This research was aimed to develop criteria for quality evaluation of OTOP products of 5 types; namely food product beverage product cloth and costumes product utensils decoration and souvenirs product and herbal product. Which is not food Then the developed criteria were used as a quality evaluation form for OTOP products in interactive system on website. The usability of the system was tested by 72 persons in the group of OTOP product entrepreneurs and 96 persons in the group of customers. The results from the development of 5 types of criteria for product quality evaluation showed that: the criteria for food product consisted of 282 items; beverage product consisted of 41 items; cloth and costumes product consisted of 47 items; utensils decoration and souvenirs product consisted of 27 items and herbal product which is not food consisted of 77 items According to the usability tested by the entrepreneurs it was found that the effectiveness of usage was at the highest level. As for the usability tested by the customers it was found that the effectiveness of usage and the learnability were at the highest level.

The purposes of this study were to examine the teaching efficiency of instructors of Rajamangala University of Technology Phra Nakhon North Bangkok Campus in six Factors such as Knowledges Teaching Using of teaching aids Personalities the Relationship between Instructors and Students and Assessment. The sample included 334 Bachelor Degree Students of Rajamangala University of Technology Phra Nakhon North Bangkok Campus of the academic year 2005. The variables were studied and classified into vocational staffs and General Education Staffs. The data was collected using a five-point Likert type questionnaire. The questionnaires were distributed to the samples and 100 per cent were returned. The mean standard deviation and t-test were Statistical methods applied it was fond that the ottal efficiency of instructor teaching in six factors : Vocational and General Education staffs were high for each item it was implied that the teaching efficiency of Vocational Staffs were high: but that of General Education Staffs were averaged i item 4 : Reviewing and item 5 ; Summarizing. The total efficiency of instructors teaching in 6 aspects suggested that they were significantly over rveraged at .01 level. The total efficiency of instructor knowledge were significant different at .01 lever. for each item ti was found that they were significantly different at .01 lever in item 2 Example giving item 3 Question answering and item 5 : lmplications. The total efficiency of instructors teaching were significant different at .01 level. for each item it was found that they were significantly different at .01 level in Teaching Factor ; item 1 : Student questioning and answering item 2 : Teaching by seguential order item 4 : Reviewing Item 5 : Summarizing item 6 : Appropriated teaching pedagogy item 7 Adaptation of Teaching approach. The total efficiency of instructors teaching media was significantly different at .01 level. For each item found that it was significantly different at .01 level in Teaching Media Factor; item 1 : Suited for the students abilities and knowledge item 2 : interesting and modern media item 3 : Media Preparation and item 6 :The media assisting students to understand the lessons. The total efficiency of Relationship between Instructors and Students was significantly different at .01 level For each item it was found that they were significantly different at .01 level in Relationship betweeen Instructors and Students factor ; as in item 2 : Students name Membering item 3 : Students Knowledge follow up and item 5 : Students Counselling. For the efficiency of instructors Personality and Assessment Factor there was no different by totally and each item

The objective of this research was to study the foreign tourists’ attitude and using service behavior to Hip Hotel in Bangkok Metropolitan Area. The results of this research were as follows: tourists with different demographic factors affected different tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Value and lifestyles correlated with tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Tourists’ attitude towards the service and marketing mix could forecast intentional repurchase at a 0.05 and 0.01 statistically significant levels. The perception of service correlated with intentional at 0.01 statistically significant level. Tourists’ behavior correlated with intentional repurchase at 0.05 and 0.01 statistically significant level.

The purposes of this study were to study the level of student’s opinion toward the factors supporting the student’s self-discipline to study the level of the student’s self-discipline to study the factors related to student’s self-discipline and to study the factors supporting the student’s self-discipline at King Mongkut’s Institute of Technology Ladkrabang. The results of study were found that the student’s opinions towarded the four factors supporting the student’s self-discipline were at high level (X = 4.03) the student’s self-discipline in five aspects was at high level (X = 3.89). Four factors consisting of the student the family the institute and the teacher had positive relations with the student’s self-discipline. The factors about teacher student and family could predict the student’s self-discipline at 0.01 significance level. And 3 factors could predict the student’s self-discipline at 36.9%.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.