The purpose of this study was physical and chemical analysis of watermelon seeds (waste) the markets Study of optimize replacing watermelon seeds (waste) by peanuts in thai foods process and consumer acceptability indicated of products. Result showed that physical and chemical analysis of watermelon seeds (waste) the markets as follows : Aw =0.37±0.06 L* a* b* value 60.88±0.13 10.65±0.05 and 41.02±0.06 respectively and moisture content 1.19% protein content 10.97% fat content 0.22% crude fiber content 6.48% ash content 3.26% and carbohydrate content 77.88%. Result showed that the best formula was mussaman curry was replacing watermelon seeds (waste) by peanuts 100%. Product have orange yellow colour be similar to product in markets and less than fat content 1.65 times protein content and ash content more than 1.59 2.65 respectively.The shelf life meagerly 2 months and consumer acceptability like moderately mussaman curry powder and mussaman curry product. Result showed that the best formula was kao tung na tang crispy rice sticks and shrimp dipping replacing watermelon seeds (waste) by peanuts 100%. Product have orange yellow colour more than product in markets. And more than fiber content and protein content 1.31 1.51 times less than fat content and ash content 1.24 1.32 respectively. The shelf life meagerly 2 weeks and consumer acceptability like moderately product. Result showed that the best formula was panaeng curry powder replacing watermelon seeds (waste) by peanuts 100%. Product have bright orange colour. The shelf life meagerly 4 months and consumer acceptability like very much product. Result showed that the best formula was sai kow griep pag mor replacing watermelon seeds (waste) by peanuts 100%. Product have dark brown more than product in markets. And less than moisture content fat content and fiber content 2.17 6.61 and 6.46 times more than carbohydrate content and ash content 68.24 4.10 respectively. The shelf life at -18 ๐C and consumer acceptability like moderately product.

The survey research aimed to: 1) study the levels of self-development needs in preparation to enter AEC; 2) make a comparison of the students’ needs levels in aspects of personal data; and 3) propose appropriate forms of activities to be used in the development. The subject obtained through stratified random sampling consisted of 321 first-fourth year undergraduates of the Faculty of the Home Economic Technology Rajamangala University of Technology Phra Nakhon. The tool was a questionnaire. To analyse data the frequency percentage mean standard deviation t- test and ANOVA were used. The results were as follows: 1) The overall level of self-development needs was high ( X = 3.75). The needs for selfdevelopment in line with the Thai Qualifications Framework for Higher Education were high ( = 3.89). Moreover the level of needs conforming to Thai Graduate Preferable Qualifications for the ASEAN Community was moderate ( X = 3.46). 2) There was no statistically significant difference ( p<0.05) of the self-development needs level when genders educational levels or academic performances were considered 3) As for the activities it was rated best to use training for the development of cognitive skills numerical analysis communication and information technology skills domain of psychomotor skills and knowledge on ASEAN Community rules and regulations; lecturing for knowledge on ASEAN Community rules and regulations; study touring for knowledge development; camping for ethics and moral interpersonal skills responsibility and language skills; and student inter institutional exchanging for neighbouring countries knowledge development.

The purposes of this study were to investigate problems regarding the use of enterprise resource planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon and obtaine the results of the study as suggestions according to their personal data. The samples were 92 ERP users working in different departments based in Rajamangala University of Technology Phra Nakhon drawn from purposive sampling. The data were collected from a set of questionnaires and analyzed by the percentage frequency distribution percentage standard deviation (SD) t-test One-Way Analysis of Variance and the analysis of pairs applying Sheffe’s Method. The findings were revealed as follows. 1. The level of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon was in the average level. 2. The analysis of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon varied in their education levels study fields experiences using ERP the number of ERP trainings was not different at 0.05 statistical significance in the overall. 3. The analysis of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon varied in their experiences and job responsibilities using ERP the number of ERP trainings was different at 0.05 statistical significance in the overall.

The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values emotional perceived values and trust on customer satisfaction; (3) To study the influence of trust and customer satisfaction on word-of-mouth; (4) To study the influence of trust and customer satisfaction on revisit and (5) To validate a causal relationship model of influence of price perceived values and emotional perceived values on trust customer satisfaction word-of-mouth and revisit of SF cinema city in Bangkok with empirical data. The variables in this investigation consisted of the following: price perceived values and emotional perceived values as the independent; trust and customer satisfaction as mediating variables; and word-of-mouth and revisit as a dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 520 customers of SF cinema city in Bangkok. Statistics used in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 288.293; Degree of freedom = 256; p-value = 0.081; Relative Chi-square (2/df) = 1.126; Goodness of Fit Index (GFI) = 0.965; Adjusted Goodness of Fit Index (AGFI) = 0.933; Comparative Fit Index (CFI) = 0.999; Standardized Root Mean Square Residual (SRMR) = 0.055 and Root Mean Square Error of Approximation (RMSEA) = 0.016. It was also found that (1) Price perceived value had a positive and direct influence on trust; (2) Emotional perceived value had a positive and direct influence on trust; (3) Price perceived value had a positive and direct influence on customer satisfaction; (4) Emotional perceived value had a positive and direct influence on customer satisfaction; (5) Trust had a positive and direct influence on customer satisfaction; (6) Trust had a positive and direct influence on word-of-mouth; (7) Trust had a positive and direct influence on Revisit; (8) Customer satisfaction had a positive and direct influence on word-of-mouth and (9) Customer satisfaction had a positive and direct influence on revisit. On the basis of these findings the researcher recommends that SF cinema city in Bangkok more fully focus on price perceived value and emotional perceived value to deepen the trust customer satisfaction word-of-mouth and revisit.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.