Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

The objectives of this research are to study marketing mix factors of banana flour in bakery business to study organizing factors of banana flour in bakery business and to provide them marketing guidelines of banana flour in bakery business. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research composed of 196 bakery business with 100% response rate. The results were as follows : The marketing mix factors of banana flour in bakery business in price place product and promotion were at high level respectively. The organizing factors of banana flour in bakery business in buying center environment organization and individual participants were at high level respectively. Recommended marketing guidelines the marketing of banana flour in bakery business are providing features and benefit of banana flour on the packaging label for a better understanding setting the price of banana flour pricing banana flour over the dough to add more valve distributing banana flour to bakery store and related using marketing online to promote banana flour creating a long term plan for a stronger banana flour market and studying organizational structure of bakery business by focusing on purchasing authority.

The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.

The objectives of this research are to propose a linear mixed model (LMM) for spatial time series with a seasonal component to apply the proposed model to monthly rubber yields in southern provinces of Thailand to forecast rubber yields in southern provinces of Thailand and to compare the performance of the proposed model to the Holt-Winters Additive Exponential smoothing model (Holt-Winters ES) and the seasonal autoregressive integrated moving average model (SARIMA). The proposed model is a linear mixed model (LMM) with spatial effects following a conditional autoregressive model (CAR model). Seasonal dummy variables and Fourier terms are two methods used to account for the seasonal effects. A Bayesian method is used for parameter estimation. The estimated monthly yields are used to forecast the monthly rubber yields. The dependent variables are the monthly rubber yields in each province. The effects considered are spatial effects heterogeneity effects and seasonal effects. The data are secondary data at a provincial level. The results show that the effects influencing on the amount of rubber yields are spatial heterogeneity and seasonal effects. The proposed model with sesonal dummy variables is the most appropriate model copared to the LMM with Fourier sesonal effects Holt-Withers ES and SARIMA. The mean absolute errors (MAE) are smallest in both model fitting and model validating parts. The proposed model with sesaonal dummy variables should be the first consideration for forecasting spatial time series with a seasonal component.

The purposes of the study were to investigate Bangkok Bank PCL service standard development in three different areas: 1) Bangkok Bank PCL service standard 2) Bangkok Bank PCL Marketing Mix 3) Bangkok Bank PCL satisfaction. 300 samples of the Bangkok Bank PCL users were selected to response to questionnaire. The data were analyzed by descriptive statistics by the frequency distribution percentage distribution mean standard deviation and Correlation Coefficient analysis. The study results revealed that Bangkok Bank PCL employees were more attentive for the reason that the service users should be equally treated for example queuing. Marketing Mix (4P’s) was seriously applied to promote due to highly and strategically competitive market to help tracing the service or sales which had not been launched.