The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values emotional perceived values and trust on customer satisfaction; (3) To study the influence of trust and customer satisfaction on word-of-mouth; (4) To study the influence of trust and customer satisfaction on revisit and (5) To validate a causal relationship model of influence of price perceived values and emotional perceived values on trust customer satisfaction word-of-mouth and revisit of SF cinema city in Bangkok with empirical data. The variables in this investigation consisted of the following: price perceived values and emotional perceived values as the independent; trust and customer satisfaction as mediating variables; and word-of-mouth and revisit as a dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data from 520 customers of SF cinema city in Bangkok. Statistics used in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (2) = 288.293; Degree of freedom = 256; p-value = 0.081; Relative Chi-square (2/df) = 1.126; Goodness of Fit Index (GFI) = 0.965; Adjusted Goodness of Fit Index (AGFI) = 0.933; Comparative Fit Index (CFI) = 0.999; Standardized Root Mean Square Residual (SRMR) = 0.055 and Root Mean Square Error of Approximation (RMSEA) = 0.016. It was also found that (1) Price perceived value had a positive and direct influence on trust; (2) Emotional perceived value had a positive and direct influence on trust; (3) Price perceived value had a positive and direct influence on customer satisfaction; (4) Emotional perceived value had a positive and direct influence on customer satisfaction; (5) Trust had a positive and direct influence on customer satisfaction; (6) Trust had a positive and direct influence on word-of-mouth; (7) Trust had a positive and direct influence on Revisit; (8) Customer satisfaction had a positive and direct influence on word-of-mouth and (9) Customer satisfaction had a positive and direct influence on revisit. On the basis of these findings the researcher recommends that SF cinema city in Bangkok more fully focus on price perceived value and emotional perceived value to deepen the trust customer satisfaction word-of-mouth and revisit.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.

This research aimed to study 1) the demand for short-term vocational training courses in home economics 2) create a training curriculum of home economics profession short of demand. Handicrafts Cooperative Occupational Groups Ko Kret Nonthaburi and her 3) the effects of short-term vocational training courses in home economics created The population in this study were selected purposively is a group of professional arts cooperative. Koh Kret Nonthaburi number 30 was used in the questionnaire and short-term training courses in home economics. Data analysis and statistics used were percentage average and standard deviation. The results were as follows: The population with an interest in the course of the invention include most academic inventor gift followed by molding the dough flowers Thailand. And the flowers The average score of 4.57 4.30 and 4.20 respectively Thus the curriculum invention gift. Style stuffed owl The concept of Taba comprises seven stages: 1) analysis of problems and needs for 2) define the aims of the course 3) selection of content 4) held a substantive 5) selection of a learning experience 6) experience. Learning and 7) evaluation of the course created consisting of five plans include 1) a basic knowledge about the inventor of the gift 2) materials and fabrication techniques stuffed owl onion 3) Knowledge of design creation. 4) the invention onions stuffed owl 5) costing and pricing onion stuffed owl. The six-hour period The results of the program found that participants with a performance favorably (83.33 percent) and a rating of the portfolio is in good shape (90.00 percent) from the satisfaction of the participants are. the most satisfied are averaging 4.58

The purposes of this study were to costs and fees of solid waste management and to provide resolutions towards solid waste management of Omnoi City Municipality. The data were collected by using financial data during 5 years from 2008 to 2012. Then the data were calculated to figure out the costs of solid waste management divided by solid waste management-related cost and non-solid waste management-related cost. The results found that annual solid waste generation rate of Omnoi City Municipality was 0.53 ton/person or 0.65 ton/household. The annual average quantity of solid waste was 27327.26 ton/year and the annual cost of solid waste management was 2084.62 Baht/ton. The costs were separated into the solid waste management-related cost including the cost of main department responsible for solid waste collection service as follows; 1) direct labor 493.79 Baht/ton 2) direct materials 170.83 Baht/ton 3) production cost 231.07 Baht/ton and 4) cost of solid waste management 477.95 Baht/ton. Moreover the non-solid waste management-related cost or the cost allocation supported by other departments consisted of Administration Department and Council 95.78 Baht/ton Office of the Municipal Clerk 308.43 Baht/ton Division of Technical Services and Planning 93.49 Baht/ton Division of Finance 137.25 Baht/ton and Division of Sanitation and Environment 76.03 Baht/ton. Omnoi City Municipality could gather the fees of solid waste management about 152.32 Baht/person/year or 186.61 Baht/household or 290.31 Baht/ton or 13.93 percent of the cost of solid waste management. According to the cost calculation of solid waste management the supporting departments associated with the solid waste management should allocate sufficient budget and provide the cost data which would be useful for administrators at all levels to measure and improve performance. Furthermore additional policies related to the solid waste management should be defined to reduce the management cost and quantity of solid waste. The responsible departments should also promote people’s understanding and realization of duty to pay for fees of solid waste management.