representation of masculinities in GM magazine advertisement in Thailand is a qualitative research. This study aims to (i) explore the cultural power dynamics that articulate the formulation of Thai masculinities and (ii) to investigative the themes of Thai masculine representations that represented in the Thai society. This study is a qualitative research. As a result the transnational/capitalist masculinities are the global hegemonic form of masculinities that articulates the local forms of Thai masculinities found in the GM advertisement magazines from 2013 to 2017. By which due to the global cultural flow of Neoliberalism that influences the local Thai consumer culture shaping the Thai ideal masculine forms to appealing consumers to make a purchasing decision. As can be seen from the prevalence of the stereotypes of men that portray in the advertisements. Alongside this there are eight themes of masculinities found in this study. There are such as (i) Hedonistic Man (ii) the Successful Capitalist Professional/Working Man (iii) Domestic Patriarchy (iv) Self-Care/Anxiety Man (v) Loyal Man (vi) Ageing Man (vii) Social Responsible Man and Unreliable Man.

Changing in the present era led Rajamangala University of Technology Phra Nakhon needed to emphasize on its policies to comply with the national policy related to the creative ideas for the development of innovations internet learning forming Smart Farmer & Smart Startup and the specialist labors. Thus this was for the Thai society to step into the “innovation driven economy.” In response to the national policy it aimed at the university development toward basic changes in persons and organization adjustment to become university 4.0 together with the academic line to answer for the needs of problem solution and develop to become equivalent with other universities. According to this significance the researcher interested to study on the relationship among transformational leadership the follower’s adjustment and the follower’s performance. The research objectives were 1) to study on the relationship between the transformational leadership and the follower’s adjustment and; 2) to study on the relationship between the follower’s adjustment and the follower’s performance. Thus this would be used as the guideline to develop the administrative tasks in the organization and any units for the effectiveness and efficiency. This quantitative research adopted questionnaire as the research instrument. Data was collected from 270 samples. Data analysis was done through the use of CFA to seek for the relationship of the variables and the hypotheses were tested by the Structural Equation Modeling: SEM. The result of the research shows that transformational leadership with ideology forming inspiration intellectual stimulation and individual consideration had lesser than 5 p-value in all aspects. Thus it can be concluded that all 4 forms of the transformational leadership had the positive relationship with the follower’s adjustment while the follower’s adjustment also had the positive relationship with the follower’s performance. Therefore according to the research results the organization leader shall forsee and aware on the significance of leadership in form of leader with ideology vision ability in emotional management and good ethic motivated for the work inspiration forming attitude and stimulate the soul of followers to have creative ideas and new innovations amid the condition of changes in the present era.

This research is the development of the knowledge base on local textiles of northern Thailand by using multimedia for lifelong learning. The aim is to study compile and gather information of local cloths in northern Thailand. Develop a knowledge base by using multimedia on the local textiles of northern Thailand for lifelong learning and transferring knowledge and disseminating the knowledge base on northern Thai fabric by using multimedia for lifelong learning to the community. The research team proceeded to gather primary knowledge from the roots of the researchers who are interested in the local woven fabric. Therefore proceeding further knowledge in the upper reaches from literature reviews Including from field trips for data collection through in-depth interviews with important people Interviewing people who have knowledge about social context community local weaving characteristics weaving characteristics name of pattern type of fabric weaving technique of local textiles in northern Thailand in 9 provinces as well as studying primary data from textbooks textbooks and technical documents and in the internet. Thus the research shown that into 3 parts which are 1. Ethnic groups of Northern Thailand 2. Local woven fabric in northern Thailand and 3. Woven process and pattern. After that the knowledge library was developed by using multimedia on the local textiles of Northern Thailand for lifelong learning. This research can summarize the results in the form of a written description showing that the northern region of Thailand in the past was the Lanna Kingdom area. In the area of Xishuangbanna Before moving to the north of Thailand including the Tai Lue Tai Kheen Thai people Tai Yai people Meng (Mon) Lua people villages scattered throughout the highlands of the Lanna region such as Karen (Pak Kahen M) Mien (Yao) Hmong (Meo) Akha (Akha) Lahu (Mso) Lisu. In addition there are some groups in the Lanna fringe such as Khmu Labri (Tong Lueang). Each ethnic group has its own unique style especially Common skirt Has the same basis with the resin head the resin body and the resin tip but each part is not woven differently Have different colors Some ethnicities have a section called Lep which is the part that the weaver often weaves to keep the thread as for knowledge transfer. The research created a book Local woven cloth consists of videos from local knowledge sources and digital documents and to make the transfer of knowledge more complete Therefore held a forum and exhibition on the topic primary fabric of Lanna Kingdom as a medium for those interested in Local woven fabrics in the Lanna Kingdom of Thailand attended. Exchange ideas from various sources of knowledge from the research. While also receiving multimedia for lifelong learning from the inquiry regarding the satisfaction of the participants. The Keynote speakers are interesting and event condition caused the interest in the knowledge content that used to organize the exhibition. Overall the work is most satisfied.

This article aims at reviewing literature and supposing the hypotheses that present a conceptual framework of a causal relationship model of factors influencing the development of local administrative organizations into high performance organizations in Thailand. From the literature reviews some important points to be tested were found as follows: 1. The compositions of local administrative organizations development into high performance organizations consisted of 6 factors: 1) Total Management Quality; 2) Openness and Action Orientation; 3) Long-term Orientation; 4) Local Innovation Continuous Improvement and Renewal; 5) Quality of Human Resource Management System and 6) Readiness for Change of local Personnel. 2. The causal relationship model of factors influencing the development of local administrative organizations into high performance organizations are as follows: 1) Transformational leadership has a positive direct effect on high performance local administrative organizations; 2) Organizational culture has a positive direct effect on high performance local administrative organizations; 3) Organizational structure and design have a positive direct effect on high performance local administrative organizations and 4) Transformational leadership has a positive indirect effect on high performance local administrative organizations through organizational culture and organizational structure and design. This framework can be used to study and test against empirical data.

Border crossing trade can an important role in the competitiveness of Thai products in neighboring countries as Thailand has a geographical advantage that connects with neighboring countries making border trade an important part of generating revenue for the country. Thailand - Malaysia border trade study showed that the transit process took a long time resulting in a waiting truck at the checkpoint causing traffic jams and the congestion and congestion of the customs. As a result the average waiting time of the system takes up to 264.19 minutes per trip and transportation cost from 7141.87 baht per trip by reducing the waiting time from the process to 13.41 minutes per trip it was found that the transportation cost was 6975.16 baht per trip (Decrease of 166.71 baht). Reduction the transportation costs and waiting times enhance the potentiality and the competitiveness of border crossing