This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.

The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.

This study focuses on the required characters of the graduates from travel Industry by studying the 3 main groups of personnel of travel industry personnel of hotel and directors of tourism offices at Tourism Authority of Thailand both domestic and international. The results from 426 samples are being analyzed by F-Test at significant level 0.05. The study shows that required characters depend on types of organization agree that developments in ethics life and careers are needed for the travel industry. The students in travel Industry. Moreover the instructors and lecturers should have real experience on the topics and should train the students to be more creative and ready for the self development. The teaching concepts should pay more attentions on quality with more field experience. T!le emphasis on service minded is also recommended.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.

The global tourism industry has been slow to respond to major environmental changes and critical conservation needs of the 21st. The Balinese industry is no exception. It is poorly equipped to deal with environmental change. But it is critical that it does so. The industry is dependent on a high quality and sustain environment. It is time for the industry to invest in skill and competencies to underpin sound environmental management. As the famous tourist destination in the world Bali tries to create traditional knowledge based ecotourism concerning with the government planning in 2009 about creative economic because by these activities ecological cultural and economic sustainable can be expected.